Detailed Report: Integrated Professional Skills in the Digital Age

This report delves into the multifaceted impact of the internet on businesses and society, exploring both its beneficial and detrimental aspects. It highlights the positive influences, such as business automation and digital marketing, while also addressing negative consequences like the potential for wasted employee time and the rise of online threats. The report further examines the various threats organizations and society face, including phishing, hacking, spam, and malware, along with the security and privacy measures businesses should implement. Finally, the report offers a comparative analysis of Cisco and Oracle's unified communication systems, evaluating their features and business applications to provide a comprehensive overview of the digital landscape.

Integrated Professional Skills
in the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
1. Many Positive and negative use of internet to businesses and society....................................3
2. Internet threats for an organization and society.......................................................................5
3. Compare between CISCO and ORACLE unified communication .........................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital skills means an individual have critical thinking, problem solving, information &
technology and collaboration skills. Professional skills are necessarily required in digital age. It
is very important for the sustainable development of an organization. Professional skills in digital
age also includes behavioural skills for the success in the workforce and education. It has also
contains efficiency in work, managing stress and abilities of self-knowledge. This report will
include the various positive and negative use of internet that will impact the society and
businesses. This report will state that several internet threats faced by businesses & society that
have a various diverse impact on the organization and explained the securities and privacy alert
taken by the organization when internet apps and services are used. That report will also
highlight the unified communication providers in UK and their applications, features and
business uses. This report will highlight the two unified communication providers such as
ORACLE and CISCO.
MAIN BODY
1. Many Positive and negative use of internet to businesses and society
Positive impact of internet on business and
society
Negative impact of internet on business and
society
Positive use of internet-
Internet in the today generation plays a
most important role. Internet is very useful
digital technology to create the social life
easier and convenient. It provides various
opportunities to conduct their work effectively
and also generates many possibilities for
businesses and society to achieve their goal or
objective in very efficient way (Jackson, 2015).
Internet also useful for businesses to connect
with more consumers. Today, there are various
use of internet in organizations such as
marking, purchasing, selling, business
management, advertisement, production,
Internet may also get negative impact on the
production of an organization (Namdev,
Agrawal and Silkari, 2015). Internet can waste
the employee's time in various activities such
as web surfing and loading process.
Operation of business on the internet is very
easy task and that generates various new
competitors in the marketplace. It can give
negative impacts on the offline business and
influences them to expand its business on
internet as well.
Peoples are so much attractive towards the
online courses and degrees. Many students
prefer online courses for the reason of low cost

taxation etc. it is the main source factor in
business innovations and models.
Business Automation- Business automation
plays an effective role many complicated and
huge challenging situations in businesses. It
helps in various ways such as assist in day to
day business tasks and operations and these
activities are easily programmed in business
software. It also helps in to run their company'
operations automatically and prefers robotic
interface in business and also reduced person's
errors in works.
Online business services- For the
development of successful online business,
internet plays a crucial role (Darvin, 2016).
Without this online business is just an
imagination. Internet provides opportunities to
develop online business with e-commerce,
digital marketing, various online business
platforms, web development services and many
others (Oliver, 2015).
Digital marketing- For the improvement in
productions and operations many organizations
adopts business automation, e-commerce,
online collaboration tools and digital
marketing. Internet provides many services to
development of businesses such as business
websites, social media profiles, search engine
for various innovations and many others.
Organization are used digital marketing for
advertise and promote their products in a very
and less time. But it has a negative impact on
the many coaching centres and education
institutes.
Consumer trends are changing from time to
time, and they want modifications in products
and services according to changing period
(Baker, Xiang, and Atkinson, 2017). Internet
plays a major role in influencing the peoples
for new life styles, trends, expectations,
priorities and needs. It can cause huge
expenses in the business.
Internet plays a crucial role in disconnect the
face to face links between peoples. Internet
breaks the human touch and encourages
artificial relationships.
Huge internet uses in the business can cause
many security treats such as Hackers, e-
terrorism and negative viruses. It can also
defect the organization's operations and reduce
the functional activities (Curran,Fenton and
Freedman, 2016).
Internet may enhance various criminal
activities and get impact on entire nation and
its populations.
Internet can influence many people to do
illegal activities such as use and download
others Data and information, illegal use of
copyright content.
Today, people are so much addicted to social
media sites. They like to do online chats and
messaging as compared face to face

