Woolworths Group: Digital Applications and Trends Analysis Report

This report examines digital applications and trends, particularly focusing on social media platforms and software integration as key communication tools for businesses like the Woolworths Group. It highlights the importance of social media for brand awareness, customer engagement, and market positioning, while also addressing issues like resource constraints and the need for formal strategies. The report outlines an operational plan with a budget and emphasizes the significance of data storage and retrieval systems, including a RDBMS-like system for organized data management. Furthermore, it explores the benefits of integrating new software and maintaining digital data in line with current trends. The report also discusses the research methodology, ethical considerations, and data storage methods used in the analysis, concluding that effective digital strategies lead to improved business performance and productivity.

Identify digital applications
and trends (Research &
Presentation)

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Digital trends is referred to as technology such as information website, lifestyle, news,
podcasts, consumer electronic products, artificial intelligence, social media networks, influencer
marketing, chatbots, etc. in turn are considered to be as the key factors which in turn largely
influences the current market trend. This study will highlight on identifying digital application
for effective communication. This study will determine the relevant operational plan and also
examine the proposed storage, creation and retrieval of the digital information. The Woolworths
Group is one of the largest Australian retail company which was founded in the year 1924 by
Percy Christmas, Stanley Chatterton, Cecil Scott Waine, George Creed and Ernest Williams.
This company is headquartered in BellaVista, New South Wales, Australia. This company tends
to distribute in various divisions which mainly incudes supermarkets, liquor, general
merchandise, hotels and gambling and finance.
MAIN BODY
Social media platform tends to as one of the most effective communication trend which
in turn helps in sharing idea, career interest, information with the help of virtual network. There
are various set of social media platforms which in turn includes WhatsApp, Pinterest, Snapchat,
Instagram, Google+, Facebook, Twitter, YouTube, Tumblr, LinkedIn, etc. social media
functionality are available at mobile devices, tablets, etc.
Social media platform in turn is considered to be one of the most crucial tool for the
business marketing strategy. These platforms in turn is considered to be very useful for the
business to create awareness about the specific business. It also helps in connecting with more
number of customers by effectively increasing lead.
Social media platform is considered to be an effective technology because this in turn
helps in collaborating various team members such as management, customer, suppliers, investors
and various other internal and external stakeholders within the business. This helps in better
decision making activities across the various department of the organization.
They are considered to be highly interactive platforms because it is very easy to transmit
information from anytime to anywhere on a real time basis.
Social media platforms are in turn considered to be an effective communication
technology because it is easily accessible and in turn is considered to be very useful in assessing
the internet savvy audience of the today's generation.

Social media platforms in turn is considered to be very cost friendly affair in turn has also
opened various possible networks to get connected with the clients or customers without any
intervention of any third party.
Social media platform is an appropriate platform for the Woolworth company to boost up
the brand awareness and creating inbound traffic. This in turn largely increases the productivity
and performance of the company.
Social media platform is useful in increasing the conversion rate and also improve search
engine optimization. This in turn helps in creating a market position in the market better than its
competitors.
It is also considered to be an effective platform as it helps in enhancing the brand loyalty
of the business. This in turn results in better engagement and in turn also helps in higher
customer base for the business because it has no geographical boundaries.
Social media platform helps in increasing sales which in turn eventually leads to higher
profits. The cost free environment will eventually result in creating a global presence.
It is an effective tool to keep up with the current market trends and helps in easily
communicating the information from one person to the another. This in turn aids to strategic
decision making.
Integration of new software within the business like automated software, new advanced
applications like Slack, Zoho Cliq in turn are considered to be an effective platform which in
turn helps in communicating with the team members within the Woolworths company. An
effective communication softy ware within the organization in turn helps in boosting up the
productivity and also helps in keeping all the records. This in turn leads to strategic decision
making and in turn also helps in delivering the project on time by effectively making it easier for
the team to work together.
Integration of new software within the business is considered to be one of the most
effective strategy which in turn helps in systematically organizing the set data. This study in turn
helps in keeping all the data in a synchronized manner. This in turn eventually leads to higher
operational growth and sustainability of the business.
Integration of new software in the Woolworths company helps in effectively leveraging
their current business process and helps in collaborating the work of team. This in turn
eventually helps them to stay ahead of their competitors.

It is considered to be very useful in effectively improving and increasing the functionality
to carry out various business task with higher integrity and efficiency. It is useful in improving
the internal and external needs of the organization in order to carry out better functions.
b. Issues and solutions to it
Social media marketing is not that simple as it looks like. The major issues faced by the
businesses are stated below.
Lack of human and financial information: The most common challenge that businesses face is
not having enough resources. For companies to succeed, it is very essential for companies to
understand the impact the social media has on business. And investing in it will guarantee long
term success. To solve this problem, company should partner with social media influencers.
These influencers can help in promoting business.
No formal strategy: It is very important to plan out a formal social media strategy and most
companies finds it difficult to refine social media efforts. To solve this issue, company should
come up with strategies as every social media platform is different from other which incurs the
need for different strategy. Basically, strategy should include business goals, target audience,
competitors, content, resources etc.
Building followers: This is one of the biggest problem that is faced by the businesses. It is very
challenging to build followers as there are many competitors already using the same thing. To
overcome such issue companies should promotes social pages in person which will help in
attracting followers.
Operational plan
Objectives: To overcome the issues faced by businesses while using social media platforms.
Budgets: 15000 (AUS Dollar)
Policies and procedures: Businesses should comply with relevant policies and procedures while
using social media. It includes establishing security protocols, formulation of crisis management
plan in times of emergency and other relevant laws such as copyright, privacy, confidentiality of
information etc.

