Developing Individuals and Teams in Organizations: Virgin Media HRM

This report provides a comprehensive analysis of Human Resource Management (HRM) practices at Virgin Media, focusing on developing individuals and teams within the organization. It begins by identifying the essential professional skills, knowledge, and behaviors required of HR professionals, followed by a personal skills audit and SWOT analysis. The report then explores the differences between individual and organizational learning, training, and development, emphasizing the need for continuous learning and professional development to drive sustainable business performance. It also applies Kolb's Learning Cycle and Kurt Lewin's Change model to analyze the importance of implementing continuous professional development. The report concludes with a professional development plan outlining learning goals and training strategies. The study also examines the importance of high-performance work systems (HPWS) in contributing to employee engagement and different approaches to performance management, and how HPWS and mechanisms lead to improved employee engagement, commitment, and competitive advantage.

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Developing Individuals and Teams in Organizations
Name
Professor
Course
Date
Table of Contents

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INTRODUCTION...........................................................................................................................1
Activity 1a........................................................................................................................................2
1 Identify professional skills, knowledge and behaviour required by HR professional.............3
2 Analyse personal skill audit.....................................................................................................4
Activity 1b 5
3 Evaluate the difference between individual & organisational learning and training &
development................................................................................................................................6
4 Need for continuous learning and professional development..................................................7
5 Kolb's Learning Cycle and Kurt Lewin's Change model) .......................................................8
6 Professional development plan................................................................................................9
Activity 2.........................................................................................................................................8
3 State how HPW contribute to employee engagement..............................................................9
4 Different approaches to performance management...............................................................10
...... 5 How HPW and mechanisms lead to improved employee engagement, commitment, and
competitive advantage ..................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

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Introduction
Human resource management is taken care of by the HR officer at Virgin media. This is the most
indispensable capacity of firms that deal with the individuals to guarantee improved
performance. The HR is the foundation of a firm and dependent on this compelling capacity,
firms are engaged to select the perfect individuals with the fitting ability in the correct activity.
This is useful for accomplishing hierarchical viability alongside the targets. In the event that an
individual is eager to fill in as a HR officer in a firm then he is required to have a various
abilities to qualify. Both professional and personal skills are vital in in helping workers with
managing their activity jobs and perform efficiently (Raes et al 2015,p.67). Workers are relied
upon to have attention to their activity jobs and this can empower them to meet the required
success models in companies. In this Virgin media limited, the significant highlights of human
resource officer has been associated with improvement of employees, company and team work.
The virgin media case Study has been examined in this report and the HRM angles additionally
identify with this contextual analysis.
Activity 1 a

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1) Discuss suitable knowledge, skills along with behaviors (KSB) that are required by HR
professionals for any two positions in the departments at Virgin Media
Over the years, Human resource management has grown to be quite an essential professional
aspect of various organisations. The HR professionals are needed to conduct their work
effectively. Therefore, Firms anticipate from that particular sort of knowledge, behaviours and
personal skills (Rauws 2016,p.339). Experts in this area maintain their emphasis on arranging,
overseeing and coordinating exercises of workers and their own exhibition for better
authoritative execution. Productivity and information are useful for these experts to guarantee
that errands are finished inside the given time and firms are profited by the outcomes. As it were,
these experts are helped from the information and required a degree of aptitudes with practices.
While working in the Virgin Media, HRM professional needs to have corporate just as
fundamental information about management. Hypothetical information isn't constantly adequate
and thinking about this, useful information with respect to HRM is likewise required for HR
experts (Robbins and O'Gorman,2015,p.76).
The sort of approach in HRM taken by Virgin media is considered solely accommodating for
authoritative viability through taking care of issues like complaints, overseeing gifts and building
up an amiable working climate to work in. The executives of individuals is the fundamental duty
of HRM. This consistently incorporates execution like enrollment and determination of gifted
individuals. Center for learning is constantly significant for affirming great performance levels in
the firm (Sørensen et al 2015,p.33). The firm Tesco is a most driving association in the retail
segment in the United Kingdom and its human asset experts are relied upon to work couple with
vision and crucial organizations of the firm to satisfy the destinations. Information on center HR
matters is significant for the experts in the organization (Tian, Risku,and Collin 2016,p.147).

