Integrated Professional Skills in the Digital Age: Internet Analysis

This report delves into the multifaceted impact of the internet in the digital age, examining its positive and negative influences on both businesses and society. It explores concepts of internet, its use in businesses and society, and the associated challenges like social media addiction, inappropriate content, and security threats such as viruses, hacking, and botnets. The report emphasizes the importance of personal privacy and security, outlining various threats and countermeasures like antivirus software, strong passwords, and encryption. Furthermore, it provides a comparative analysis of two communication service providers, Vodafone and EE Limited, highlighting their features and applications within the telecommunications industry. Overall, the report provides a comprehensive overview of the internet's role in contemporary professional settings and emphasizes the importance of understanding its implications.

Integrated Professional
Skills in the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................1
1) Positive and negative use of internet...........................................................................................1
Concept of internet:.....................................................................................................................1
Use of internet to businesses:......................................................................................................1
Use of internet to society:...........................................................................................................1
2) Personal privacy and security while using internet.....................................................................1
Threats which are faced by society and organisation by using internet......................................1
Security measures to overcome from the threats........................................................................1
3) Compare and contrast the features and application of communication providers. .....................1
CONCLUSION................................................................................................................................2
REFERENCES ...............................................................................................................................2

INTRODUCTION
Internet refers to the international network which means to the world wide system that
connects the computers of across globe. It is a communication equipments of networks which is
related to the public, private, government, businesses etc. which are linked by a wide
arrangement of wireless, optical networking techniques as well as electronics. This contains a
broad range of knowledge and informations that are freely transferred from one place to another.
Internet has no common or centralised governances in either implementation of technologies or
practices to access and usage, all constituents have its own sets of network policies. In present
era it becomes necessary to incorporated professional skills along with the updated technologies
which results in automation in services. Under this report discussed about the positive and
negative aspects of internet as well as threats of using internet. Also, describe the security and
privacy measures and clearly compare and contrast of two communication providers along with
its features and application.
1) Positive and negative use of internet.
Concept of internet.
A global network of interconnected computer communication equipments which ensures
the application of internet protocol to linking the several systems over the world wide. It was
developed in 1960 by federal government of US then quickly enlarged in Europe and Australia
till mid 1980s and become necessary part of economy. It facilitates several facilities such as chat
with co-workers, electronic mail as well as give access on wide range of informations and data
(PArrIS and ESTrADA, 2019).
Use of internet to society:
Internet becomes necessary for the society and it removes all obstacles of national
boundaries and comes together over the globe. At a same time it impacts negatively on the
societies because it is misused by some of businesses and individuals (How internet impact
society positively and negatively, 2019). The positive and negative impacts of using internet on
the society which are as follows:
Positive use of internet: Online shopping: Internet facilitates their customers 24/7 facility of shopping and
banking either e banking or M banking which saves time, cost and efforts of users and
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provides a various options to choose one. Also, it provides a list of all transitions for
future assistance about their past orders or transactions. It can be access from anywhere
but must have strong connection of their networks which easily accessible. Better education system: Web browsing as a software gives various opportunities to
learn the things related to all over the globe. It helps an individual in accessing all
informations or they can retrieve required contents from the server by using their
communication devices effectively (Preeshl, 2019). It also facilitates online lectures,
videos that made learning and education system quite easy and interesting. Internet
learning are stored in memory of an individual for long time because of its way of
presenting and examples which are clearly mentioned in their content.
 Effective communication: Interactions among individuals are increases because using
communication networks or social media networking results in togetherness means it
brings whole society together. This will helps in direct communication between two
persons which are decentralised or informal form of connections. It facilitates several
connection over the world wide to perform the activities.
Negative use of internet: Social media addiction: Most of the population or students has become addicted to social
media and they spent their most of the time on internet suffering. By spending more times
on social sites such as Facebook, twitter, Instagram etc. leads in deficiency in person's
potentiality and productivity (Mosweu and Ngoepe, 2019). Inappropriate information and data: Internet impacts negatively on the society because
robber and terrorist are mostly used internet for influencing the large number of
population. This will increases the crime rate and scams as well as inappropriate material
and videos that are harmless for teenagers and children's.
 Creation of robotic society: Internet has led to robotic social groups where hybrid ability
and skills are active such as Facebook, twitter comments but no one worried about the
actual problems which is related to the environmental changes. Sensitivity, care,
emotional attachments has reduced personal and social interest has finished that gives a
birth to robotic generation kind of society.
