Analysis of Integrated Professional Skills in the Digital Age

This report provides an in-depth analysis of integrated professional skills in the digital age, focusing on tools and techniques that enhance business sales and profitability. It examines the significance of digitalization, communication and collaboration tools, and their role in business survival during the pandemic. The report further discusses cloud computing and storage, comparing the positive and negative aspects of online and offline sales. Key communication tools like blogs and email are discussed, along with collaboration tools such as Scoro and Office 365. The report also provides insights into the advantages and disadvantages of cloud storage and computing, and how they impact business operations. Overall, the report offers a comprehensive overview of the digital landscape and its influence on professional skills and business strategies.

Integrated Professional
Skills in the Digital Age

ABSTRACT
Report of integrated professional skills in digital age is prepared to analyse certain tools and
techniques that helps in fostering sales and profitability of business. Digitalisation is significant
for an organisation as it is transformer pf paradigms, lifeboat for risk sector and horizon
expander for users. In the report, communication an collaboration tools are discussed along with
the ways they helped ventures to survival in pandemic. It also highlights information about cloud
computing and cloud storage. Moreover, impacts of online and offline sale of offerings are
analysed in the report.

Table of Contents
ABSTRACT......................................................................................................................................
Table of Contents...............................................................................................................................
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Identification along with discussion of distinct communication addition to collaboration tools 1
How communication and collaboration tools have helped various businesses to survive current
pandemic......................................................................................................................................3
PART 2............................................................................................................................................4
Discussion of cloud storage and cloud computing......................................................................4
PART 3............................................................................................................................................7
Comparison and contrast of positive along with negative aspects of products and services
being sold online and offline.......................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
In digital age, integrated professional skill develops self-awareness, gaining
communication abilities and working out of comfort zone. Digitalisation enable automation,
collection and structuring all information as well as increase data quality in order to apply
technology in better manner (Khalil and Osman, 2017). Nowadays, there are ample number of
innovative technologies in market that assist business managers to carry out operations
effectively. For implementing innovative technologies, digital addition to professional skills is
essential as they improve soft skills as well as advances theoretical knowledge of a person.
Integrated professional abilities allow an individual to gain good gasp about basic capabilities
along with plethora of soft and technical skills that are necessary to develop for working in
professional environment.
The report discusses about various Communication and Collaboration tool along with the
ways these helped certain organisations to survive in current pandemic. It further highlights
information about cloud storage and cloud computing. At last, it includes comparison and
contract of negative as well as positive aspects of selling commodities and services through
online and offline.
PART 1
Identification along with discussion of distinct communication addition to collaboration tools
Communication tools
Communication tools are techniques which supports discussion of topics among people
having common interest. Communication is important for starting as well as building a
successful organisation. These are used in businesses to share information between group
members (Soliman, Taha and El Sayad, 2019). They majorly rely on use of technology and are
fast, convenient addition to efficient among people to have a conversation. Business managers
adopts digital channels for sharing or transmitting with entire international workforce at once as
well as apply corresponding channels or tools to collect feedback from customers effectively. For
example, Atech Support Ltd is an IT based organisation that uses communication tool for
communicating with clients and customers about its offerings. Some communication tools are as
discussed:
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Blog: It refers to a conversational technique which enable organisation to publish message,
knowledge or other type of information on internet for everyone. These are written by a
individual author in chronological entries with searchable content. In digital age, blogging is
essential element of marketing strategy as it helps individuals to interact, communicate along
with share ideas over the web (Fenech, Baguant and Ivanov, 2019). It is oldest together with
most recognised communication tool. In case with an organisation, for example, Atech Support
Ltd, managers use blogs as communication tool that benefits in getting the business more online
visible so to drive traffic to organisational website, creating content for driving long term
outcomes, building link, sharing news about company and generating opportunities for sharing.
E-Mail: It is delineated to transmission of messages on Internet. E-Mail messages are
communicated by using email servers that includes use of diverse protocols within TCP/IP suite.
In businesses, the communication tool is used for multiple purposes including requesting
information, contacting people, communicating with professors, etc. It is a free tool and finishes
processes of communication quickly. In business, for instance, Atech Support Ltd, use of E-Mail
benefits in allowing mass communication of messages and instant access of information along
with files. However, use of E-Mail causes information overload, lacks personal touch and needs
constant maintenance.
