Business Development Project: Digi Telecommunication Research Design

This project presents a research design component focused on Digi Telecommunication, a mobile service provider in Malaysia. It explores the applied research approach utilizing secondary data sources to gain insights into the company's market position and competitive landscape. The research methods involve a quantitative approach, examining various aspects of the company. Data collection primarily relies on secondary sources, including the company's website. The project addresses ethical issues related to the use of secondary data, acknowledging potential manipulation and the importance of credible information. The project emphasizes the significance of understanding competitors, market dynamics, and the need for strategic adjustments to attract customers and generate revenue. The project also includes figures illustrating the growth of mobile operators in Malaysia and a comparison of risk management strategies between Digi and its competitors. The overall aim of the research is to provide a comprehensive analysis of Digi Telecommunication's market position and to identify areas for improvement and growth.

Running Head: RESEARCH DESIGN COMPONENT: DIGI TELECOMMUNICATION
Research Design Component: Digi Telecommunication
Name of the Student:
Name of the University:
Author Note:

1RESEARCH DESIGN COMPONENT: DIGI TELECOMMUNICATION
Table of Contents
Introduction................................................................................................................................2
Research Design.........................................................................................................................2
Research Methods..................................................................................................................2
Collection Methods................................................................................................................3
Ethical Issues..........................................................................................................................4
References..................................................................................................................................5
Appendix....................................................................................................................................6

2RESEARCH DESIGN COMPONENT: DIGI TELECOMMUNICATION
Introduction
Digi Telecommunication is one of the mobile service providers in the Malaysian
market. There are few competitors in the market which need to be understood by the
company so that they can expand in the market and can capture the target audience in the
process. Telenor ASA is the largest shareholder of the company, and they are quite crucial for
the company in the growth process (Bidin and Yunus 2017). In the year 1995, they introduce
their first digital cellular network, which will help them capture a considerable market share
in the process. Digi telecommunication is the ones who add the General Packet Radio Service
(GPRS) in the market. They are the ones who also introduce EDGE in the market, and that is
the main reason for the growth of the company in the market and to become popular in the
process (Er et al. 2017).
Research Design
Research Methods
The research approach that has been chosen in the process are applied approach as the
information is being collected from the secondary sources. These enrich the research to be
more diverse as well as explorative in nature, which is essential for the framing of the study
in a detailed manner so that the accuracy can be maintained in the process and enable the
research to be more productive. These are crucial for the study as these will help it be more
logical as well as descriptive in the process. The applied approach enables the scholar to
apply the knowledge that they are acquiring in the process so that the study can become
meaningful in the process and also will allow them to do detailed research regarding the topic
that is being selected in the process (Cureton and D'Agostino 2013). Therefore, it is vital for
the scholar as these will help them to do in-depth analysis for the item, which is essential for
them to develop the research paper. Hence, it can be said that the approach provides an

3RESEARCH DESIGN COMPONENT: DIGI TELECOMMUNICATION
additional advantage in the process. The study is also quantitative as different sites offer
different aspect as well as point of view regarding the company which automatically enable
them to grow in the market and to become popular in the process (Kočenda and Černý 2015).
These are important as it provides the different aspects regarding the topic and helps the
company as well as researcher to plan the strategies accordingly so that it can become
effective. So, it can be noticed that the company have done complete research regarding the
competitors in the market and how they can enhance their position in the marketplace
financially, which will help them to grow in the market and to capture a massive number of
customers from the market and provide them with the additional benefit over the competing
brands in the process.
Collection Methods
The data that are collected in the process is mainly secondary sources as well as the
website of the company, which enable the researcher to get an overview regarding the
information as well as data that are collected in the process. These will also allow the
company to grow in the market and to achieve the success what they are willing to perform.
These are essential for the researcher as well as for the company so that they can get an
overview regarding the competitive brand as well as the position of the company in the
market. Therefore, the company needs to go for the secondary data collection process as these
will help them to get an overview regarding the topic as primary data mainly deals with the
surveys, which are not feasible to take as there is a vast population and to gather information
by conducting the investigation is not possible for the company (Tripathy 2013). So, the
secondary sources are reliable as well as a vital part to frame the study in an effective way
possible and help them to grow in the market and to become popular in it. These will enable
the company to attract the customers so that they can become popular in the market and can
achieve success in it. Therefore, it can be said that the company have taken up the right