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Use of internet to businesses:
Internet is used as a easy way of communication to their customers, peers etc. and
develop a strong networks between them (Lach and Pollard, 2019). It will helps in facilitates a
platform for connecting with each other and businesses use this for attracting large range of
customers and retained them for a long time along with its loyalty (Positive and Negative Impact
of Internet on Business Operation, 2018). The positive and negative impacts of internet uses are
as follows:
Positive use of internet: Advertisements: Internet helps businesses to reach their target customers towards
products and services at a cheap cost and easy manner. Numerous platforms are used by
the businessman to advertise their products such as search engine optimisation, social
networking sites like Facebook, twitter, Instagram etc. These platforms are used in
promoting their products and services to the large customer base and attract them to
purchase it (Puchner, 2019). E-businesses: With the help of an internet many organizations are operates online where
every business transaction and operating activity takes place online. Internet is a medium
of e-businesses where buyers and sellers can deal their transactions and payment also
done online without suffering from an issue.
 Effective communication: It has made communication effective by using several ways or
channels such as emails, websites, mobile apps and social media networking. This
facilities make easy for business persons to communicate fast and quickly response to
collegues, employees as well as partners. Also video conferencing provides a easy way to
conduct meetings along with saving expenses and time as well.
Negative use of internet: Security issue: internet uses are unsafe from hackers because they stole customers
personal and sensitive informations and doing illegal works. So, many businessman,
customers, users suffers from the security issues that impacts upon whole business.
Hackers easily hacked their bank accounts, credit cards, passwords as well as security
key and the personal information of a person is access by third party (Gray and
Palaiologou, 2019).
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 Poor impersonality: Internet makes communication or connection easy nut there is no
personal face to face interaction between the buyer and seller. Personal interaction helps
in maintaining long lasting relationships with their customers and users and considered as
a most convenient method of trading or any transaction. Sometimes it may results in
frauds or misrepresentations.
2) Personal privacy and security while using internet.
Threats which are faced by society and organisation by using internet.
There are several latest online threats or scams that harm to the society and organization
so everyone should know about that to make sure the safety measures while browsing internet.
Some threats are considered below: Virus: As a regular user of internet virus considered as a most common threats to
cybersecurity. It defines as a pieces of software which are planned to be distributed from
one system to others (Rather and Ganaie, 2019). This is often connected to the files and
downloads, spread through CD, DVD, USB, Pan drives etc. It leads in slow processing of
computer networks and can cool of systems that makes risk for e-businesses as well as
shuffle the usage of online internet sites inconvenient. Hacking: This is related to the weakness identification procedures in computer networks
which exploits the usage of others information and data's. To amplified prohibited access
in any communication systems by bang-up the algorithm of positive identification and do
some malicious activity for achieving the illegal goals is illustration of Hacking. If
accounts are hacked then hacker easily access on those personal informations and steal
any sensitive data of an organization or individual it's a big issue while using internet. Botnet: This is concerned with the logical communication of networks which are
connected devices such as mobile phones, computers etc. whose safety is breached and
control is in the hand of any third person. It is used for theft of information, transmit
spam messages as well as spiteful attack on the overall networks or systems. Terrorist are
commonly used this method for fulfilling illegal intention without the help and cognition
of an user. So, it considered as a big threat for an organization as well as society and it
leads to raise in criminal attacks and activities (Foxworth, Hashey and Sukhram, 2019).
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 Spam: It is one of the more common way of both collecting information from
unsuspecting persons and sending out it. This defines as a collective statistical
distribution of unrequested advertisements, messages etc. that can be easily available on
computer network through with social group sites, websites, blogs, networking etc. It can
creates a load for connection service suppliers as well as businesses to separate electronic
messages.
Security measures to overcome from the threats.
Cyber security emphasised on protecting and securing the communication networks from
unauthorised access on personal informations by a third party. There are some measures which
are used to safeguard and protect their personal informations from scams and threats which are
as follows: Antivirus: Installing reliable antivirus program is must to have for any cyber security and
anti malware software is also essential. They works on detecting and removing viruses
and adware as well as scan through and filter the harmful mails and downloads
potentially (Rosemann, 2019). Use complex password: Every application of communication networks needs accessing
key which are several kinds such as passwords, security questions etc. that should be in
strong form always to make it difficult for hackers to crack them. Choosing a
combination of upper and lower case, symbols, alphanumeric characters, using space
before key passwords are good ideas to actuation hackers off.