Collaboration tools
Collaboration tool are defined to equipment or techniques to work together (Pickard and
Yang, 2017). Key objective of collaboration tool in a company is to support people in achieving
common goals. From communication to management of project, collaboration tool offers
abundance of choices or options. It comes in all aspects of purposes and varieties that ultimately
foster interaction among people. Within Atech Support Ltd, using collaboration tools leads to
tracking business progress in real duration, full group participation and assist teams succeed.
Mentioned below are certain collaboration tools used by business managers:
Scoro: A collaborative tool that assist professionals service to streamline projects, optimise
utilisation and automate practices. It let managers of business to organise day to day operations
in single location. For instance, use of Scoro at Atech Support Ltd reunites customer relationship
management along with billing by managing resources for projects. It benefits the company by
managing advanced operations of project, administering team members along with monitoring
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their activities, easy to use and creates a unified platform that suits needs of entity. However,
implementing Scoro involves huge hidden costs and do not integrate Quick books.
Office 365: It is a cloud-based collaboration tool that enables working together seamlessly.
It integrates all current applications such as OneNote, Outlook, Access, Word, Excel, Publisher,
PowerPoint, etc of Microsoft into cloud service to help team collaborating effectively. Using
Office365, managers of Atech Support Ltd experience benefits of a financially backed 99.9%,
disaster recovery, privacy controls and real time integration. It also helps in accessing files
anywhere, secure cloud storage, improved communication, continuity of business and automatic
upgrades. In contrary, it requires Internet connection that add expenses to company and creates
compatibility issues.
How communication and collaboration tools have helped various businesses to survive current
pandemic
In current pandemic, communication and collaboration tool have helped businesses to
survive in various aspects (Johnston, MacNeill and Smyth, 2019). In case with communication
tool, these have directed managers to reckon major changes in medium of communication with
employees along with engagement with customers. For instance, managers of Atech Support Ltd
have adopted communication tools for keeping workforce on track as well as in loop. They
provided central hub for all work and set up designated areas for various tasks to perform
effectively in pandemic. In the existing situation, use of E-Mail have helped to sustain as it
involved sending regular updates related to essential information to whole workforce, reaching
wider customers and offering deals together with promotions.
Collaboration tool have helped professionals of company to survive in pandemic situation
by creating a digital workplace platform for responding effectively with necessary adjustment
changes in work processes. In Atech Support Ltd, communication tool contributed in engaging
staff members along with assisting them to collaborate better through permitting work closely
with other members of team in a project, irrespective of their location (Persky and McLaughlin,
2017). For example, use of Office 365 have helped in existing pandemic for survival through
developing new skill sets, managing team, committing data trust policies and permitting
employees for take practical decisions for offering innovation in market.
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PART 2
Discussion of cloud storage and cloud computing
Basis of discussion Cloud storage Cloud computing
Meaning It is delineated to a way for
entities addition to consumers
for saving data in secure
manner online to make it
accessible anytime from any
place with granted permission
(Ramachandiran and Mahmud,
2018). Cloud storage services
are accessed through web
service application
programming interface,
collocated cloud computing
service or through other
applications that comprises of
web-based content
management systems, cloud
desktop storage or cloud
storage gateway.
It is defined to delivering
computing services such as servers,
networking, intelligence, storage,
software, analytics and storage
over Internet in order to faster
innovation along with economies
of scale. It includes resources like
tool including databases, software,
data storage, networking and
servers. It is popular option for
organisations as it increases
productivity, performances,
security, speed and efficiency. It
makes possibilities for saving files
for remote databases addition to
retrieving them on demand.
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Advantages Essential benefits of using
cloud storage at any
organisation are as follows:
Convenient file sharing:
Services of all cloud storage
provides file sharing
characteristic that help
organisation, for example,
Atech Support Ltd to share file
with clients or other users.
Synchronisation: Cloud
storage benefit manager of
Atech Support Ltd to sync data
with any type of device that
they want with proper
credential.
Scalable: Cloud Storage is
flexible as well as scalable.
With this, managers of Atech
Support Ltd are able to
upgrade service plan and add
extra space in storage
environment with additional
features.
Automation: It is one of
advantage of cloud storage that
it works as hard disk on
computer system and when
some files are to be store in
cloud then it does not temper
any ongoing activity.
