Airport Innovation Report: Assessing Strategic & Operational Impacts

This report delves into the realm of airport innovation, specifically addressing the challenges posed by flight cancellations. It explores the implementation of a system aimed at mitigating the impact of cancellations on passengers, thereby offering alternative travel solutions. The report emphasizes the importance of aligning strategic and organizational goals, evaluating digital business applications, and assessing their place within the internal value chain. It also considers the operational and strategic implications of new technologies, highlighting the need for a responsible approach. The innovation discussed considers the benefits for both passengers and airlines, proposing a system to rebook passengers on alternative flights, thus reducing passenger inconvenience and improving the airline's operational efficiency. The report discusses the benefits and the need for such an innovation in the airline industry. It highlights the importance of applying the innovation to solve flight cancellation problems, and the need to make the airline industry better.

Running head: AIRPORT INNOVATION
Airport Innovation
Name of the Student
Name of the University
Author Note

1AIRPORT INNOVATION
Rationale:
Here an innovation has been discussed in the airports regarding instant flight booking
system. This innovation is actually a necessity in the airports as there are several of cases of
flight cancelations due to which the passengers needs to suffer. Whether they got delayed to their
destinations or they need to pay extra for booking some other airline organizations. Due to this
factor the mentioned innovation is extremely required in the airline industry. This are the main
reason that the innovation is happening in the airline sector so that passengers does not need to
suffer due to plane cancellations. There are another behind the implementation of the innovation.
In many of the cases the airlines need to operate their services with lots of seats remaining
empty. Due to this their revenue is quite low. By this innovation they will be able to get the
passengers of whom flights got cancelled. In this way both the passengers and the airline
organizations will be beneficial. These are main reason that the particular choices has been made.
The selection for the innovation has been made due to raising issues of flight
cancellations. In most of the cases it has been that passengers are extremely annoyed due to this
kind of situations and also initiating a full refund does not make any sense in this cases. So, it is
better to arrange some other flights for them at the same cost which at least make sense in this
cases. Depending on this circumstances the innovation has been initiated.
The particular information is regarding flight cancellation issue is very much reliable in
this case as various of survey has been done regarding this issue and in most of the cases it has
been seen that the passengers always wanted some alternative travelling solution instead of
getting a refund.

2AIRPORT INNOVATION
Lastly, one of the biggest reason that this innovation has been considered in this case is
that the innovation is actually possible and it is realistic in nature. Also, both the passengers and
the airlines organizations will be beneficial due to this system. Thus this innovation has been
considered highly in this case.