University of South Australia: Digital Systems Project Proposal

This project proposal and annotated bibliography, prepared for a Management 4 course at the University of South Australia, explores the use of digital systems for organizational success and growth. The project focuses on McDonald's as a case study, examining how the company leverages digital technologies for competitive advantage, data management, customer service, innovation, and value creation. The proposal outlines the benefits of digital transformation, including adapting to changing consumer behavior and utilizing social media. The annotated bibliography includes scholarly articles that support the project's focus, addressing topics like digital earth, proactive digital forensics, the role of digital libraries, and digital evidence in cloud computing. The bibliography provides a comprehensive overview of the current thinking on digital systems in organizations, supporting the project's insights into the effective management of digital systems in the modern business environment.

Running Head: MANAGEMENT
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Management
Managing Digital Systems
(Student details :)
7/28/2019

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Project Proposal & Related Annotated Bibliography
Project Proposal
This project proposal is related to how modern organizations can use digital systems
for their organizational success and growth. The proposal is going to narrate on how an
organization uses digital systems for their organizational development (Corporate
McDonalds, 2019). To do so, McDonald’s has been chosen for providing details about how
the company uses digital systems in this era.
The chosen company is using digital technologies in the form of digital
transformation for achieving the following organizational outcomes:
Competition: McD is using digital systems to keep up the growth pace in the competitive
world while rethinking the competition. Besides, McD uses digital systems for building
platforms which deliver competitive advantages within current business markets ( Neate,
2015).
For Data Management: big firms like McD are using digital information systems for turning
data effectively into assets which offer better results in real-time. Thus, the company can
further extend by updating their information systems with advanced digital technologies
(Thompson, 2019).
For serving Customers in the best way: currently, McD is using digital systems for harnessing
customer networks so that company can reinvent the path. It is because the company needs to
purchase in line with real-time behaviours of their loyal customers ( Neate, 2015).
To foster Innovation: as we know that rapid experimentation with quick and correct
feedbacks from customers always needs to foster innovation in this digital era. For instance,
food giant like McD is fostering innovation into their products and services with the help of
rapid experimentation while using digital systems.
To create value: McD uses digital transformation techniques for judging change from how
these techniques assist to create the upcoming business in the relevant industry (Thompson,
2019).

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Apart from this, when McD started using modern digital systems for their
organizational success then they recognized a massive change in consumer behaviour. For
example, during 2015, McD started installing kiosks so that their customers can easily as well
as quickly customize their hamburgers. In addition to that, recent undertakings in the context
of managing digital systems were for the 2015 Super Bowl football championship. In this
way, with the help of above-mentioned information, it is clear that how McD uses
contemporary digital systems for their organizational development ( THOMPSON, 2018).
Besides, McD recently used social media for giving away products related to the
commercials. Therefore, digital systems’ effective management allowed McD to have the
capability to respond instantly to their customers’ requests while actively monitoring social
media trends in real-time.
Annotated Bibliography
Craglia, M., De Bie, K., Jackson, D., Pesaresi, M., Remety, G., Wang, C., & van
Genderen, J. (2012). Digital Earth 2020: towards the vision for the next decade.
International Journal of Digital Earth, 5(1), 4-21.
The chosen journal article is containing the outcome of a brainstorming workshop
which was organized from the International Society for Digital Earth (referred to as ISDE).
The paper argues that almost 13 years ago, US vice-president AI Gore presented a vision of
‘Digital Earth’ being a 3-D and multi-resolution representation of our earth. The article
suggests that digital systems can make it possible to visualize, identify as well as make sense
of huge amounts of geo-references info on social and physical environs. From an
organizational perspective, the paper has presented many useful ideas and things predicted in
relation to the world in the year 2020. In this way, it can be said that this paper identifies the
scientific and societal drivers for the development of an organization within different
dimensions. Apart from this, the article highlighted the fact that no sole organization can on
its own develop all the aspects of digital earth or digital systems, thus it is required to grow a
series of collaborations at an international level for turning the digital earth vision outlined
within this paper into realism.
Grobler, C., Louwrens, C., & von Solms, S. (2010). A framework to guide the
implementation of proactive digital forensics in organizations. International
conference on availability, reliability, and security, 677-682.

