Digital Technology Analysis of Andrea Hairdressing Salon Report

This report analyzes the impact of digital technology on Andrea Hairdressing Salon. The research aims to analyze the effectiveness of digital technology, focusing on staff training, marketing strategies, and the overall business model. The objectives include evaluating the relationship between marketing and digital technology (social media), and recommending ways to implement long-term technological advancements. The report emphasizes the need for the salon to adapt to digital advancements to maintain competitiveness and customer loyalty. Recommendations include conducting market research and adopting advanced technologies for staff training. References to relevant literature are provided. The report concludes with a call to action for the salon to embrace digital transformation for sustainable growth.

Research Project

Table of Content
• Introduction
• Aim
• Objectives
• Rationale of Research
• Conclusion
• Recommendations
• References

Introduction
Digital technology refers to develop new value in the
business models, internal capabilities and customer
experience that helps in support the core operations. It is a
branch of the engineering or scientific knowledge that deals
with creation and the practical use of digital devices, systems,
methods etc.

Research Aim
The main aim of this research is “To analyse effectiveness
of digital technology on business”. A study on Andrea
Hairdressing Salon.

Research Objectives
• Effectiveness of the staff training on innovative
technologies.
• To evaluate the relationship between Marketing and
digital technology (social media) on Andrea hairdressing
Salon.
• Recommend various ways through which long term effect
of operating technologies can be obtained in Andrea
hairdressing Salon.

Rationale of Research
The main rationale of this research is to get the better
knowledge about the digital technology concept in a better
manner. It helps in better understanding about the use of
digital technology in business. The learner conducts an
investigation for its self-interest.

Conclusion
Since the marketplace is changed over the advancement of
the digital technology, Andrea Hairdressing Salon should
adjust with the changes in dynamic and uncertain
marketplace through improving work force's capability and
competence level. Fails to adjust with the changes in market
would lead the firm in threatening situation in terms of
customer loyalty, compatibility and sustainability in the long
run.

Recommendations
There are some recommendations are mention below:
• It has been recommended that Andrea Hairdressing
Salon should conduct the market research to aware
about the existing competitors, customers demands
etc.
• Andrea Hairdressing Salon should adopt the advanced
technology to provide training to its staff members.

References
Baller, S., Dutta, S. and Lanvin, B., 2016. Global
information technology report 2016. Geneva: Ouranos.
Chaffey, D., 2015. Digital business and e-commerce
management. London: Pearson Education Limited.
Cocchia, A., 2014. Smart and digital city: A systematic
literature review. In Smart city (pp. 13-43). Springer,
Cham.

THANK YOU