Developing Workplace Communication Strategies: Comprehensive Report

This report defines competitor analysis and compares two community service organizations, detailing their strengths and weaknesses. It identifies stakeholders for an aged care website and explains their roles. The report also outlines a communication strategy for a community service organization, focusing on objectives, target audiences (staff, clients, and stakeholders), key messages tailored to each group, and appropriate communication tools like media broadcasts, workshops, and leaflets to inform them about the organization's relocation. The strategy aims to ensure stakeholders understand the reasons for the move and minimize any inconvenience.

Developing work place communication strategies 1
STUDENT NAME
COURSE
INSTITUTION
DATE

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Executive Summary.
The purpose of this report is to define what competitor analysis is and to conduct a comparison
of two community service organizations reporting on their strengths and weaknesses. Also, there
was naming the stakeholders involved on my aged website and explaining why they are
involved. Lastly, you are supposed to carry out a communications strategy of your own.

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Contents
Introduction....................................................................................................................................4
Body of the report..........................................................................................................................5
References.....................................................................................................................................11

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Introduction.
Community-based groups are nonprofit clusters that work on a local equal to improve lifecycle
for inhabitants. The emphasis is to shape equality across the general public in all tributaries -
health care, environment, the value of education, entry to technology, admission to spaces plus
information aimed at the incapacitated, to label but scarce. The inference remains that the groups
represented through the organization are naturally at a drawback. The organizations are typically,
plus almost necessarily, manned by local participants - community followers who experience
actually the needs inside their neighborhoods. Moreover being connected geologically, the only
link amongst staff members plus their welfares is frequently the desire besides the willingness to
aid. Occupational skill collections and knowledge are greatly varied.

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Body of the report.
Question one.
Competitor analysis is a valuation of the powers and flaws of current plus prospective
competitors. This examination provides equally an offensive besides defensive strategic
background to identify prospects and threats. Outlining syndicates totally the relevant
foundations of competitor analysis into one agenda in the provision of efficient plus effective
strategy preparation, implementation, observing and adjustment (Anderson et al. 2015).
An example of a community service organization is Autism society is a grassroots autism group
working to grow public awareness around the day-to-day matters about people through the
spectrum, campaign for appropriate amenities for persons of every stage, and offer the latest info
regarding treatment, training, research, and sponsorship. (Berkovich & Eyal 2018).
The organization has also joined with AMC Entertainment towards providing children affected
as a result of autism the chance to watch sensational flicks in a controlled-friendly environment,
by means of the lights switched up besides the sound switched down.
Some of the strengths are the website has a portal whereby anyone can donate any amount
towards helping individuals with autism. Likewise, the website is very educative on what is
autism and its causes and the different ways of diagnosis and also the various facts and statistics.
There is also the affiliate networks and partners and ways to become involved in the cause. The
website has a strong presence in the social media websites such as Facebook and twitter.
Some of the challenges of this website include it is solely dependent on donations. Likewise,
there is the challenge of finding donors besides volunteers. Likewise, there is the challenge of
lack of attention by the citizens. Citizens are not interested in helping a worthy social cause but

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just being on social media on other non-important issues. There is also the challenge of limited
broadcasting outreach such that it is difficult to reach a wide audience. (Karanges et al. 2015).
There is also another organization called autism speaks which is a prominent autism awareness,
knowledge, and advocacy group. The website offers a comprehensive supply guide for the entire
states. The website also deals with a strong list of applications that parents might find useful,
comprising games that emphasize on communication besides social skills. Some of the strengths
of the website is that it has friendly events whereby you can join and participate in the cause. The
website also has a portal whereby you can donate to help with this cause. The website offers a
way in which parents and guardians can be involved with his or her child and to be able to
understand autism more. The website has an autism response team whereby if you have any
questions about autism the administrators are happy to help (Hynes & Veltsos 2018).
Some of the weaknesses of this website is that it is also only dependent on the donations of well-
wishers. Likewise, there is the challenge of lack of attention by the citizens in knowing what
autism is and how one can help in his or her own way. There is also the challenge of finding
donors besides volunteers. Likewise, there is also the challenge of the donations not meeting the
budgeted programs to be carried out (Gilstrap & Bernier 2017).

