Comprehensive Report: Coca-Cola Diet Coke Marketing Mix Analysis

This report provides an analysis of Coca-Cola's Diet Coke marketing mix, focusing on the product element. Diet Coke, also known as Coca-Cola Light, is a sugar-free and no-calorie soft drink produced and distributed by The Coca-Cola Company. The product is formulated based on customer preferences, with artificial sweeteners replacing sugar to cater to health-conscious consumers. Launched in 1982, Diet Coke is available in various flavors, including caffeine-free, cherry, lemon, vanilla, raspberry, and black cherry vanilla. The marketing mix, encompassing product, price, place, and promotion, is crucial for developing an effective marketing strategy and ensuring sales and profitability by addressing customer needs and preferences. The report references books and journals to support its analysis of consumer behavior and marketing strategies.

Coca-Cola (Diet Coke)
MARKETING MIX
Poster focusing on marketing mix element known as
product.
(Diet Coke)
Marketing mix is a tool that helps the organization and the
officials to produce an effective marketing strategy on overall
basis looking over 7 different areas that affects the sales and
profitability of an organization.
Product is the first element of the marketing mix tool. The
product refers to the end result of the manufacturing process of a
company or it is also defined as the final result obtained by the
processing of raw materials into finished goods. Product is one
of the most important elements of marketing mix as it is the final
offering which is provided in the market to the particular
segment of customers for satisfying their needs and desires.
Diet Coke is also known as Coca-Cola light or light Taste Coca-
Cola, which is the sugar free no calories soft drink that was
produced and distribute by Coca-Cola company. The product
contains artificial sweeteners instead of sugar. 10 winners used by
Coca-Cola company diet coke is formulated for each respective
country based on the customer preferences and their needs
according to their taste. The product was launched in 1982 which is
available in many other flavours such as caffeine free diet coke, diet
cherry coke, diet coke with lemon, diet Vanilla coke, diet Coke
raspberry, diet Coke black cherry vanilla etc.
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Diet Coke is a very famous product of Coca-Cola which is
highly sold out in supermarkets as they are premium test no
added sugar. The consumers are happy with product as they
get the appropriate test according to their requirements and
their health is also not compromised because the product is
need of low calories and without any added sugar.
REFERENCES
Books and Journals
Leigh, J. H. and Gabel, T. G., 1992. Symbolic interactionism:
its effects on consumer behaviour and implications for
marketing strategy. Journal of Services Marketing.
Peter, J. P., Olson, J. C. and Grunert, K. G., 1999. Consumer
behaviour and marketing strategy (pp. 329-48). London:
McGraw-hill.