Report: Managing in a Globalised World at DHL Asia

This report provides an in-depth analysis of the digital transformation challenges faced by DHL Asia within a globalized world. It begins by examining the organizational structure and departmental issues stemming from a lack of technological implementation, specifically highlighting problems related to low value propositions, inefficient service delivery, and a lack of real-time tracking data. The report then delves into DHL Asia's current digital platforms and their advantages and disadvantages. The role of leadership in driving change is discussed, with a focus on the qualities required for successful digital transformation. Future management strategies are proposed, including big data management and improved communication strategies. Finally, the report concludes with specific recommendations for DHL Asia to enhance its competitive advantage, emphasizing the need for greater technological adoption and strategic digital initiatives. The analysis draws from interviews and industry insights to provide a comprehensive understanding of DHL Asia's current state and future potential.

Running head:MANAGING IN A GLOBALISED WORLD AT DHL ASIA
MANAGING IN A GLOBALISED WORLD AT DHL ASIA
Name of the Student
Name of the University
Author Note

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EXECUTIVE SUMMARY
The following report highlighted the various issues that are being faced by the organization in
discussion due to the lack of the proper management of the technological factors that are to be
implemented within the given organization. The report opened with the discussion on the various
organizational departments and the issues that are faced within the departments due to the lack of
the proper technological implementations within the organization. The report further proceeded
to discuss the various future strategies that would assist the proper management of the activities
within the organization. The report concluded with the discussion on a few recommended
measures that would help the organization in developing a better competitive advantage within
the given markets.

2MANAGING IN A GLOBALISED WORLD AT DHL ASIA
Table of Contents
1. Introduction................................................................................................................3
2. Organizational discussion..........................................................................................3
2.1 Technological Development..................................................................................3
2.2 Advantages and disadvantages...............................................................................4
2.3 Role of leadership in change..................................................................................5
2.4 Human resources....................................................................................................6
2.5 Initial review of DHL Asia....................................................................................7
3. Future Management strategies...................................................................................8
3.1 Management of big data.........................................................................................9
3.2 Communication strategies....................................................................................10
4. Recommendation.....................................................................................................11
5. Conclusion...............................................................................................................12
6. References................................................................................................................14
7. Appendix..................................................................................................................18

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1. Introduction
In the current business scenario, technological development is having both challenges as
well as opportunities due to the reason that business effectiveness and efficiency is increasing.
However, in this case, it should be noted that desired outcome from the technologies can be
achieved only when the ideal investment and development will be made. In the current time,
every business sector is heavily influenced with the technological development and logistic
sector is no exception. The last few years witnessed technological transformation in this sector
such as emergence of blockchain technologies. Thus, the entities with having the effective
mechanism for changing with the change in the business environment are getting succeeded
while others are not. In the global logistic sector, DHL is a leading player with having their
operations across the world. Asian market is one of their recent targeted segments, which are
expected to contribute minimum 30 percent of the global revenue. However, there are few issues
also being faced by DHL Asia in terms of the digital transformation.
This report will discuss about the exact issues being faced by DHL Asia due to the lack
of digital transformation and the impacts of these issues.
2. Organizational discussion
2.1 Technological Development
DHL is having their operations across the world is known for their innovative and digital
solutions in dealing with the contemporary issues. However, the intensity of their innovative
approaches is not same for DHL across the word and one of the major regions of them, which are
deprived of latest logistical technologies, is Asia. This is due to the reason that according to the
CEO of DHL, multiple challenges such as complexities in border process and lack of political

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will are posing barrier in the implementation of the latest technologies (Cnbc.com, 2019).
According to him, Asian countries are having more complex border process in the international
freight compared to other regions. In addition, the lack of political will towards the future
uncertainties of the new technologies is also creating barriers for DHL Asia. Hence, they are
facing higher sets and intensity of external business challenges in adopting the new and latest
technologies.
Due to the lack of digital transformation, DHL is facing multiple issues in their
Asian operations. One of the major issues is low value propositions for the clients. In the
given interview with CNBC, the CEO of DHL stated about the trend of global trade is
increasing irrespective of the emergence of the global political challenges. Thus, the trend of
global trade in the Asian region is also increasing and with this increase, business clients are
expecting higher value propositions. These added expected propositions cannot get met by DHL
due to their lack of digital transformation. For instance, the average time consumption in the
order delivery to the end customers is high for DHL Asia compared to their competitors. Thus,
they are losing their key competitive advantages (Cnbc.com, 2019). In addition, in the current
time, both the consignor and consignee expect the real world tracking data of their consignment
with the logistic partner. This data can only be offered to the clients with the up gradation of the
digital technologies and DHL Asia is lacking in it. Hence, it can be concluded that due to the
lack of digital transformation, DHL Asia is losing their competitive advantages by means of
efficient service delivery process and customer satisfaction.
2.2 Digital platforms used by DHL Asia
It is identified that there are different and multiple digital platforms being used by DHL
and that includes Salppdo. It is a digital platform that connects the shippers with the freight

