Importance of Trust in Facebook Advertising: Coop Group Thesis Project

This thesis proposal outlines a Master's research project focused on developing trust in Facebook advertising, with the Coop Group as a case study. The study aims to identify the importance of trust in Facebook ads, ascertain strategies for building customer trust, and examine the challenges customers face. The research will employ both primary and secondary research methods, including qualitative data collection from 40 Coop Group customers using thematic analysis, and a literature review. The study will explore the impact of Facebook advertising on brand awareness, cost-effectiveness, customer engagement, and brand loyalty, emphasizing the need for effective content and technology. The proposal references key academic sources and details the research process, including aims, objectives, and methodologies.