low budget.
Social Development- For the sustainable
social development, internet has a very huge
role. It offers many communication platforms
for people and society to present their skills
and knowledge (Lande, Andrushchenko and
Balagura, 2017). With the use of social media,
many social developers create infographics,
articles or blogs for the awareness of society
and develop their knowledge.
Online training for employees- Employees
training and skill development programme is
required to improve business productiveness
and operations in the businesses. Online
training programs can helps the employees to
enhance their skills and abilities in various
business functions.
Working from home facility- Internet
generates many offers for a people to earn
online. With the use of internet person can do
their business from home.
Immediate communication with family and
friends- Internet plays a major role in quick
communication between persons. It helps to
enhance social relationships with entire culture
and society and also improve cultural activities
of a person. Various internet services such as
Skype, chat rooms, instant messaging and
electronic mail.
communications. They spend their lots of
precious time in these type of unnecessary
activities and destroy their professional
activities and future.

2. Internet threats for an organization and society
A digital divide is any uneven distribution in the access to, use of, or impact of Information and
Communication Technologies between any number of distinct groups. These groups may be
defined based on social, geographical, or geopolitical criteria, or otherwise.
Various threats that are generates by internet and diversely affected on many activities
such as damage the business reputation, lost of all the confidential information and data, break
the customer trust on e-commerce, huge financial losses and many others.
Phishing- Phishing is the big risk that are occurs from the internet. It has a very large impact on
an organization. Phishing is the criminal activity that are executed by cyber criminals. It is very
effortless process for a cyber criminal and used for sending misleading or fake messages, emails
or links (Hussain, 2016). It is a process by which even a fake message is also similar as they are
generated by authentic organization.
Hacking- Hacking is process by which a fake person can receive unauthorized access on the
another computer. Criminal does these activities for gaining the confidential informations and
data's of others. Hacker will gathered all the security tools of a company to know organisation's
privacy or security setting for gaining the access of all secure data, documents and important
informations.
Spam- Spam is the large threat by which system receives information from unsuspecting people.
Scam can forced many activities such as threats, scam, fraud and malware in the privacy and
security. This can generate a burden on business to sort all electronic mails. It is the process of
sending unsolicited messages and advertisements on the websites of company, social networking
sites and personal blogs (Varghese, and Jana, 2019). This will diversely affect the computer
operations by junk mails.
Pharming- It is a process by which online fraud is conducted. Even the person entered accurate
URL it will redirect you to a fraud websites. It can generate an image that this site is original and
fraud-fully collect all the sensitive information and may use it for criminal objective.
Malware- It is very common process to damage the computer. Malware includes various threats
such as adware, computer virus, Trojan horses and spyware. Malware is very malicious software
and that can damage or corrupt the technology system. This threat can harm your computer
system, automatically delete all the sensitive data and files. It can also grab the power to control
on other's software and system.

Botnets- Botnets spread lots of malware. This process can also generate various spam emails
attached with virus. This is a process by which person can use your system to destroy or harm
another system.
Password cracking- this is used to enter in someone's system and collect all sensitive
information or personal data. By this process cyber criminal frequently try to crack the
passwords of an organization's security and privacy.
Security and privacy taken by businesses when online services or internet apps are used-
Internet many generates various threats that directly impact the organization and society.
Company and organization have to comply all the security and privacy measures when business
applications and online internet services are used.
Secured passwords- All the organization and person have to firstly notified that the password of
security and privacy should not be very easy and use that passwords which are not predictable.
Company should have to comply the setting password security (Greengard, 2015).
Safety of browser- companies should have to avoid the fake browsers. In the browsing process
marketers could notice you and tracking your all searching activities. Turn-off the third party
cookies is very necessary for removing the advertisers from search browser.
Virus free system- Virus have a power to corrupt your whole system. They can destroy your all
files and data. Anti-virus is must for protecting system from virus. Installation of anti-virus
programmes can helps in avoid the various functional destructions in computer.
Safe search engine- Organizations should have to prefer only safe search engine which doesn't
follow or track your sensitive information and data. Proper search engine can help us to provides
essential information without any barrier. They generate news or information without the
interference of unnecessary advertisements or marketing adds.
Social media post and sharing- Company or society should have to very careful about the
posting or sharing any information regarding your business. The wrong post or share can damage
the organization's goodwill and reputation. It can also influence the trust of a public on business
or organizations. For avoiding all these, lock down or privacy setting in your account is must.
3. Compare between CISCO and ORACLE unified communication
People in the organizations are connected in with many collaboration tools such as desktop
sharing, video and web conferencing, instant messaging, voice calling, many more. Unified

