E-Marketing Report: O2 Mobile and Digital Advertising Strategies

This report provides an in-depth analysis of O2 Mobile's e-marketing strategies, focusing on the advantages and disadvantages of social media marketing and the application of digital advertising. The report begins with an introduction to e-marketing and its relevance to O2 Mobile, a provider of mobile phones, broadband, and SIM cards. It then delves into the benefits of using social media platforms like Facebook for business promotion, data collection, customer interaction, and brand building, while also acknowledging the risks associated with negative comments and the investment required for effective social media management. The second part of the report examines O2 Mobile's digital advertising strategies, including the application of networking theory, collective intelligence theory, and game theory to enhance advertising effectiveness and customer engagement. The conclusion summarizes the findings, emphasizing the impact of social media on O2's business operations and the importance of managing both positive and negative aspects of online interactions. The report also includes a list of references for further reading.

e-marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................2
Advantages and disadvantage of social media by using relevant marketing theories...........2
TASK 2............................................................................................................................................3
Digital advertising of 02 ........................................................................................................3
CONCLUSION................................................................................................................................4
References........................................................................................................................................5

INTRODUCTION
E-Marketing also called internet marketing, online marketing, web marketing. it refer to
the process of marketing of companies product and services by using the social media platform.
present study is based on O2 mobile that provides mobile phones ,mobile broadband and sim
cards. Study will explain the advantages and disadvantages of social media and various relevant
marketing theories.
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TASK1
Advantages and disadvantage of social media by using relevant marketing theories
Advantage
Internet has become major source for receiving and sharing various information for the
various companies. O2 mobile use social media platform such as Facebook in order to promote
its business, to create awareness among people relating to its offering and to build personal
relationship with them . The business collect and analysis data by using Facebook that helps in
selling its product. that information assists O2 in making new product or make modification in
existing product, setting prices, interact with consumer, create brand image, selecting channel of
distribution. The company come to know the demographics of people, number of sales,
information and statistics related to its competitors and industry. In order to maximize the sales,
O2 can position its product on Facebook in such a way that help customer in believing that they
need a specific product and it is very beneficial for them. This assists concern in establishing a
good brand image. Social media allow company to set prices for various products by knowing
the prices of its various competitors.
However, if prices of the company is lower than its competitors than customers may
think that entity is offering inferior quality product. and the business will only be able to attract
those people that believe in the offerings of O2. There is also a huge risk involved in social
media post related to 02's predefined goals. Some post may even damage the reputation of the
company. business interacts with customers on Facebook through re-tweets , sharing of
comments, likes. But on the other side the negative comments and opinions of the customers on
Facebook can affect the campaign of O2.
Disadvantages of social media
Facebook and twitter account is a platform that provide a new form of communication
and discussion among the business and its customers related to product via Facebook page and
mailing. but it also involves time and resources investments such as skilled staff or employees
in order to run Facebook page. the staff represent the brand image of O2, and it will be very
difficult for the firm to monitor its employees activities on social media. on Facebook and twitter
allows two-way communication so that the dissatisfied customer share their complaints or
negative comments publically that can not be deleted by the firm. The firm may need to invest
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amount in advertising its product on social media for spreading information relating to product
more effectively. so the company requires to make its own budget. That involves huge cost.
some people may write offensive comments or post spam and can even post negative
allegations about the company on the Facebook page of O2 . So they need to monitor their
Facebook page frequently and check each posts. If the negative comment have been seen by the
people that will create a negative image in the customers mind with reference to company.
TASK 2
Digital advertising of O2
Digital marketing assist businesses by providing access to the large number of audiences
at an affordable rates and allow personalized marketing of firm product and services that increase
the loyalty number of sales O2.by employing various theories of digital marketing firm can
increase the effectiveness of its advertisements. Networking theory of digital marketing says that
company advertise its product through social media platform such as Facebook, twitter and can
also analyse its relationship with its customers. Through social media they listen their
consumers and take an advantages of its influential users in order to spread messages by using
various networks. by applying this networking theory, entity can increase the satisfaction of its
potential customers through listening to several complaints of people and provide various
solution to their problem.
Collective intelligence theory of digital marketing says that internet is also as crowd
sourcing that involves dividation of various projects into individual task given to the large
number of people for the completion. that leads to collective intelligence of people. the marketers
can engage its customers in their campaign by crowd sourcing .the business can advertise its
product through organizing various events they can promote such special events through their
Facebook pages.
Positioning of the product that helps in creating an image of product in the customers
minds .for the better positioning of goods O2 should consider product features that is most
essential and also representing the whole range of product and services as per consumers needs
Because the people in market not only bothered about effectiveness of product also with other
health condition . By considering the well-being of the customers in the advertisement O2 can
increase its number of potential and happy customers.
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The game theory is a mathematical concept of analysing the strategic interactions
between peoples produce results on the basis of agent choices. The agent makes an assumption
of having conflicting priorities. in this theory, company apply gameification in marketing
research in order to study its sales. This game include group of 35 agents that follows some
predefined rules. And the outcomes of the game will differ according to the agent behaviour. If
the marketer apply this game theory in their advertisement such as gameification while
conducting marketing research for studying the sales in the market. It can increase sales of O2
simply by choosing one central location for the advertisement. that will help company in
knowing the reaction of the various customer towards their products and services.
CONCLUSION
From the above study, it can be concluded that O2 can increase the effectiveness of its
business by using various social media platform such as Facebook, twitter. Social media impact
the operational activities of the business in both ways negatively or positively. On the one hand it
helps in building relationship with large group of people and create brand images among the
customers. But the negative comment of dissatisfied customer can also destroys the image of O2.
4

References
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Advertising Bidding and Creative Selection Models Based on First Party Data.
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Harms, B., Bijmolt, T. H., & Hoekstra, J. C. (2017). Digital Native Advertising: Practitioner
Perspectives and a Research Agenda. Journal of Interactive Advertising. 17(2). 80-91.
Verma, L., & Kumar, N. (2018). Comparative Analysis of Open Source Digital Library
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Liu, M. & et.al., (2017). Mesoporous Silver–Melamine Nanowires Formed by Controlled
Supermolecular Self-Assembly: A Selective Solid-State Electroanalysis for Probing Multiple
Sulfides in Hyperhaline Media through the Specific Sulfide–Chloride Replacement Reactions.
Analytical chemistry. 89(17). 9552-9558.
Sunstein, C. R. (2018). # Republic: Divided democracy in the age of social media. Princeton
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Shah, V., & Kotsenas, A. L. (2017). Social media tips to enhance medical education. Academic
radiology. 24(6). 747-752.
Ishak, R., Fishman, E. K., & Bedi, H. (2017). Social media in radiology: a primer. Journal of the
American College of Radiology. 14(2). 290-293.
Caron, J. G., & Light, J. (2017). Social media experiences of adolescents and young adults with
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Online
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E-marketing. 2017.[online]Available
through:<https://www.mbaskool.com/business-concepts/marketing-and-strategy-
terms/1679-e-marketing.html>
Benefit of digital advertising.2016.[online]Available
through:<https://www.advertisemint.com/top-6-benefits-of-digital-advertising/>
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