MBA Report: Digital Technology Impact on Norma's Online Booking

This report assesses the impact of digital technology on Norma's online booking services, specifically focusing on hotel rooms, party spaces, and food services. It explores the concept of digital technology in booking services, identifies various digital practices used in the industry, analyzes the association between digital technology and business performance within Norma, and recommends effective digital strategies. The research employs both primary and secondary data, using methodologies to evaluate the effectiveness of digital tools in marketing and overall business activities. The findings highlight the benefits of digital applications in attracting customers, improving business efficiency, and identifying new market opportunities. The report also addresses challenges associated with digital technology implementation and suggests strategies for successful adoption, emphasizing the importance of training and adaptation to market trends. Ultimately, the study aims to provide insights for Norma and other organizations on leveraging digital technology to enhance their online booking services and overall business performance.

Topic: Masters of Business
Administration

TABLE OF CONTENTS
Topic: To assess the impact of digital website booking service industry - A study on Norma.......4
The business idea: .......................................................................................................................4
The Business Idea explained........................................................................................................5
Aim..............................................................................................................................................6
Objective......................................................................................................................................6
Research question........................................................................................................................7
Rational........................................................................................................................................7
Primary and secondary research: ................................................................................................7
The Business Model.....................................................................................................................8
The business plan.........................................................................................................................9
LITERATURE REVIEW..............................................................................................................11
Theme1: Evaluate the concept of digital technology on booking services................................11
Theme2: Analyse various practices of digital technology undertaken by website booking
industry......................................................................................................................................14
Theme 3: Evaluate association between digital technology in business performance in context
of website online booking industry Norma................................................................................17
Theme 4: Recommended effectual digital technological strategies in Norma for better business
performance...............................................................................................................................20
RESEARCH METHODOLOGY...................................................................................................20
Research type.............................................................................................................................20
Research approaches..................................................................................................................21
Research philosophy..................................................................................................................21
Data collection...........................................................................................................................22
Data analysis..............................................................................................................................23
Research design.........................................................................................................................24
Ethical consideration..................................................................................................................25
Limitation...................................................................................................................................25
DATA/ RESULT ANALYSIS......................................................................................................26
Impacts of digital technology on booking services....................................................................26

Reasons of using technology in booking industry.....................................................................27
Challenges of digital technology in booking industry and associate the issues with digital
technology..................................................................................................................................29
Effective practices associated with digital technology undertaken by website booking industry
....................................................................................................................................................30
Key factors affecting successful expansion of digital technology.............................................32
Effectiveness of digital technology in improving business performance..................................33
Major elements of digital technology which useful for booking industry growth....................33
Key factors that can make successful application of digital technology in booking industry...34
DISCUSSION, CONCLUSION, RECOMMENDATION............................................................35
Discussion..................................................................................................................................35
Conclusion.................................................................................................................................36
Recommendation.......................................................................................................................37
REFERENCES..............................................................................................................................39

Topic: To assess the impact of digital website booking service industry - A
study on Norma
The business idea:
Norma organization is all above established in Malta. This organization management
decide to develop new business set-up which is all above online booking services from website
booking hotel room, party space, and food services booking industry so survives in the
competitive market they do have to consider it that they apply and develop new technology for
development of effectiveness in organization. Industry can develop more efficiency in different
sections of business. On the basis of evaluation of market activities its essential to engage and
manage digital marketing concept because Digital technology is all above study of develop
effectiveness in organization overall activities with application of new digital practices and
its useful for provide multiple benefits. Business can easily identify external functions with
the proper utilization of digital tools and it mainly useful for marketing activity so this study
gives idea and information that different digital tools promotes business product and services
with effective manner or not. Analysis and identification of various practices of digital
technology makes business activities more powerful (Schlagwein, Vaidya and Myers, 2021).
This study gives essential aspects about when business engage digital tools for
improvement in individual department provide huge benefits. Researcher uses different
research methodologies which provide idea about business has required to engage new things
in organization and new digital applications has power to expand growth opportunities in
business or not. This study has based on analyse and identification of digital technology is
one of the most essential aspect for marketing activity because it promotes product and
services in market with very effective manner, so other organization will also develop
knowledge from this study, and they gain their knowledge that it will beneficial term for
generate knowledge about their product and survives into competitive market.
This study will provide information about benefits and effective uses of digital
application because its useful; for marketing concept ad it highly influences people attraction
on the basis of recent market trend every organization has to follow and applies this activity

