Age UK Services: Digital Transformation Challenges and Solutions

This report provides a comprehensive analysis of the digital transformation of Age UK services, focusing on the challenges and opportunities presented by the COVID-19 pandemic. It examines the barriers faced by Age UK in providing services to older people, including issues of digital skills, access to technology, and motivation. The report identifies effective digital mediums, such as social media platforms like Facebook, to reach the target audience and suggests that computer drop-in sessions are a suitable local service for digital delivery. Furthermore, the report discusses solutions to address the challenges, including arranging sessions on instant messaging and video call applications, and provides recommendations for Age UK to enhance its digital presence and support the health and wellness of older people. The report draws on statistics and research to support its findings and provides a detailed overview of the current situation and potential strategies for improvement.