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Question Two.
My aged care website consists of three stakeholders. They include;
a) Other government organizations- The other government agencies must ensure that the
website is up and running and maintain it at all times. Also, they must ensure that they
allocate enough money for the program to run smoothly. In addition to this, they must
ensure that they have a record of all the citizens of Australia who want to enjoy the
service (Loeppke et al. 2015).
b) Representative assemblies- representative groups must ensure that there is no corruption
or any form of fraud taking place and that they hold the government to account. They
must also ensure that the service being offered is of a high standard and that every citizen
is treated equally (Linton et al. 2016).
c) DSS besides it's contracted dealers- A decision support system is useful by the mid-
manager in making decisions based on the raw data collected from the website,
documents and personal knowledge. Together with its suppliers, DSS plays a key role in
enabling managers to decide about their future plans (Shtavica et al. 2018).

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Question Three.
The community service organization in this communication strategy is the global fund which is s
a worldwide financing group that purposes to attract, influence and invest extra resources to
close the rise of HIV/AIDS, tuberculosis besides malaria to back the achievement of the bearable
development goals recognized through the United Nations.
Objectives.
a) To enable the staff to know about the relocation and to understand the reasons the
organization has given.
b) To enable the clients to know that the organization will be moving to a new location and
to understand the reasons why.
c) To enable the other stakeholders to know that we will be moving to a new location and to
understand the reasons why the organization is moving.
Target Audiences.
Engaging the suitable target viewers will guarantee that the message will be understood. They
include;
a) Staff.
b) Clients.
c) Other key stakeholders.
Messages.

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a) Clients- we are relocating our offices to a large venue in a nearby suburb whereby it will
be served by public transport since it is closer to a shopping Centre we hope you will
understand and we apologize for any inconvenience caused.
b) Staff- we are relocating our offices to a large venue in a nearby suburb whereby it will be
served by public transport since it is closer to a shopping Centre but staff parking will be
limited we apologize for any inconvenience caused.
c) Other stakeholders - We need you to support us as we relocate our offices to a better
location that is well connected.
Tools.
a) Clients- broadcast through the media especially through the newspaper.
b) Staff- through a workshop or through a staff memo.
c) Other stakeholders- through a leaflet or through the media.

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References.
Anderson, J., Kuehl, R.A., Drury, S.A.M., Tschetter, L., Schwaegerl, M., Hildreth, M.,
Bachman, C., Gullickson, H., Yoder, J. and Lamp, J., 2015. Policies aren’t enough: The
importance of interpersonal communication about workplace breastfeeding support. Journal
of Human Lactation, 31(2), pp.260-266.
Berkovich, I. and Eyal, O., 2018. Principals’ emotional support and teachers’ emotional
reframing: The mediating role of principals’ supportive communication
strategies. Psychology in the Schools, 55(7), pp.867-879.
Gilstrap, C.M. and Bernier, D., 2017. Dealing with the Demands: Strategies Healthcare
Communication Professionals Use to Cope with Workplace Stress. Qualitative Research
Reports in Communication, 18(1), pp.73-81.
Hynes, G.E. and Veltsos, J.R., 2018. Managerial communication: Strategies and
applications. SAGE Publications.
Karanges, E., Johnston, K., Beatson, A. and Lings, I., 2015. The influence of internal
communication on employee engagement: A pilot study. Public Relations Review, 41(1),
pp.129-131.
Linton, S.J., Boersma, K., Traczyk, M., Shaw, W. and Nicholas, M., 2016. Early workplace
communication and problem-solving to prevent back disability: results of a randomized
controlled trial among high-risk workers and their supervisors. Journal of occupational
rehabilitation, 26(2), pp.150-159.

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Loeppke, R.R., Hohn, T., Baase, C., Bunn, W.B., Burton, W.N., Eisenberg, B.S., Ennis, T.,
Fabius, R., Hawkins, R.J., Hudson, T.W. and Hymel, P.A., 2015. Integrating health and
safety in the workplace: how closely aligning health and safety strategies can yield
measurable benefits. Journal of occupational and environmental medicine, 57(5), pp.585-
597.
Shtavica, E., Tharwat, E.S., Leung, R.C., Condruz-Bacescu, M., Tevdovska, E.S.,
Chirobocea, O., Sanja, R., Halász, R., Fogarasi, K., Hamburg, A. and Horea, I.C., 2018. THE
TASK TYPE EFFECT ON THE USE OF COMMUNICATION STRATEGIES. Journal of
Languages for Specific Purposes (JLSP), p.7.