in their business because it gives new opportunities and provide idea about how other
organization uses digital technology for improvement in their marketing activity.
The Business Idea explained
Norma mainly considers providing their services which hotel and event booking
services. This company management and owner decide that they provide services of
individual can easily book their holiday enjoy, party, food services throughout online
booking from website communication which have great idea for booking. But they don't use
technological advancement in their services of this company has to consider engagement of
digitalization because its most essential to survives in competitive market, because multiple
digital industries provide their services with proper utilization of digital application which
influence people attraction. These applications take very less time and achieve people
attraction in very less time.
Digital technology application is one of the great concept because it helps to promote
overall business effectiveness and it promotes business product and services with effective
manner so organization can easily achieve their target and goal and engage new opportunities
as well. Consideration of digital technology is useful when marketing department effectively
consider and engage this activity (Qian and et.al., 2021). This idea will improve audience
attraction and it raises business effectiveness as well so application of various digital tools is
impressive approach which makes more efficiency in marketers activities.
Also, organization has responsibility that when they engage new idea in business for
improvement in services they do have to develop training sessions for it, like when they
engage digital technology software they do have to engage experts advices which have great
knowledge and information about digital marketing application. Application of this software
company easily identify other business activities which is useful for Norma organization
because they provide services in fashion products.
Digital technology includes social media activities, applications, email, websites and
many more so if company applies these tools in their marketing activity and provide perfect
training of digital tools application it will provide benefits for long term as well as company
easily identify that their product and services people like or not. Different digital application

develop idea about new changes which means other organization social media application
customer comment and reviews on website booking services and their overall services is
higher and other company product why people like so much and which activities
development is most essential to services in the competitive market ( Pentland, Vaast and
Wolf, 2021).
Norma company has to influence and generates various things to achieve success
when they use social media application where they properly develop advertisement, with
effective content which definitely reach people attraction. This study will provide ideas and
information that how organization can raise their business performance with new idea, and
application of digital technologies mainly useful for market effectiveness improvement.
Identification and collection of market data about technological tools makes effectiveness in
business activities.
This study clearly provides information and idea about how organization can reach
success with utilization and development of digital technological tools and it provides idea
about organization new opportunists and provide idea about business has potential to build
their product and services with great manner. Researcher analyse and evaluate data with uses
of research methodologies which gives idea and information that organization reach success
with it and data analysis activity highly improves quality of business and research gives one-
to-one information about technology tools improves quality of efficiency in marketing
activity and marketer achieve audience attractions.
Aim
The aim behind initiating current study is to evaluate the impacts of digital technology on
website online party, hotel booking on Norma
Objective
 To develop understanding about the concept of digital technology on booking services
 To identified various practices of digital technology undertaken by website booking
industry
 To analyse association between digital technology in business performance in context
of Norma.
 To recommended effectual digital technological strategies in Norma for better
business performance.

Research question
 What is the concept of digital technology on booking services?
 What are major practices of digital technology consider by companies for booking
service sector performance improvement?
 How organization can consider involvement of digital technology in business
performance context website online booking industry?
 What are the challenges affects engagement of digital technology in organization?
Rational
This topic is useful for identification of digital technology can useful for organization
effectiveness development. This report is helpful for students they can identify overall
concept of digitalization tool application develop new opportunities in organization and also
useful for other organization performance improvement. Also, its beneficial for identification
of different tools which makes better understanding for website holiday and party booking
sectors those also consider adding and involve new digital technological for their growth and
expansion of new opportunities (Lanzolla, Pesce and Tucci, 2021). This study has many
advantages for current market trend activities and its most useful when organization engages
this technique for improvement in business multiple activities. The major reason of this study
is to evaluate effectiveness in business activity within the utilization and development of
digital application because this software makes effectiveness in business activities.
Researcher develop research and collect data for identification of customer and audience
review that digital application is essential for new opportunities.
Primary and secondary research:
Major scope of development of digital technology is to generate effectiveness in
business activities and application of different strategies and practices of new digital
technology influence performance of overall website with effective manner. This study will
very useful define each and every segment when organization consider involving digital
technological tools for overall business activities' improvement (Akbari and Pratomo, 2021).
Utilization of new technology is one of the most essential concept and its very clear that its
provide multiple benefits for website and highly improve quality of performance. It mainly
useful for generate customer attraction with effective manner. Researcher evaluate and
identify with the utilization of research methodologies for collection of data about digital