Certain advantages related to cloud
computing in any business are
mentioned below:
Reduced IT costs: In an
organisation, cloud computing
reduces costs to manage together
with maintain IT systems. For
example, within Atech Support
Ltd, operating costs through cloud
computing are reduced because of
decreased energy consumption
costs, fewer time delays and
inclusion of new hardware and
software.
Business continuity: Cloud
computing protect data that
benefits in significant element of
business continuity plan.
Collaboration efficiency: Cloud
computing foster collaboration that
gives business a competence for
communicating and sharing more
in easy manner (Hallam, Thomas
and Beach, 2018).
Flexible work practices: In a
business, cloud computing permits
workforce to be flexible in
practices of working.
Accessing automatic updates: For
requirements of information
technology, accessing automatic
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Mobility opportunities: Cloud
storage provides various
mobility opportunities for
businesses of all types and
sizes. In world of connectivity,
using cloud storage benefits
Atech Support Ltd to operate
whenever and wherever.
Disaster recovery: When a
business encounters any kind
of collapse of data problem,
cloud storage helps in
retrieving data from backup
storage plan.
updates are included in service fee
which help in updating latest
technology. For instance, use of
cloud computing at Atech Support
Ltd includes up dated versions of
software, servers as well as
computer processing power.
Reducing carbon footprints:
Business concerns utilise amount
of resources that are required that
leads to avoid over provisioning,
no waste and many more resulting
to saving more energy that reduces
carbon footprint.
Disadvantages There are some drawbacks
related to using cloud storage
which are as mentioned:
Internet dependency: Without
connection of internet, an
organisation cannot access data
while downloading files from
it. For example, internet failure
at Atech Support Ltd might
corrupt data that is on
downloading.
Drag and drop: There is an
option in cloud storage that
may move original data from
one place to another (González
and Muñoz-Repiso, 2017).
Expensive cloud storages:
Disadvantages of cloud computing
in Atech Support Ltd are as
follows:
Level of security: In cloud
computing, secrecy together with
security are most doubtful things.
Compliance: Cloud computing
involves risk of level compliance
that are deviation from provider
against regulations that are applied
by user.
Data mobility: It is possibility of
sharing information among cloud
services and that of ways to
retrieve data for process
termination. Along with this, there
are local storage in which data is
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Various cloud services are
costly because they are
designed for specific purposes.
When managers of company
go for less expensive plan then
they have to compromise with
certain features.
used at needed time.
Technical problem: Using cloud
computing generally makes
business unable to manage self, it
creates issues related to
technological for which huge
money is required to be paid.
Suitability Cloud storage is suitable for all
types of businesses with faster
prototypes as well as
development. It is also suitable
for business related to art,
antivirus and entertainment.
Cloud computing is suitable for
companies performing batch
applications so to make process
quickly in order to offer capability
of rapid provisioning of
information technology
infrastructure.
Application Cloud storage comprises of
multiple applications that
engrosses data backup,
resource service together with
data sharing. In Atech Support
Ltd, cloud storage is applied
for maintaining all applications
as well as information on
distinct cloud.
Cloud computing is applied in
various fields comprising of data
storage, social networking,
education and management. In case
with Atech Support Ltd, cloud
computing is applied for smooth
business functioning addition to
provide infrastructure and software
support to systems of computing
(Sarangam, 2020).
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PART 3
Comparison and contrast of positive along with negative aspects of products and services being
sold online and offline
The concept of selling products and services online is about using electronic commerce
that permit sellers to directly sell offerings to a buyer on Internet through web browser. It works
best when an organisation has well defined commodities that are to be sold without interaction of
an individual in processes of sales (Irwin, Coutts and Graham, 2019). For Atech Support Ltd,
selling products and services online is unique approach as it faster purchasing process, have no
reach limitations, involve affordable advertising and quick responses to market demands.
Selling products and services offline is said to a business model which permits people for
making purchase of offerings through outlet that have physical location. It involves all activities
of business away from Internet and stuff such as talking about television commercials, flyers,
billboards, newspaper pullouts and radio ads. In case with Atech Support Ltd, offline selling
offers wider distribution and interaction choices. It also provides unique opportunity to company
to understand customers personally and communicate directly.
