Business Plan Report: Diebibar - UK Chocolate Confectionery Business

This report presents a business plan for Diebibar, a startup company specializing in sugar-free chocolate for diabetic patients. The plan focuses on the UK market, considering the high prevalence of diabetes in England. The report details Diebibar's business model, including market research, legal compliance, and marketing strategies, with a focus on reaching diabetic consumers through various channels. It also highlights the company's core values, including social responsibility by providing a health-conscious product, environmental sustainability through recyclable packaging, and a commitment to equality and diversity in employment. The conclusion emphasizes the complexities of starting a new business and the importance of considering social and environmental impacts. References include books and online resources related to entrepreneurship and diabetes statistics.

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Table of Contents
INTRODUCTION..........................................................................................................................1
Business Model of DIEBIBAR...................................................................................................1
Values that business is promoting ..............................................................................................1
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CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Diebibar is a start-up company of chocolates which is specially producing sugar free
chocolate for diabetic patients. This is working under the chocolate confections industry which
engaged in producing candid nuts, bubble gum, chocolates etc. Diebibar is planning to open its
unit in all over UK but currently it has its headquarter in England because according to the 2016
survey England country has large number of diabetes patients as compare to other countries
(DIABETES: FACTS AND STATS, 2017) This is the major reason because of which their target
place is England, it increases their sale as well as their customer base.
Business Model of DIEBIBAR
UK is already one of the largest producer of chocolate and it has some successful brand
which is selling all over the world with their trusted customer base. For competing with these
brands, Diebibar need to put a lot of efforts to reach that level.
 Know what's out there: Very first step that company took was to put their money on
research & development of the market to analyse the requirements and demands of
consumers. For this they hired a R&D team in England, from that they get to know about
number of diabetic patients and their desire to eat chocolates. This even help organisation
to decide price of their product.
 Make it Legal: Next step that Diebibar took was applied for the business licence and
seller license to make it legal. They went through many laboratory tests for sample check
of their chocolates. It is a compulsory step by government for the companies to know the
quality of products. Diebibar passes health inspections on regular basis.
 Think about Selling: There was a tuff competition in this industry, so Diebibar planned
well about their advertisement. Their main target were Diabetic Patients so they they
created it in that way, posted banners near hospitals, small dispensaries and chemists and
even distributed free sample in medical shops to the customers who had diabetes.
After all this now company is planning to sell it directly to their customers through retailers and
wholesalers (Pylayeva 2017).
Values that business is promoting
1. Social: Diebibar is promoting social values by providing something to the society which
is not causing harm to their health and even satisfying their desire. It is bringing
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happiness and smile on the faces of their customers. Chocolates are good for health but
sugar free chocolates are best for health because it has more percentage of coca in it
which helps the medicine go down.
2. Environmental: This company is contributing to environment by not using chemical
elements in outer packaging of chocolates. They are making it recyclable so that it does
not harm environment and health of consumers (Griswold, 2017).
3. Equality: They are contributing to equality by hiring their employees without any gender
discrimination. They have more female workers in their company as compare to male
workers. Diebibar hire their employees on the basis of knowledge and skill, not as per
their gender. So it is providing equal employment opportunity to the society.
4. Diversity: It is promoting business as because of diversifying their client base is
increasing as well as Diebibar has captured a large market share which is increasing its
sale and profit.
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CONCLUSION
From the above report it has been concluded that starting a new business is very complex
as well as time consuming. Company is responsible for so many things like their business
finance, personal assets, keeping their business legal, paying taxes, managing employees and
many more. Other than this it is also seen that business activities create values socially and
environmentally.
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REFERENCES
Books and Journals
Griswold, J., 2017. Mission Entrepreneur: Applying Lessons from Military Life to Create
Success in Business Startups. Mango Media Inc..
Pylayeva, D., 2017. Introduction to DevOps with Chocolate, LEGO and Scrum Game. Apress.
DIABETES: FACTS AND STATS. 2017. [Online]. Available Through:
<www.diabetes.org.uk/resources-s3/2017-11/diabetes-key-stats-guidelines-april2014.pdf>
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