A Comparative Analysis: Qualitative vs. Quantitative Research Methods

This essay provides a detailed comparison of qualitative and quantitative research methodologies. It begins by defining research and classifying it into qualitative and quantitative approaches based on the researcher's role, data collection methods, analysis, interpretation, and presentation of results. The essay highlights that qualitative research emphasizes in-depth examination and understanding of 'why' questions, relying on human experiences and various inquiry systems, while quantitative research focuses on quantifying problems and generating statistical data. It contrasts sampling techniques, data analysis methods (statistical vs. interpretive), and the roles of researchers. The essay concludes that both qualitative and quantitative research are valuable and should be considered complementary rather than mutually exclusive techniques, each possessing unique strengths and goals to address research questions effectively. The essay uses references to support its claims and provides a comprehensive overview of the two research methods.