4RESEARCH DESIGN COMPONENT: DIGI TELECOMMUNICATION
decision to look after the secondary data so that they can gather the knowledge regarding the
competitive brands in the market and provide them with the added advantage to grow as well
as compete with the other competitors in the marketplace (Fleischhacker et al. 2013). So, this
is necessary for the company to become popular in the market and to gain popularity in it and
help them to expand in the other market as well. These will also enable them to generate
revenue in the market and modify the strategy accordingly.
Ethical Issues
There are some ethical issues which are being faced in the process as the data are
secondary, so there is no scope for the consent as this is the opinions that the company is
going through. The data can be manipulative as it is the opinion of the people, but it is
somewhat vital for the company to look after the view of the people. The ethical issues may
be there in the process and which need to be eliminated by the company so that they can
gather accurate information regarding the topic as well as the competitors who are there in
the market. These will enable them to grow in the process and help them to become
successful in the market. The information may not be credible to some extent, but the
company needs to look after the opinion so that they can expand in the market and can make
the adjustment as per the needs and wants of the customers in the marketplace. These will
automatically help them to develop and attract the customers in an effective way possible,
which will help them to grow in the process. Therefore, it can be said that the company have
taken up the right decision to some extent as well as it can be manipulative to some extent so
that the image of the company can be enhanced in the process, which will help them to
become successful and famous in the market. The sources that have been chosen are
professional and help them to gather information accordingly. Hence, it can be said that the
company can grow in the market and to lure a large customer base towards the company so
that they can generate revenue in the marketplace and enable them to achieve the popularity

5RESEARCH DESIGN COMPONENT: DIGI TELECOMMUNICATION
in the market. So, it is useful and appropriate for the growth of the company as well as for in-
depth research.

6RESEARCH DESIGN COMPONENT: DIGI TELECOMMUNICATION
References
Bidin, M.A.F. and Yunus, A.M., 2017. Business Intelligence Using Data Mining for
Organizational Sustainability: A Case Study of Digi Telecommunication Sdn
Bhd. International Journal of Academic Research in Business and Social Sciences, 7(12),
pp.471-485.
Cureton, E.E. and D'Agostino, R.B., 2013. Factor analysis: An applied approach.
Psychology press.
Er, P.H., Cheah, P.K., Moses, P., Chong, C.K. and Ang, B.H., 2017. Awareness of Safe and
Responsible Use of ICT Among Students in a Malaysian University. In Empowering 21st
Century Learners Through Holistic and Enterprising Learning (pp. 41-48). Springer,
Singapore.
Fleischhacker, S.E., Evenson, K.R., Sharkey, J., Pitts, S.B.J. and Rodriguez, D.A., 2013.
Validity of secondary retail food outlet data: a systematic review. American journal of
preventive medicine, 45(4), pp.462-473.
Kočenda, E. and Černý, A., 2015. Elements of time series econometrics: An applied
approach. Charles University in Prague, Karolinum Press.
Miller, S. and Blackler, J., 2017. Ethical issues in policing. Routledge.
Steinbock, B., London, A.J. and Arras, J. eds., 2013. Ethical issues in modern medicine:
Contemporary readings in bioethics. McGraw-Hill.
Tripathy, J.P., 2013. Secondary data analysis: Ethical issues and challenges. Iranian journal
of public health, 42(12), p.1478.

7RESEARCH DESIGN COMPONENT: DIGI TELECOMMUNICATION
Appendix
Fig. 1: Growth of mobile operator in Malaysia
(Source: Created by Author)
Fig. 2: Risk Management and the difference between Maxis and Digi Telecommunication
(Source: Created by Author)