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Experts in the HRM area in the firm need to know about corporate culture and structure which
can encourage them to work inside the extension confined by the way of life and structures. HR
experts in the organization face a few difficulties in assignments including enrollment and choice
followed by complaint taking care of in the firm. On the off chance that HR aptitudes are
discussed, at that point it is required for the HR experts in the organization to have the
satisfactory abilities for helping them to act in their employments and having further
development in the firm (Tortorella, Marodin, Fogliatto,and Miorando 2015,p.150). They
additionally need to have a superior ability in communication skills. HR officers at Virgin
Media maintain their emphasis on improving communication ability for them alongside different
workers for better efficiency. Issues like company problems, worker complaints are generally
regular in the firm and with assistance of better correspondence, these issues can be
comprehended upheld by dynamic intercession by human asset experts. Virgin Media’s HR
experts additionally need to have the ability of investigation to discover the arrangement of
issues. Virgin Media firm is an enormous corporate and group of HR experts in the firm need to
have abilities of investigation to sift through issues. The preeminent duty of HRM in Virgin
Media is to guarantee that correct individuals are for right employments and this can be
guaranteed by the HR individuals in the firm contingent upon the examination of gifts required
for better execution of the firm. In this HR area ability of time the executives is likewise viewed
as significant. HR individuals in the firm require to work inside a bustling calendar and this
needs them to oversee time and execution quality (Homberg et al 2019 p.76).
HR officers in various departments of Virgin media need to stand up to with certain difficulties
which are required to be limited by them for coming out achievers.

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2.Personal skills audit
Serial
number.
Personal Skills and
Competencies
Self-
assessment
Score card
Overall Score
from other
individuals
Differences
1 Team Building capabilities 9 10 -1
2 Problems solving e.g. conflict
among employees
6 7 -1
3 Decision making Power 10 9 1
4 Confidence 7 6 1
6 Communication skills level 9 11 -2
7 IT Skills 8 6 2
8 Time Management skills 7 8 -1
Note-the negative differences indicate the strong point while –ve variances showcases the
weakest point as a HR manager at virgin media
SWOT ANALYSIS
Strength Weaknesses
 I am quite good at the following
activities
 Problem solving such conflicts among
workers
 Effective communication abilities in all
 I have average skills involving making
choices and information technology
 I am a literary overconfident individual
which sometimes serve as shortcoming

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the Virgin Media departmental levels
(Hansen et al 2019 p.45).
 Am also good at managing time of all
the team members to accomplish goals
and projects at the stipulated timeframe
Personal development plan:
This typically involves a procedure of designing key action plans which will help me as a person
to identify my various weakness and how to overcome them
Seri
al
No.
Aims of
learning
Overall
Proficiency
Target
Proficiency
Growth and
development
chances
Criteria
for
measuri
ng
success
Time
fram
e in
mont
hs
Evidence
1 Information
Technology
My
Information
innovation
expertise is
directed, which
influence my
presentation at
workplace.
To improve
my IT
abilities and
comprehensi
on about
different
devices and
innovation
that help me
Training help
in improving
my
comprehensio
n of different
devices and
strategies
utilized in
association.
Team
Members
4-5
mont
hs
Judgemen
t of IT
supervisor
s and
Colleague
s

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in
performing
errands all
the more
adequately.
2 Quality of
making key
decisions.
I am quite
Average t
this,hnce I put
more
endeavours
over breaking
down variables
making
specific issue
for settling on
better choice
I have to
build my
insight,
which help
in improving
my dynamic
aptitude.
.
This I
continue to
take direction
from my
bosses and
furthermore
looks to join
training
program.
Managers
of top
level will
assess my
performa
nce.
6
mont
hs
Superviso
rs of top
level will
assess my
performan
ce.
Activity 1b
3). Differences between organizational and individual learning, training, and development.
Two types of learning are individual learning and organizational learning. Individual learning is
the reaction portrayed by an employee of this company when exposed to external stimuli.

