Business Development Report: Diageo's Strategic Analysis & Actions

This report provides a strategic analysis of Diageo, a multinational beverage alcohol company operating in over 180 countries. It examines the company's current market position, including its strengths, weaknesses, opportunities, and threats. The report delves into Diageo's strategic audit, assessing its performance and identifying areas for improvement. It explores the implementation of strategic actions, such as leveraging technology and collaborating with key individuals, to enhance market performance and achieve sustainable growth. The analysis also includes a critical reflection on the project, highlighting the skills gained and areas for further development. Ultimately, the report offers recommendations for Diageo to overcome challenges, capitalize on new opportunities, and achieve its business objectives. The report also references academic sources to support its findings and recommendations.