MKTG 3554 Final Project: Comprehensive Digital Branding Plan for ACC

This project presents a detailed digital branding plan for Athletes' Collection Club (ACC), a sports apparel company. The plan includes an executive summary, company introduction, and a thorough exploration of branding elements such as brand aspiration, value proposition, and brand promise. It defines the target audience, providing insights into their demographics and psychographics. The content strategy covers website development, social media marketing, and marketing goals, while online advertising strategies are also outlined. The project also includes a section on measurement to assess the effectiveness of the branding efforts. ACC aims to differentiate its products and services, expand its market share, and potentially go global. The plan emphasizes the importance of innovation, sustainability, and customer satisfaction to achieve these goals in a competitive market. The plan also details the font family and color palette for the brand.