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Organizational learning culminates in all policies and guidelines communicated by the company
to its stakeholders.
Differences
Individual learning Organisational learning
Enhance productivity to individuals.
Works on developing interpersonal skills in the
company.
Focuses on group helping the company to deal
with teamwork.
Develops skills for workers who will help the
organization meet its vision (Sodhro et al 2019
p.100).
On the other hand, training and development are two keywords when it comes to human resource
management. Some of these differences include;
Basis of comparison Training Development
Nature Training is a short-term
process needed by employees
in the company.
long term process as HR
manager of Virginia Media has
to come up with strategies
Job/Career Direct to imparting skills to
job positions related to specific
tools to individuals.
It aims at building a
professional career.

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Focuses on Programs that help in building
skills for the present.
It is a future-oriented and
continuous process.
Objective Improve the performance of
workers.
Prepares workers for future
challenges.
4). Need for continuous learning and professional development to drive sustainable
business performance
Continuous learning is the capability to continually improve the skills needed by workers to
perform the job effectively and efficiently (Akhavan and Mahdi Hosseini, 2016 p.76). On the
other hand, Professional development includes those strategies used to increase the capabilities
of workers by either training or development. Concerning Virginia Media, the two aspects are
necessary to meet elements such as;
Providing higher employee retention. Virginia Media has been emphasizing professional growth
by allowing issues such as proper decision making. It also ensures it maximumly utilizes
employee's retention rate.
The two approach helps the company to respond to the technology. Virginia Media is a
technologically based organization, and through the concepts, it becomes easy to market its

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products (Alqudah and Razali 2016 p.12). For the implementation to take place, the company
provides training strategies with new tools and techniques.
The processes improve performance. Virginia Media always develops skills and knowledge of
the workplace, thus increasing the productivity level.
The two approaches help in imparting skills that support the decision-making process (Cheng et
al 2016 p.98). Virginia Media has been in a position to develop healthy working conditions, thus
allowing the workers to provide their decisions and suggestions. It has teams that point out a
challenge and evaluate responses aired by the workforce.
5). Application of learning cycle theories (Kolb's Learning Cycle and Kurt Lewin's Change
model) to analyze the importance of implementing continuous professional development.
Kolb's learning cycle includes aspects such as diverging style, the issue of assimilation, the idea
of converging, and the accommodating styles (De Guimaraes et al 2016 p.23). All of these
concepts include changes. On the other hand, Kurt Lewin has been on the frontline focusing on
the idea of changing, unfreezing, and then refreezing. With the application of these Virginia
Media to implement professional development in different ways;
First, the organization will prepare the workforce to deal with change.
Besides, Kolb's cycle will help HR manager appropriate training and develop strategies that will
improve the skills of workers.
The HR manager in Virginia Media will have an opportunity to educate the workforce on some
of the traits that suit the culture of the company.

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6). A professional development plan that appropriately sets out learning goals and training
concerning the learning cycle to achieve the sustainable business performance objective
HR of the company has to comply with this plan;
Self-assessment
Look at the current situation in the organization.
Currently, there is a need to impart technical skills to workers.
There is a need to improve leadership skills.
Goals of the company
Increase the production level by 70%.
Help workers to earn promotions.
Strategies
HR has;
To evaluate the competency of the workforce.
To analyze the training skills needed.
Resources
HR should;
Provide necessary resources to the workforce.
This includes technological resources and labor needed.
Timeline

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The HR manager should;
Lead team to work on a specific project within one month.
Securing a mentor to help the team in 2 months.
Implementing the appropriate strategies in 3 months.
Activity 2
3. How HPW (High-Performance Working) contributes to employee engagement
According to Deakin Crick et al (2015 p.34), High-Performance Working includes the culture of
an organization that unique and competent. The issue is that the culture comprises trust and
transparency. According to the author, HPW will always in enhancing effective communication
all the time. Besides, HPW helps in changing the traditional way of doing things. For instance,
the framework of the HPW helps in modifying the hierarchical organizational structure of
Virginia Media to a low level that makes it easy to air various phenomena in the company. The
idea is that HPW will create a framework that will allow employees to have a common platform
to share ideas, thus helping the company to solve issues appropriately. Duffield and Whitty
(2015 p.87), cited that HPW allows organizations to consider workers as the asset of the
organization. Virginia Media has to depend more on productivity and innovation for it to thrive
in the marketplace.
In the current market, we have competitive businesses that, in one way or another, can deter the
success of the Virginia Media company. Therefore, Virginia Media has to manage its team
appropriately as it is outlined in the policies outlined by the United Kingdom Ministry of
business. The UK system demands organizations to measure the competency of the employees in

