This presentation provides a strategic analysis of Digi, a telecommunications company in Malaysia, focusing on its strategic direction, marketing, manufacturing, and human resource capabilities. It employs the VRIO framework to assess Digi's competitive advantages and utilizes Grant's 5-step model for a critical evaluation. The presentation further analyzes Digi's core values, mission, and vision for future alignment, along with strategies to defend its core business and growth, including diversification. The evaluation of resource implications, return on investment, and achievement are also discussed, highlighting Digi's commitment to delivering high-quality digital services and ensuring profitable growth. Desklib provides this presentation and other resources to support students in their studies.
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