Visitor Attraction Management: Development Processes & Issues

This report discusses the processes and potential issues involved in developing visitor attractions, using the Natural History Museum as an example. The processes covered include project management, feasibility studies, community involvement, planning and implementation, personnel recruitm...Read More

TASK-3
3.1 Discussing the processes and the potential
issues involved in the development of visitors
attraction

Processes used for development of Natural History
Museum
It is crucial to develop visitors attraction as Natural History
Museum for on-going growth and development of travel
and tourism sector of UK. In the development of select
attraction, following process will be followed-
Processes
Project management feasibility study
The feasibility of Natural History Museum is done with the
application of project management tools such as critical
path, Gantt chart and crashing etc. For example, more
world class animals and birds will be added.

Cont...
Designing and involving community
The Natural History Museum development will be done by
promoting the exhibition and attraction by involving
general community. For this purpose, survey will be
conducted from visitors of Natural History Museum.
Planning & Implementing the plan
The forest and related authority will be contracted for the
development of Natural History Museum. For this purpose,
necessary resources will be availed.

Cont...
Recruiting personnel and offering training
After implementation of plan, people are hired to entertain
visitors. Also, professional site of Natural History Museum
will be updated to inform visitors about the development.
Opening the event and crowd management
At the completion of all related activities of adding more world
class animal in the Natural History Museum event is opened
along with crowd management. This will be done by assigning
skilled and highly competent personnel in the project.

Cont...
Reviewing the performance of Natural History Museum
The performance of the business can be reviewed after
implementation of the project. For this purpose, reviews
can be taken from the participants and employees so as to
bring necessary modification in the plan, if necessary.

Issues with the development of visitors
attraction
Pressure group
It consists of pressure group such as government, general community and
other competitors. Owing to this, it becomes necessary to apply suitable
strategies for management of Natural History Museum otherwise
business suffer from loss.
Location and funding
Selection of location is the most important task for development of Natural
History Museum. For this purpose, it is important to employ necessary
source of finance and implement the project on right time. Otherwise,
higher cost is incurred. At the same time, selection of wrong type of land
affect the visitors and they might not prefer to visit such kind of site.

Cont...
Attraction management
The management of Natural History Museum is crucial task
as if the related activities are not managed properly then
issues might face in developing Natural History Museum.
Tourism consultants
In case of selection of wrong tourism consultants business or
visitor attraction suffer from low rate of return. At the same
time, visitors cannot be attracted in the absence of
appropriate tourism consultants.

References
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281.
Perrott, B. E., 2011. Strategic issue management as change catalyst. Strategy &
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Thank You