Comparison among impacts of selling online and offline are as follows:
Comparison Online selling Offline selling
Positive aspects Cost reduction: Setting a venture to sell
products online impacts positively in
reducing unnecessary costs as the entire
sales system for the company is
automated online (Nummela, Juujärvi
and Sinervo, 2019). In case with Atech
Support Ltd, online sales save on staff as
well as other costs that are more
expensive to entity including rent,
electricity, heating costs, etc. further, the
money saved is invested in other
activities such as developing e-commerce
website or expansion of product range.
Scale-ability: Selling products and
Gives customers something
tangible: Selling products
and services offline impacts
positively to give values to
customers that are tangible
in nature. In case with
Atech Support Ltd, offline
sales gives the audience
something which they feel,
hold as well as associate to
branding that are
remembered for long term.
It might include
promotional items,
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services online impacts positively on
scale ability of entity as it allows to
determine successful sales of
commodities and ensures to increase
stock level of those offerings. In aspect to
Atech Support Ltd, online selling allows
growing business in context to customer
base, profits together with sales volume.
With this, an entity develops successfully
around scaling of product range along
with close monitoring of customer
demands.
Selling globally: Selling commodities
and services far along with wide is only
possible with internet being adopted as a
platform. When marketers of Atech
Support Ltd have intention to promote
business worldwide, they advertise and
promote sales through various internet
portals and digital strategies including
relationship marketing, social media
marketing, etc. Along with this, it also
helps in fostering local sales.
Several payment modes: In present era,
buyers prefer personalisation and paying
for orders. Selling online permits
managers of Atech Support Ltd to use
multiple payment modes such as card on
delivery. EMIs on credit, UPI, pay later
credit facility, cash on delivery and net
banking. As per the convenience of
giveaways and hence forth
for sparking positive
association.
Making impact in crowded
space: Selling products and
services offline makes
positive impact on
businesses in crowded
space. Within Atech
Support Ltd, when printed
leaflet are distributed
smartly then managers put
messages in front of
customers at prompt time
that inspire them to conduct
more research for offerings
in crowded space.
Personal touch: Through
selling products offline,
managers of Atech Support
Ltd are able to make face to
face interactions with target
audiences. With this,
customers are able to solve
their queries directly and
make necessary
suggestions. Owner of an
outlet gives customers first-
hand experiences of brand
and holds huge potentiality
for effortless sales (Marston
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customers, they use appropriate method
to pay immediately per order.
and Samuels, 2019).
Negative aspects Less contact with society: Selling
through digital mechanisms means never
leaving houses that negatively impacts as
it restricts talking with customers face to
face, participating in community and
becoming part of crowd.
Shipping issues as well as delays: There
are situations when big companies have
bad days and there is no way for ensuring
that they will get hands on what is
ordered by customers reaches in their
hand while selling online (Mkrttchian and
Belyanina, 2018). Items get lost,
damaged or delivered to wrong address
puts negative impact of image of Atech
Support Ltd in selling through online.
Time constraint: Selling
products offline are
restricted to time as
business outlets are only
opened for some time
duration.
Limited audience reach:
Selling through offline
impacts adversely on
covering limited area and
reaching to restricted
geographies only. While
selling offerings, marketers
of Atech Support Ltd
reaches to limited area and
restricted customer base.
Selling products online and offline have certain similarities that are analysed by business
managers of Atech Support Ltd. Through both methods, professionals of the company provide
good customer services, make products and services easily accessible, generate huge revenue and
attract large customer base.
CONCLUSION
From the report, it is concluded that digital age is transforming process and operations of
an entity. Integrated professional skills influences all organisational level as well as brings
people across to carry out tasks together in more effective manner. Blog, E-Mail, Scoro and
Office 365 are various communication ad collaboration tools that have helped organisations to
survive in pandemic circumstance. Cloud storage addition to cloud computing are significant to
replace requirement of business for acquisition together with maintaining infrastructure for
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providing services. Key advantages of cloud computing are reduced IT costs, business
continuity, collaboration efficiency, flexible work practices, accessing automatic updates and
reducing carbon footprints. While benefits related to cloud storage includes convenient file
sharing, synchronisation, scalable, automation, mobility opportunities and disaster recovery.
Positive impacts of selling products and services online are cost reduction, scale-ability, selling
globally and several payment modes. Less contact with society, shipping issues as well as delays
are negative impacts of selling online. gives customers something tangible, making impact in
crowded space and personal touch are positive impacts of offline sales. However, time constraint
and limited audience reach are some negative impacts of offline sales.
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REFERENCES
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