 Encryption: When a person use credit cards, bank accounts, social security numbers on a
regular basis then deal with data pertaining requires to have an encryption scheme or
system in place. This will assist in protecting and securing informations on
communication devices into unreadable codes. Even if information does got stolen it
would be unprofitable to hackers as they don't have security key to decrypt the data and
information.
3) Compare and contrast the features and application of communication
providers.
Communication service provider refers to the transfer of information electronically that
comprehend public and private companies in telecom, satellite, internet, cable and managed
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service organizations (Ferguson, 2019). In this report discussed the comparison and contrast of
any two communication service providers which are as follows:
Vodafone: It is a subsidiary company which deals in the telecommunication industry in
United Kingdom. It was founded in 1982 in England, UK and deals in telecommunication
internet service providers.
Everything Everywhere limited: It is a British mobile operator and internet service
provider in telecommunication industry. It was founded in 2010 and headquarter in Hatfield, UK
as a joint venture between France and Deutsche telecom through the merger of their T-mobile
and orange business in UK.
Contrast of Vodafone and EE limited:
1. Latest and effective use of technologies to reduce the traffic issue in their networks are
similar in both organizations.
2. Vodafone and EE ensures that they use security and privacy features to safe the personal
informations and data's of its potential customers and users.
Compare between features and application of Vodafone and EE limited:
Basis Vodafone Everything Everywhere Ltd.
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Features
 It works more efficiently and
profitability as well as deliver
better experience of their
customers.
 The company have administrator
ability to control the traffic and
provide routes through making
effective usage of numerous
world wide networking
software's.
 To data storage for a long time a
company facilitates cloud
storage programmes to safe their
customers personal
informations.
 It considered as a leading
mobile network in UK as it has
amalgamated connection factors
and exercise intelligence
interaction to act sync with its
client base another callers.
 It has gives several features
such as high volume on calls,
lead caller physical
phenomenon etc.
 the company use firewall
protection and anti viruses to
protect and secure their
customers and its informations
from frauds, scams and threats.
Applications
The company make use of appropriate
application for facilitating experts
consultancy, solution design and
ongoing support in communication
networks and supplying effective
services to their users for better
progression. These services includes:
 The company facilitates business
connection to its customers
through conferencing and
collaborating.
 It provides a mix use of
technologies to fulfil the
business requirements and it is
champion in interlinking
between people, cloud, services,
This facilitates the latest technologies
and effective manner of work
performance. This includes:
 It is always a one step ahead
from its rivals as they introduce
first 4GEE and 4G+ application
that are double in speed of
internet.
 It develops application of
calling and texting facility over
Wi-Fi without any requirement
of mobile networks.
 The company use fastest 4G
mobile network services to their
customers in entire United
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application and networking over
the world.
Kingdom.
Smooth functioning is essential for proper communication in every businesses for its
future growth and development (Son, 2019). This will helps in facilitates effective networks
through which an organization able to develop and deliver the appropriate message to its users,
partners as well as staff members. Effective systems helps in providing safe access on
informations as well as using different sites and webs at cheaper rates.
From the above discussion it has been summarised that Vodafone is providing valuable
and effective services to their users as compared to Everything Everywhere limited. This
company operates at international level and it is one of the best provider for better access to its
customers all over the world. It has continuously developed appropriate technologies to
overcome from the high traffic problems over the networks. The company effectively gives
cloud storage facility and keeps their customer data safe for longer duration of period (Eyre and
Ellison, 2019). It also deals in conferencing and collaborating facility which reduce their
travelling cost and time as they provide online platform for meeting and discussion.
CONCLUSION
It has been concluded from the above report that internet becomes essential for the
generation and plays a significant role for businesses as well as society in today's digital world. It
helps in communicating effectively with their customers, employees, colleagues etc. and have an
opportunity to make a wide range of connections across the globe. It also helps in facilitating the
better learning and education programs for develop or increase the knowledge as well as interact
with the different societal groups through social media networking sites. It is also harmless for
the society because this is hacked by hackers and stolen sensitive as well as personal
informations and misuse them for fulfilling their illegal goals and objectives. Threat of using
internet are needs to measures on time by using antivirus, encryption etc. In addition businesses
requires communication service providers to communicate easily with others.
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REFERENCES
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Limited.
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