Strategies for Promoting Dick Smith Foods App: A Marketing Blog

This assignment presents a marketing blog designed to promote the Dick Smith Foods App, focusing on digital marketing strategies. The blog outlines several key steps, including leveraging Facebook's large user base through targeted advertising, creating engaging YouTube videos showcasing the food products, and utilizing app review websites to generate buzz. It also suggests collaborating with relevant bloggers to reach the target audience. Furthermore, the blog acknowledges potential marketing challenges such as choosing the wrong marketing channels, insufficient market research, and funding constraints, emphasizing the importance of careful planning and resource management. The assignment provides a comprehensive approach to launching and promoting the app in the market. This assignment is available on Desklib, which provides students with access to past papers and solutions for their academic needs.

Running head: MARKETING BLOG
Marketing Blog
Name of the Student:
Name of the University:
Author note:

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MARKETING BLOG
Founded in 1999, Dick Smith Foods is widely known in Australia for producing Australia
owned and Australia produced food products that are at once healthy and tasty to appeal to the
taste buds (Dick Smith Foods, 2017). The company, in order to reach out to a wider mass, and to
compete with the brands of international repute, is all set to introduce its first app – the Dick
Smith Food App in market. The app aims to make the experience of buying food products amore
convenient one. Buyers can order, check prices, compare prices and make payment online
through the new app. Digital promotion of the app will be the most effective one, as a major
section of the target audience uses mobiles, and check social networking sites at least 3 times a
day. Benefits of the app will include increased traffic and greater brand recognition.
Some of the Steps to Promote the App on a Digital Platform are Mentioned below:
 Use Facebook: With 1 billion active users all over the world, and people checking Face
Book in every 3 hours, the app will be promoted using Facebook. The most relevant
target audience would comprise of the Australians who are food lovers and voracious
eaters, and Facebook Demographics will help in identifying them. Anybody who likes JB
Hi-Fi and Harvey Norman on Facebook pages can be targeted and the app can be
promoted. This will increase traffic while reducing advertisement expenditure.
 Create a Video on YouTube: Often the customers want to make their own buying
decisions, instead of being told what to buy. This is exactly the reason why making
funny, thought-provoking videos of the yummy food products being served on plate,
bringing smile to the customers and local sellers alike, can be effective. The video
content should be good, so that people can identify with them, and instantly share them
on other networking sites.

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MARKETING BLOG
 Take Help of App Review Websites: Launching an app is not enough. Once it is
launched, it is important to promote the app as well. Help is to be sought from the app
reviewing sites like 148 Apps, and AppAdvice, which can create a lot of buzz about an
app in lieu of a considerable amount of money (Rawlins & Hughes, 2016).
 Get in Touch with Bloggers: Bloggers can be of great use in launching the app, as they
can create content for the relevant target audience. However, relevant bloggers writing in
respective fields should only be contacted. For example, those bloggers who write on
food, lifestyle and cookery, can be asked to write blogs promoting the app and link it with
their website.
Probable Marketing Challenges to Take Care of:
While launching an app in the market, choosing the wrong blogger, or remaining unaware of the
customer trends of installing an app can be challenging. Insufficient market research can be a
great risk as it would imply expenses without any return. Funding can be another potential
challenge. Not to forget, the act of launching and promoting an app in the market may cost up to
$2,000 to $2,00,000, and for a less financially stable company like Dick Smith Food, expenses
can be a huge challenge (Khalid et al., 2015). In case the app developer is not very experienced
and the budget is restrained, the app can get lost in the market.

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MARKETING BLOG
Reference List:
Dick Smith Foods | Magnificent Australian Food Products. (2017). Dick Smith Foods. Retrieved
3 November 2017, from https://dicksmithfoods.com.au/
Khalid, H., Shihab, E., Nagappan, M., & Hassan, A. E. (2015). What do mobile app users
complain about?. IEEE Software, 32(3), 70-77.
Porter, A. K., & Schwartz, M. (2017). Ride report: mobile app user guide. Br J Sports Med,
bjsports-2017.
Rawlins, M. L., & Hughes, E. A. (2016). Apps4Counseling: What’s in your Digital
Toolbox?. Counseling Today.