concept it improves attraction of people towards with business product and services or not.
This study provide information from application of primary and secondary research about
that different authors opinions about digital technology that they do have potential to raise
business growth and these different tools like email, websites, Facebook, and multiple
applications provide new opportunities to business and fashion retail industry achieve
success. Primary research is easier to evaluate and it takes less time for identification of
market and secondary research mainly refers to develop secondary research which is
complex and it not provide recent data. This report will give information about various
aspect of organization which has potential to identify multiple approach and collect data with
analyse by researcher. So it will give multiple idea and approaches engagement of digital
marketing tools major impressiveness in organization. This report will give proper
information that if organization develop digital technology they can highly improves profits.
The Business Model
It develops better understanding and knowledge of technological tools which provides
multiple benefits of organization. It provides information about multiple practices of digital
technology highly improved business quality and it expands new growth opportunities. And
it defines application of digitalization develop better performance of industry employee as
well, and they manage their work more efficiently (Kilichev, 2021). It helps to generate idea
about digital technology influence customer attraction and other audience attraction with
goods and services so its useful concept. New application of marketing activities provides
benefits of Norma website so its essential that this company consider engaging digitalization.
Importance of this study is clearly defined that utilization of digital marketing tools influence
business effectiveness and it provides idea to applies new things and diversify in product
production activity.
Business Model Canvas
Key Partners Key Activities Value
Propositions
Customer
Relationships
Customer
Segments
 Website
booking
 Inventory
control activities
 Diverse
product
 Customer
service
 Variation
depends in

online
 Digital
analytical
providers
distribution
management
 Customers
service
range
 High
quality
 Cost
effectivene
ss
 Demo
offering
price on the
basis o
market
requirement
Cost
sensitive
people like
household,
etc
Key Resources Channels
 Brand
 financial
resources
 Management of
funds
 Online
website
Social media
 Digital
marketing
tools
Cost Structure
Supply chain
Human resource
Revenue Streams
Booking industry
Services from online
The business plan
Sales/Revenue budget:
Month 1 2 3 4 5
Unit selling price ($) 120 120 120 120 120
Unit sales 0 10 20 30 40
Revenue ($) 0 1,200 2,400 3,600 4,800
Cost budget:
Variable costs:
Cost of sales (30% margin) 0 1,540 3,080 4,620 6,160
Contribution / Gross Profit 0 660 1,320 1,980 2,640
Sales/Revenue budget:
Unit selling price ($) 220 220 220 220 220
Unit sales 0 10 20 30 40
Revenue ($) 0 2,200 4,400 6,600 8,800

Cost budget:
Variable costs:
Cost of sales (30% margin) 0 1,540 3,080 4,620 6,160
Contribution / Gross Profit 0 660 1,320 1,980 2,640
Sales/Revenue budget:
Unit selling price ($) 220 220 220 220 220
Unit sales 0 10 20 30 40
Revenue ($) 0 2,200 4,400 6,600 8,800
Cost budget:
Variable costs:
Cost of sales (30% margin) 0 1,540 3,080 4,620 6,160
Contribution / Gross Profit 0 660 1,320 1,980 2,640
Total Contribution 0 1,980 3,960 5,940 7,920
Fixed costs:
Initial start-up costs 5,000 2,000
Salaries 1,000 1,000 1,000 1,000 1,000
Premises 2,000 2,000 2,000 2,000 2,000
Marketing 3,000 2,000 1,000 1,000 1,000
Total fixed costs 11,000 7,000 4,000 4,000 4,000
Budgeted Net Profit: -11,000 -5,020 -40 1,940 3,920
Purchases budget (units):
Opening stock 0 15 30 45 60
+ Purchases 15 25 35 45 55
- Sales 0 10 20 30 40
= Closing stock 15 30 45 60 75
Cost of purchases (@30% margin) 2,310 3,850 5,390 6,930 8,470
Cash flow budget:
Inflows:
From customers 0 0 2,200 4,400 6,600
Outflows:
Initial start-up costs 5,000 2,000
Salaries 1,000 1,000 1,000 1,000 1,000
Premises 6000 6000
Marketing 0 3,000 2,000 1,000 1,000
Payment for purchases 0 2,310 3,850 5,390 6,930
Total outflows 12,000 8,310 6,850 13,390 8,930