communication helps to integrated these tools and provides a great experience that employees
can work together in a more effective way.
CISCO ORACLE
CISCO unified communications is a IP based
system and use various collaboration tools
such as voice calling, video, mobility products,
data, applications and web conferencing (Li,
Malhotra and Bhimasena, 2019).
ORACLE unified communication provides a
integrated communication, standards based and
collaboration suit for ISP deployments and
organization.
CISCO unified communication serves more
secure and effective communications. It is also
helpful in the transformation of communication
in the same way that we wanted.
It includes instant messaging server, contacts
server, delegated administrator, convergence,
calendar server, indexing, secure access to
voice, screen sharing, messaging server and
search server.
It is a great positioned vendor to provide a
collaborative experience to all their users in a
very frequent way.
It is an extensible platform for collaboration
application and messaging. ORACLE is a great
market leading company in the service
provider industry for its comprehensive
operations, standards compliances and
unparalleled scalability.
CISCO upgraded various featured products
such as Cisco Webex calling, Cisco Webex
teams and unified communication manager.
ORACLE communications products SD-WAN
designed to serves high QoE, enterprise
communications, monetization and
orchestration, network and border control (Silic
and Back., 2016).
It has many solution components such as
infrastructure layer, call control layer,
application layer and endpoints layer.
Oracle UC brings together all the oracle
communication messaging server, contact
server, calendar server, outlook connector etc.
Cisco unified communication system includes
various communications technologies like IP
It includes various features such as rich
collaboration services, extensive security,

telephony, customer contact center, video
telephony, rich- media conferencing and third
party application.
flexibility in access mechanism, platform
extensibility and flexibility, reliability,
scalability and availability.
Cisco has a deployment benefit. Cisco provides
faster and more efficient IP telephony moves,
changes and adds. It ensures the perfect voice
standard across the WAN. It can offer
immediate available voice and secure
communication everywhere.
ORACLE unified communication has various
benefits. It has rich collaboration service that
can help in improve productivity, ensure the
business development and growth and assist in
decision-making.
It has also operational benefits like quick
resolution for issues of voice. Cisco reduced
the 911 costs and helps in removing the
dispatching error in business functions. It has a
good accuracy of changes in voice
configuration.
It has many extensive security services which
helps in business to protect and secure the
information assets, protect user privacy and
also protect from regulatory compliances.
It offers consolidation benefits also such as
Service integration that can helps in
effortlessly solve the network issues in the
organization, Integrated support and services
and scalable wireless service (Presler-Marshall
and Presnall, 2019).
ORACLE also provides adjustable access
mechanisms in the organisation that will
increase customer experience, avoid barriers of
remote access and encourages mobile
workforce.
Cisco unified communication offers a very
flexible communication platform for
workforce. By which they can do their work
effectively.
It provides a business for building a capability
to develop new services in the market. It also
assists the organization to extend, customize
and enhance various solutions with a new skill.
It has a advantage of reliability that can help
organization's critical issues by delivering
effective mission.
This communication provider has a ability to
genreate collaboration which are cost effective
for on-premises or cloud deployments (Li,
Malhotra and Bhimasena, 2017).

CONCLUSION
From the above report, it is concluded that professional skills are essentially required in digital
age. In the digital age various skills are required such as strategies planning, technology skills,
problem solving, digital skills, strategy management, intellectual skills, collaboration,
assessment, critical thinking, work efficiency, adapt opportunities and managing stress. Internet
plays a major role in making persons life more attractive. Internet majorly helps in the success of
a business and its growth. Internet provides a various tool to businesses to connects with their
consumers frequently. Internet generally used in business operations and management, products
or service marketing and their production, effectively purchase and sale of products and all
taxation activities. Without internet, we can't imagine our life because it also helps in the growth
of the nation. By using of internet many business expand their business on online network. Thus,
internet affects the societies, politics, businesses, environment and employment. But internet has
also many disadvantages that can impact on people's life. It can also conclude that Internet
threats may creates many risks in an organization. It can damage a reputation of an organization
and indulged a great loss of confidential information or documents. It may also generate
financial losses and reduce the customer trust on the online businesses. Unified communications
are very useful in any business for effective and clear communication.

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