Business Case Study: An Analysis of Dick Smith's Business Performance

This case study examines Dick Smith, a consumer electronics retailer acquired from Woolworths. It analyzes the company's performance, particularly focusing on the impact of the Anchorage program and subsequent management strategies implemented after the acquisition. The study highlights key improvements such as the implementation of risk management systems, staff training, and strategic supplier relationships. It also explores the expansion of the store network and the development of new digital platforms. The case study aims to provide insights into the company's business model, operational efficiency, and strategic initiatives, offering valuable lessons for business development and retail management. The report also details the benefits of the business case study and the key areas of the business analysis, including application implementation, organizational requirements discovery, and requirements prioritization.

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Business Research and Analytics
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Executive Summary:
The purpose of this report is to do a Business case study on DICK SMITH, which is an
electronics acquired from Woolworths in November 2012, Woolworths owned the company
since the early 1980s. By the number of stores, Dicksmith being the wide-reaching retailing
company in Australia and New Zealand for consumer electronics. A program known as
Anchorage implemented by Dick Smith with the management was a highly successful
turnaround for the electronic company and acquired the business for $20 million. DICK SMITH
has a variation of sells like electronic products, which includes printers, computers, handsets and
a variety of other electronic appliances .This retailing business primarily sells using its store
network that is physical. It operates on the award-winning website, and the revenue for the year
ending of 2014 was $1.2B approximately. Anchorage acquired the retailing company and, a new
CEO was introduced, Nick Abboud. The management that was exixting, was further
strengthened because the new team made new additional service and successful programs of the
operational, strategic, customer and cultural initiatives. During the reign of Anchorage’s period,
DICK SMITH expanded its network.

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Table of Contents
Purpose of the Business Case Study of DICKSMITH....................................................................3
Top Benefits of Business Case Study of Dick Smith:.....................................................................4

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Purpose of the Business Case Study of DICKSMITH:
The purpose of the case study is to check the advancements made by DICKSMITH in
recent years and how the acquisition of Anchorage yielded good results in the electronic business
and network chain services. There was an introduction to risk management system in the
company after corporate governance regulations were implemented. This resulted in a high level
of transparency and was a success that indicated the potential of the framework introduced by
corporate governance. The other initiatives taken to increase the business are as follows:
 Key Performance Indicators dashboards showed the staff incentives and a staff training
program called “serve forward” improved recruiting policies and rostering process, which
improved the store and well as the staffs.
 There was a development in strategic relationships with the key suppliers.
 There were advertisements launched, and a new marketing program was initiated with
respect to the collaboration with the suppliers, “Dick Live Daily Deals ”.
 Clearance of old obsolete stock was put into practice which improved stock management
and the practices of ordering goods.
 They migrated their website to a new digital platform that allowed the business to be
more flexible, more functional, efficient and ground customer satisfaction and experience
and also all the procurement agreements and key contracts were renegotiated.
In addition to all the above improvements, the company DICKSMITH expand its store
network under three combinations of store banners. These include Dick Smith Stores, which
implemented a new store format. David Jones Electronics, which is powered by Dick Smith-

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maintains the operation of consumer electronics department and Move, a small format for
more focus on the mobility of products and accessories.
Top Benefits of Business Case Study of Dick Smith:
In the last three decades, technological advancements have dramatically changed. The way
problems related to the business are resolved by solutions that are IT-based. The Business
Analysis of DICKSMITH should cover the following areas:
1. Application implementation that is efficient and provides new solutions for the existing
problems of the organisation. Business analyst defines the clear alignment and business
requirements that are related to the scope of the project.
2. Organisational requirements discovery: Business analyst will look through the needs of
business and provides a set of practices to further increase the efficiency and
successfulness of the program.
3. Requirements prioritisation: The business analyst makes sure that the shareholder's
efforts are fulfilled and implements prioritisation of the requirements.