Net cash flow -12,000 -8,310 -4,650 -8,990 -2,330
Opening balance 0 -12,000 -20,310 -24,960 -33,950
Closing balance -12,000 -20,310 -24,960 -33,950 -36,280
LITERATURE REVIEW
Theme1: Evaluate the concept of digital technology on booking services
Hannemann and et.al., (2021) established that digital technology play effective role in
product information development, collection of data about other industry, other product
performance and their demand evaluation, which new things require to add on into existing
performance improvement and many more factors will be evaluate by application of digital
technology. It useful for promote booking activity, almost people uses digital technology
applications in current market trend because its easier process to provide information. Major
benefit of this term is to require proper knowledge and idea about proper utilization of digital
technology. This term is also useful for information development about products and services
which company mainly decide to provide into market. Recently various booking industries
consider for promoting their activities, they provide information about overall activities which
improve performance of organization so digital marketing is one of the most impressive term to
resolve problems which increases the performance of business. Digital technology on booking
services refers to includes activities which has various approaches to resolve problems and it
increases value of business, individual can easily book their services throughout website
application because its easier to provide overall information about which services they provide
and distribute.
As per the view of Bakır and Atalık, (2021) digital technological tools provide new ideas
and information about how to improve business services and their activities. Digital tools
influence performance of other business activities which has no power to apply innovative
technology and they do have to experience and knowledge about this term. They develop major
focuses on that other business influence their activities but the major thing is they not provide
their services with effective manner. So its essential that for survives in the recent market trend
they do have responsibility to follow and applies in their business activities which has power to
resolve problems and find best solutions for business efficiency improvement and selling their

services with great manner. Booking services mainly includes hotel booking, room services
booking, holiday packages, party packages, event booking and many more. People without
wasting their time they can easily book their services thorough utilization of website applications
for from phone clear services which is easier but its not beneficial and its challenging for some
firms which has no idea about how to effectively use technological advancement for product
promotional aspects.
According to Järveläinen, Sell and Walden, (2021) technological tools application is
essential for organization if it has small and if it has large size for industry so knowledge about
this term its most essential term that they engage people and promoting their activities with uses
of these multiple application which provide benefits in business. Online booking mainly includes
multiple approaches which has potential to provide best services throughout the customer
attraction development. After engagement and applications development for online booking
people can easily book their requirement and they provide information with very easier manner.
So most individual organization who provide website services for party, event , hotel room,
restaurant and many more aspects they do have to consider and applies this approaches for
making and creating higher efficiency in promotional and selling activity. Website development
refers to includes activities which has power to develop higher effectiveness in business but its
important term that website makes provide all their detail with specific and clear manner so
individual can easily understanding which facilities they provide.
As per the view of Lim and et.al., (2021) many people has no idea about how to develop
booking from website and how to communicate with business manger which provide services
and develop booking. Digital technology mostly utilize for booking services and product
promotional aspects because its easier to connect audience and provide them idea about goods.
Norma industry provides party booking, event, hotel booking and many more from utilization
and application of website and it has responsibility to provide information to people about which
facilities they provide with specific amount. So individual has when interest to develop booking
they can easily book their services with easier manner. Also, website maker has major
responsibility that they add on company website with full description, aim, object, services,
products, facilities, reviews, sales growth, profit, expense, charity and many more if they do and
give from their business revenues.