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various ways (Gallant et al 2015 p.234). The point is that HPW ensures companies, for instance,
Virginia Media come up with a systematic approach that will help in screening the workers in an
organization. For this criterion to be valid, some of the aspects to follow include; the
measurement of performances. This is based on the five essential constructive policies.
Secondly, the analysis of employee competency. The approach is under the issue of commitment
to the vision and goals of the organization. Thirdly, the evaluation is based on the ability to
adhere to effective communication, the subject of accountability, the idea of transparent
communication, and the concept of mutual trust and respect (Garavan et al 2016 p.234).
Benefits with justifications; Virgin Media to improve employee competitive advantage.
Virginia Media has been faced with various challenges. Most of the threats experienced by the
organization tend to reduce the performance and survival rate of the company in the marketplace.
Among these drawbacks includes; increased competition and the issue of incompetency
(Ghislieri et al 2017 p.23). There are also changing work policies. Therefore, for the company to
handle all these, it has to use the following criteria;
The selective hiring of the employees in the company. The main idea is that HPW provides a
chronological order on how to handle the issue of incompetency in companies. In this case,
Virginia Media has been taking a lot of time when recruiting employees. This aspect has affected
the production level of the organization. The point is that the management team has the
capability to device the best procedure on how to handle this problem. The company believes in
using educational documents when hiring its workers. This approach is right, although, by the
use of HPW, the company should look at the workers who have experience and skills. Through
this analogy, it becomes easy for the Virginia Media company to increase the production output,
thus enjoying profits (Hallam et al 2016 p.23).

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HPW ensures there is a shared commitment to the vision and mission of the organization. One
issue in Virginia Media company is that the organization is yet to appreciate the crucial role
induced by shared values. The point is that HPW helps the company to understand the issues of
decision making. The decisions must be concerning the company vision and mission. The aim is
to help the company work towards the betterment of the relevant issues on the table. The
approach, therefore, will help Virginia Media company to preach on togetherness, thus creating a
new environment supporting the idea of teamwork all the time.
On the other hand, HPW allows organizations to work towards a better approach to deal with
issues of conflict. First of all, the company has a conflict resolution group that handles
employees related challenges. The teamwork collaborates with all departments in the company.
This approach aims to focus on reducing any business conflict that may arise within the
organization. The team applies various methods when handling these conflicts. One of the
strategies employed is that the group tries to exchange outcomes with all the stakeholders in case
of a dispute that may induce misunderstanding.
According to Landsberg (2015 p.32), HPW causes flexible statements in an organization. The
point is that Virginia Media company has been employing the issue of effective communication
but is not fully implemented. The point is that the company has to put a culture that advocates for
transparency all the time. The idea is that a well-created transparency environment in Virginia
Media company helps in communicating with all employees appropriately. We have a couple of
benefits that are induced by the idea of effective communication in Virginia Media company.
First of all, effective communication is a tool for enhancing the productivity level in Virginia
Media company. Employees can concentrate more on allotted tasks, thus helping the company to
incur improved benefits. Virginia Media company has to focus more on the approaches that

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induce a flexible working environment, thus enabling workers to accomplish the vision and
mission of the organization (Liljenberg 2015 p.43).
4. Critically evaluate the different approaches to performance management
Lock and Heere (2017 p.34), cited that performance management incorporates those strategies
used by an organization to meet a particular theme. The point is that performance management
includes the systematic means of communications arising from the corporate units to the
subordinate's levels. Performance management aims to direct employees on the best methods that
help them to perform the assigned tasks effectively and efficiently all the time. Maitland et al
(2015 p.29), argues that performance management helps companies to evaluate progress levels
that will induce ability to come up with outcomes necessary to implement the appropriate
change. The aim is to ensure employees meet the objectives and set goals in the Virginia Media
company. Therefore, there are a couple of the approaches attributed to the idea of performance
management as shown below;
Some of the appropriate approaches to measure performance management in the Virginia Media
company (Maycock and Ikuomola 2015 p.165).