c. Storage and retrieval system
A system similar to Relationship Database Management System (RDBMS) will be
created which help in creating, searching and modifying the data stored. It is can be accessed
only by the authorized personnel. This system will be more organized. It will help in collecting
the data on the manner it is required and add value. It also takes care of security and privacy of
data. It will be flexible enough to adapt the changes. Businesses can store the information which
are very important and need to used in future date. A well- organized information retrieval
system that follows all the required laws and regulations helps in increasing the efficiency and
productivity of the business. This electronic information retrieval system reduces the storage
space required and reduces the labour cost associated with manual system. It become easier to
monitor the internal control which helps in deterring fraud, waste as well as helps in ensuring
that business is complying with the information privacy requirements. It will help in dealing with
large amount of data and take advantage of more efficient techniques. It has many features such
as tools for backup, fail over, restoring data. It also identifies relationships inherent in the
datasets.
Reflections
a) The operational plans & policies of company will be effective as they have been planned
analysing the structures of business. The policies adopted by the business relating to the
digitalisation are for achieving the goals and objectives of business. Company plans to have a
solution that solves the problems related to the digitalisation of business. Wools-worth will
analyse that the regulations are complied by the business. The digital technologies will help it to
have effective communication techniques. Company will be procuring new intellectual property
that have good knowledge about the concepts of digital technology. Social medial platform will
be providing the base where company can promote its products. A company will be requiring to
ensure that the social platforms are utilized effectively. Company is required will be promoting
its business using the platforms like Facebook, Instagram and twitter. They will be monitored
closely by business to ensure that all the recent trends and updates are given to customer. This
will be building effective communication channel between consumers and the company. For
responding the grievances of customers company will be hiring new employees. All the social
media platforms will be used for promoting the products.

b) The sources used for the research analysts are reliable. Books published by authorised authors
are taken by the management. Books are related to the digitalisation and information is taken
specifically related to the social media platform. The journals are also used for having the recent
updates in the sector. All the journals used are of professors of recognised professional
institutes. The resources are used ethically and information have not been copied from other
research.
c) To store the research data analysts can use various sources. The research project can be stored
in word document. It can also be stored in power point presentation. Storing data in both formats
will prevent loss of data. For further security research project will be stored on the online drive.
Researcher will be keeping both soft copy and hard copy of the research data. The research
project will be saved in pen drive and hard copy will be saved at research office. Saving data
mainly at the drive and research folder in computer of researcher.
d) For keeping the data in line with the digital trends researcher will be studying the recent trends
ongoing with the digital trends. Strategies will enable the company to keep the data updated.
Researcher will be continuously updating the research data so that it is applied in workplace
considering all the recent updates in the application software. This will help to ensure that the
company is reaching its effectiveness.
Time-frame of the digitalisations
Activity 2 days 5. days 3 days 2 days 2 days 3 days 3 days 8 days 7 days 2
days
Identify
research topic
Review of
Literature
Drafting
Methodologies
Complete
Proposal
Designing

questionnaire
Collection of
data
Analyzing data
and
interpretation
Discussion and
Conclusion
Submission
CONCLUSION
From the above carried out study it has been concluded that, collaborating activities and
enhancing communication of the team members within the organization with the use of social
media platforms and integration of advanced software into the system in turn eventually leads to
better performance and productivity for the business. This study also refers to the relevant
operational plan and proposed application plan in turn is useful in creating, storing and retrieving
the digital information. Furthermore, this study will also reflect on the process undertaken in
order to effectively determine the digital information needs.

REFERENCES
Books and Journals
Dotsika, F. and Watkins, A., 2017, November. Identifying trends and flows in Communication
and Information Processing by means of keyword network analysis. In Proceedings of the
3rd International Conference on Communication and Information Processing (pp. 287-
291).
Dotsika, F. and Watkins, A., 2017. Identifying potentially disruptive trends by means of
keyword network analysis. Technological Forecasting and Social Change.119. pp.114-
127.
Kamble, S.S., Gunasekaran, A. and Gawankar, S.A., 2018. Sustainable Industry 4.0 framework:
A systematic literature review identifying the current trends and future
perspectives. Process Safety and Environmental Protection.117. pp.408-425.
Kim, H and et.al., 2019. Application of social big data to identify trends of school bullying forms
in South Korea. International journal of environmental research and public
health.16(14).p.2596.
Oliveri, G. and et.al., 2017. Compressive Sensing as Applied to Inverse Problems for Imaging:
Theory, applications, current trends, and open challenges. IEEE Antennas and Propagation
Magazine.59(5).pp.34-46.
Sayre III, P.B., Blackburn, J.A., Dorner, C.S. and Ong, T.A., Amazon Technologies Inc,
2017. Identifying data from keyword searches of color palettes and keyword trends. U.S.
Patent 9,792,303.
Sungkorn, R., Toelke, J., Yaoming, M.U., Carl, S.I.S.K., Grader, A. and Bhakta, S., Halliburton
Energy Services Inc, 2019. Digital rock physics-based trend determination and usage for
upscaling. U.S. Patent 10,223,782.
Online
Importance and Benefits of Social Media in Today’s World. 2020. [Online]. Available
through:<https://inspirationfeed.com/importance-and-benefits-of-social-media-in-todays-world/>