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This paper highlighted that most of the recent organizations undervalue the demands
for digital evidence and digital systems. It has been narrated that for different organizations,
preparation for digital Forensic (DF) investigations is essential. In addition to that, managing
digital systems help to ensure that whole organizational operating environ is ready for
example for an organizational investigation. In other words, the article has provided a
framework to guide the implementation of proactive digital systems within contemporary
organizations. The main findings of the chosen article suggest that digital systems when
integrated into organizational functions, then they enhance the availability, security, and
reliability of the organizational system. Thus, it has been observed that modern digital
systems are getting utilised by modern organizations for enhancing their market value by
exceeding their customers’ expectations at a large level.
Liu, S., Liao, S., & Guo, J. (2009). Surviving in the digital age by utilizing libraries'
distinctive advantages. The Electronic Library, 27(2), 298-307.
This paper has presented the role of digital technologies with the help of digital
libraries in order to get different organizational advantages. By utilizing digital libraries and
cloud-based organizational information systems, an organization can extend the possibilities
and opportunities for success and growth. The article identifies that surviving in the digital
age will always require real-time adaptation to digital technologies in relation to
organizational functions. Apart from this, the authors have suggested digital systems in terms
of digital libraries and other digital information systems are helping modern organizations for
surviving into this digital age. In addition to that, the article presented the rationale for using
as well as managing the digital systems in this modern era. In a nutshell, digital system
management has become essential for every organization which is working and growing in
this competitive world.
Taylor, M., Haggerty, J., Gresty, D., & Hegarty, R. (2010). Digital evidence in cloud
computing systems. Computer law and security review, 26(3), 304-308.
The chosen article has described and researched well on the topic of using digital
evidence through cloud computing systems. The article has highlighted the significance of
using digital systems for enhancing the overall performance of the employees of an
organization. The authors have suggested that moving to cloud computing systems from
those conventional offline systems demonstrated a successful example of managing digital

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systems in this era. On the other hand, the journal also contained challenges and some
disadvantages of using digital systems within modern organizations. In a nutshell, by
narrating and researching on digital evidence in cloud computing systems, the paper has
evaluated the reasons in favour of using digital systems for creating value for their customers
from the sustainable business viewpoint.
References
Neate, R. (2015). McDonald's: a brief history in 15 facts. Retrieved 12 02, 2018, from
https://www.theguardian.com/business/2015/may/02/mcdonalds-a-brief-history-in-15-
facts
THOMPSON, A. (2018). McDonald’s Organizational Structure Analysis. Retrieved 12 02,
2018, from http://panmore.com/mcdonalds-organizational-structure-analysis
Corporate McDonalds. (2019). Using our scale for good. Retrieved 07 08, 2019, from
https://corporate.mcdonalds.com/corpmcd/scale-for-good/using-our-scale-for-
good.html
Craglia, M., De Bie, K., Jackson, D., Pesaresi, M., Remety, G., Wang, C., & van Genderen, J.
(2012). Digital Earth 2020: towards the vision for the next decade. International
Journal of Digital Earth, 5(1), 4-21.
Grobler, C., Louwrens, C., & von Solms, S. (2010). A framework to guide the
implementation of proactive digital forensics in organisations. International
conference on availability, reliability and security, 677-682.
Liu, S., Liao, S., & Guo, J. (2009). Surviving in the digital age by utilizing libraries'
distinctive advantages. THe Electronic Libarary, 27(2), 298-307.
Taylor, M., Haggerty, J., Gresty, D., & Hegarty, R. (2010). Digital evidence in cloud
computing systems. Computer law and security review, 26(3), 304-308.
Thompson, A. (2019). McDonald’s Organizational Structure & Its Characteristics – An
Analysis. Retrieved 07 08, 2019, from http://panmore.com/mcdonalds-organizational-
structure-analysis

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