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operators. In addition, by leveraging on this digital platform, DHL is gaining the high level of
transparency in the UAE market. This should be noted that UAE is the first Asian market for
DHL where this digital platform is introduced after Europe. With the help of this platform, DHL
Asia is being able to provide the most accurate real time data to the clients along with the
tracking details. On the other hand, digital twin technology is implemented by DHL Asia in the
Singaporean facility, which is the largest warehouse for them in the Asian region. The new
digital platform involves the internet of things technology with the combination of data analytics
and helped in having a smart supply chain system. It is ensuring that a 24*7 monitoring and
coordination process is getting maintained and any issues getting emerged are resolved at their
primary stage. Thus, the efficiency of the warehouse for increased along with the proper
maintenance of safety standards and faster service delivery process. It is also identified that DHL
Asia using the artificial intelligence in the warehouse management system where the employees
are being assisted and in times of picking and packaging the consignments. Thus, the probability
of errors is also getting reduced with the time savings in the process.
2.3 Advantages and disadvantages
The modern era demonstrates the high usage of the technology within the various organizations
that have been functional in the international markets. The technological improvements within
the organization help in the development of the organizational performance in the given markets.
The emergence of the technological factors within the given industry helps in the overall
development of the performance of the company (Ibrahim &Jebur, 2019). The incorporation of
the various issues that are highlighted within the organizational development in terms of the
technological development helps in easing the operations at the various global markets. The
technological activities as have been highlighted by the concerned organization help in the issues

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that are related to the overall development of the global communication within the organization
(Su, 2017).
2.4 Role of leadership in change
The management of the changes within the organization helps in the management of the
overall development of the organization in terms of the performance that it provides to the
concerned organization. The leaders within the organization are advised to deal with the change
implementation in a way that the changes are easily comprehendible as well as demonstrate a
proper appeal in the emotional terms as well as highlights soundness in the intellectuality as have
been derived within the given organizational changes within the organization as well.
According to the CEO of Deutsche Post DHL, Frank Apple, the leaders within the
organization might need to demonstrate six major qualities that will help in the overall
development of the organizational performance as well. The leaders are advised to deal in the
agility and the openness to changes within the organization as well (Waldo, 2017). The leaders
should be allowed to put forth an empowerment in the proper demand for the creativity within
the given organization. The organizational leaders should implement the technological changes
within the organization in order to help in the creation of the digitalization within the
organization thereby leading to the development in the matters that are highlighted in terms of
the digitalization of the organizational culture as well (Cnbc.com, 2019). The leaders within the
organization are further advised to deal in the overall development of the issues as have been
observed within the organizational employees as well as the management of the organization.
The concerned leaders within the organization are also observed to be dealing in the overall
development of the issues that are related to the implementation of the changes within the given
organizational strategies as well as the overall performance within the organization.

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2.5 Changes intended by DHL
In terms of technological innovation and digital transformation, DHL Asia is intending to
change a few aspects. For instance, they are majorly focusing on the development of the
blockchain technologies with the partnership with Accenture. This is due to the reason that
blockchain is the most talked about digital element in the current global logistic sector. It is also
identified that with the help of the blockchain technologies, DHL Asia is initially targeting the
pharmaceutical sector to prevent the counterfeiting of the drugs. Thus, it can be concluded that in
the coming years, DHL Asia is intending to change the safety procedures in their movement of
the consignment. They are also intending to expand their digital payment system that got success
in India across their global operations. This is due to the reason that DHL Asia through their
subsidiary in India introduced the digital payment option on the time of delivery, which enabled
extended coverage of larger customer segments. Thus, DHL is intending to introduce this service
in worldwide basis in order to offer added payment options for the customers. This is denoting
the fact that gaining higher customer convenience in the coming years is also a key objective for
DHL.
2.6 Initial review of DHL Asia
The initial review of the company in discussion DHL Asia revealed the fact that the
concerned company in discussion, DHL Asia has been facing a huge number of issues in the
overall development of the company in terms of the technological advancements that are to be
implemented within the organization. The various service providers who have been associated
within the organization are known to have not been maintaining the transparency within the
organization. This in turn has been affecting the overall transparency that is being implemented
within the organization. The majority of the issues that have been highlighted within the