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How effective they can be to support high-performance culture and commitment. demonstrate
with specific examples in the context of Virgin media
Therefore, as outlined in the approach mentioned above, Virginia Media company can apply all
these appropriately.
The comparative approach; As outlined by McFadden et al (2015 p.65), in this approach Virginia
Media company has to investigate performance level and the quality of work from the
employees. The idea is to examine those workers who tend to share everyday tasks in various
departments. The company has to rank all the workers concerning their performance. The
management team should devise the best approach to adhere to when classifying these workers.
The criteria should be different from the departments they have.
The attribute approach; various elements can be used in this approach. In this case, Virginia
Media company has to identify how to handle issues such as critical thinking, communication
capabilities, aspect of teamwork, innovation, and the ability to be decisive. Virginia Media

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company should use all these and then graph the results in a Graphic Rating Scale that should
display all these variables on a scale of 1 to 5 if possible, for easy analysis.
The resulting approach; The approach is suitable, especially when an organization is measuring
performance management with the execution of results (McShane et al 2015 p.89). Two
categories can be applied by Virginia Media company. These categories include balanced
scorecard and productivity measures. Virginia Media company has to use this approach by
measuring the quality of performance or by adhering to the quantity of production incurred in the
organization.
The behavioral approach; has been identified as the oldest model for measuring performance in
the field of business. Virginia Media company should use this, and it is aided by the BARS
technique that is made up of the vertical scales. According to Mohelska and Sokolova (2015
p.65), the vertical level has specific figures that are assigned to each employee of Virginia Media
company. From the results obtained from the range, the management is in the position to arrange
the employees using the parameters that may help one to track the performance.
The quality approach; is one of the commonly used methods in the field of business. The reality
behind this aspect is that Virginia Media company should culminate those aspects that aim to
reduce customer related errors in the organization. The point is that the company wants to
identify those elements that can deter the satisfaction of the consumers. Virginia Media company
ought to follow feedback from either the workers, the consumers, and any related professional.
The feedback is analyzed, and then effective change is implemented as early as possible to
ensure the organization meets the demands of the consumers.

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It is open that Virginia Media company has the capabilities to apply all these performance
management approaches all the time. The idea is that all these elements will help the
organization to evaluate the performance level, thus imparting positive traits and skills that will
lead to improved production. Besides, all these approaches serve as guidance whereby the
workforce can use them to identify their weaknesses and strengths in the company.
5. How HPW and mechanisms lead to improved employee engagement, commitment, and
competitive advantage.
HPW has improved employee engagement, competitive advantage, and commitment in various
ways. First of all, the employees in the company are flexible, and this makes them work
effectively and efficiently. On the other hand, HPW has helped the workforce in the company to
adopt a common culture. The organization has values that drive them to the vision and mission
of the organization. The point is that HPW is a unique system that advocates for autonomy,
transparency, and honesty all the time. The common platform is usually induced by the
elimination of the cultural diversities in the companies, which sometimes can lead the workforce
in the opposite direction.
Besides, according to Landsberg (2015 p.32), HPW can improve competitive advantage in a
couple of ways. It is indicated that HPW imparts effective communication in an organization.
The analogy is that communication leads the workforce to a common goal. Through this process,
the workforce becomes inspired and thus working towards the universal plan. Also, HPW aims at
hiring competent individuals who can offer training and career development in an organization.
This helps in nurturing new workers, thus gearing the competitive advantage in the company.
Conclusion

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To sum up, it is straightforward that the Human resource office has to provide these essential
functions. The idea is that the attainment of these crucial elements in an organization leads to
improved production and, thus, huge profits. For these elements to be developed, then there is a
need to use competent skills and knowledge regularly. Furthermore, the HR manager must come
up with qualified groups of people, then impart the issue of training and development. This
process aims to ensure the team gets the appropriate skills and knowledge that will help them to
handle business-related challenges promptly. Therefore, the report gives guidance on what
should be done in Virginia Media. The manager has to measure the level of efficiency and then
come up with measures that can correct any performance issues that may arise within the
company. Continuous assessment and learning are crucial in Virginia Media company since it
helps in enhancing growth and development for future benefits.
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