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organization refers to the fact that concerned clients face a lack in the technological deficits in
terms of the logistics that are maintained by the concerned organization. The lack of the proper
technological maintenance within the organization lead to the conditions wherein the given
organizations tend to face a downfall in the number of clients (Ft.com, 2019). The company has
also been facing issues in terms of the financial services that the company has been utilizing. The
lack of the proper technological implementations within the organization often lead to the
conditions wherein the clients might face issues in the proper management of the finances that
they have been transferring with the help of the company (Taherdoost, 2019). The company is
also observed to have been dealing with the issues that are related to the overall development
within the organizational performance in terms of the creation of the customer values that are
highlighted within the organization as well. The employees serving the organization tend to
demonstrate a huge amount of resistance in the implementation of the changes within the given
organization as well. The concerned management within the organization are generally observed
to have been dealing in the implementation of the changes in the strategies and policies in order
to improve the organizational performance within the given international markets.
3. Future Management strategies
The following section of the report highlights the application of the knowledge that is
gained by the author by studying various papers. The following section of the report highlights
the present systems that are implemented within the organization and thereafter discusses the
areas that need to be developed in order to help in the overall development of the customer
experiences within the company as well as the creation of the efficiency within the services as
are offered by the company in discussion.

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3.1 Management of big data
The confidentiality within the organization refers to conditions within the organization
tends to deal in the protection of the various types of information that are highlighted by the
clients as well as the employees within the organization. The implementation of the
confidentiality within the organization helps in building the trust within the organizational
employees as well as the various stakeholders of the organization (Scholten & van de Kaa,
2016). The given organization is observed to have been practicing factors and events that are
related to the proper management of the information that is being provided to the employees of
the organization as well (Novickis, Mitasiunas& Ponomarenko, 2017). The majority of the issues
that are highlighted within the organizations are known to have been rooted within the
maintenance of the big data within the organization. The following table draws a comparison
between the current practices as are being undertaken by the given organization and the
suggested measures in order to improve the given situations as well.
Current Practices Suggested Practices
Manual entry of data  Auto-input of data
 Availability of soft copies
Trustability of external stakeholders on the basis
of acquaintance
Implementation of the confidentiality agreement
between the partners as well as the clients of the
organization.
The manual entry of information in ledgers and
other manual data storage instruments.
Storage of greater volumes of data within the
various electronic media.
Auto-segregation of the data that is implemented
as inputs form clients and employees.

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Table 1: Management of Data
Source: (Author Note)
3.2 Communication strategies
The company in discussion is observed to be present globally and thus might not be able
to hold general personal meetings among the concerned management at regular intervals. The
communication within the given organization is thus necessary for the overall development of
the organization as well as in the decision-making activities that are highlighted within the
organization as well (Uhl et al., 2016). The company in discussion, DHL Asia is known to have
been facing issues in the matters that are related to the communication within the organization as
well as the lack of the proper technological factors as are highlighted within the organization.
The company is observed to have been dealing in the matters that are related to the overall
development of the communication within the organization. The company is advised to
implement the various factors that are related to the incorporation of the technological aspects
within the matters that are related to the communication within the organization (Erdil &
Erbıyık, 2017). The proper employment of the improvement measures highlights the fact that the
implementation of the technological advancements within the organization would help in the
overall development of the organization thereby leading to the increase in the competitive
advantage of the company in the given international markets. The implementation of the
improvement measures would further help in the overall development of the communication
among the internal as well as the external stakeholders of the organization (Trang et al., 2016).
The current issues that are being faced by the organization help in the proper understanding of
the issues that are faced by the organization due to the lack of the proper communications within
the organization as well.

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4. Recommendation
The company in discussion might be advised to follow the enlisted measures in order to
deal with the improvement of the communications as well as the efficiency in the official matters
as have been undertaken by the organizational management.
 Training and development of the employees
The employees of the organization need to be trained on the proper use of the internet and
other communicational media in order to deal with the various issues as have been
highlighted by the clients of the organization (Nguyen, Newby & Macaulay, 2015). The
employees of the organization might further need training in the utilization of the various
online media in order to deal with the collection of the information from various clients. Improvement of the technological factors within the organization
The technological activities within the organization need to be improved in order to deal
with the overall development of the organizational activities. This in turn, as stated by
Noe et al.(2017) leads to the overall development of the organizational performance
within the given market and thereby help in the increase in the competitive advantage
gained by the organization in the given markets. Increased presence of the organization in the social media
The increase in the presence of the organization within the various social media helps in
the development of the popularity of the organization in terms of the various issues as
have been highlighted due to the lack of the proper communication within the given
organization as well (Kasemsap,2018). The lack of the adequate social media presence of
the company further leads to the lack of the proper communication among the external
stakeholders of the organization as well.