Report: Analysing the Impact of Digitalisation on 3Com Business

This report examines the impact of digitalisation on 3Com, a small-sized venture offering computer network-based goods and services. The report is structured into four tasks, beginning with an introduction to 3Com and the significance of digitalization in business growth. Task 1 focuses on the project's aim and objectives, project management plan, and work breakdown structure. Task 2 delves into small-scale research using both quantitative and qualitative methodologies to gather data on customer needs and demands. Task 3 analyzes the research findings using appropriate tools and techniques, providing recommendations for the project. Task 4 includes a self-reflection on the learning experience. The report emphasizes the importance of digitalization for 3Com to remain competitive, improve its brand image, and increase profitability. The project management plan covers cost control, quality control, risk management, communication, and resource allocation. The research methodologies aim to gather comprehensive data to understand customer behavior and preferences. The report concludes with a summary of the findings and recommendations for 3Com to leverage digital technologies for growth and innovation.

MANAGING SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Project aim and objectives................................................................................................3
P 2. Project management plan................................................................................................4
P 3. Work break down structure.............................................................................................6
TASK 2............................................................................................................................................8
P 4 Small scale research by using quantitative and qualitative research methodologies.......8
TASK 3..........................................................................................................................................10
P 5. Analysation of research and data using appropriate tools and techniques....................10
P 6. Recommendation for the project...................................................................................13
TASK 4..........................................................................................................................................14
P 7. Self reflection................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Digitalisation is playing an eminent role in all companies aDigitalisation is playing an
eminent role in all companies as it helps in increasing the productivity in very less time period
with minimum capital. This is the reason of growth of small and medium sized businesses. The
present report is based on 3Com that is offering computer network based goods and services to
their clients (Awais Ahmad Tipu and Manzoor Arain, 2011). It is a small sized venture which
was developed in the year 1979. They are well known for their electronic goods such as wireless
access points, IP voice system, routers and controllers, network interface controller, etc. This
project is segmented in different parts where aim and objectives of research is described so that
3Com can make changes in their present business and attain predetermined goals. Various
modern technologies such as cloud computing, digital communication, artificial intelligence, etc.
can be utilised in this corporation.
TASK 1
P1. Project aim and objectives
Competition has been rising day by day and everyone wants to secure a strong position in
the present market so that they will improve their brand image and earn high amount of
profitability. 3Com also desires to be at the first position and increase rate of their sales in
comparison to challengers (Basu, 2014). In order to make this possible, they have to make some
changes in their current business activities like advertisement, manufacturing, human resource
management, marketing, accounting, etc.
Topic: “Impact of digitalisation in business growth and innovation”
Background of the study:
Present report is being prepared by considering the digital advancement and its impact on
small business's growth. It has been observed that science and technology was not very much
developed in the past few years. This is the reason that ventures were not able to produce good
quality goods and services. In addition to this, they were also facing various issues in achieving
their aim and objectives. But as time has been passing, technologies are also changing. 3Com
should introduce modernised techniques in their business operations. They can take the use of
technologies like Artificial Intelligence and Big Data Analytics in order to design innovation
based products. By doing this, they can attract a large number of customers towards their
company and earn more income. On the other hand, technology is used to make better and

effective mode of communication, they can use social media applications in their firm like
Facebook, Twitter, Watt's app, YouTube, Gmail, etc. These apps are very cheap and can be
easily handled. Apart from this, they can also make their human resource department digitalised
and recruit employees easily by taking their online interviews (Geraldi and Lechter, 2012). This
saves a lot of time and cost of travelling. Thus, it can be said that digital technologies are giving
a positive impact on small business and supports it in brining more development.
Aim: “The impact of digital technology on growth and innovation of small businesses” – a case
study on 3Com.
Although the think which has to be included in this as to understand the question of
research as to know that whether the collection of information and data has been done in right
format or not which will help in making a effective decision in business. Question which is asked
by company with themselves are as follows:
 It is required to know that whether technology is helping the company in bringing
innovation and creativity.
 The most thing which is required to know is that whether the technology is being fruitful
for the 3com or not ?
There are certain objectives which is formulated by the researcher that are :
 To determine the impact of digital technology on the working of 3Com.
 To identify whether modern techniques helps in increasing the turn over of given
company.
 To recognise the assistance of contemporary tools and techniques in improving the level
of quality of deliverables that is being manufactured by 3Com.
P 2. Project management plan
Project management plan simply refers to strategy formulation of designing a project
where different activities associated with this are listed out and explained so that workers will get
clear understanding about their jobs (Harish, and Kumar, 2014). Some of the activities that are
going to be executed are discussed as below:
 Project scope: The scope of this project is very good as this helps in determining the
importance of digital technology in small business and shows how this contributes in

their growth. This also assist organisation in increasing their productivity and turnover as
well.
 Cost control: This is the method of reducing extra cost in order to save money which are
wasting without any reason and use the same in other operations. Venture is recruiting
workers by taking their face to face interviews and are travelling various colleges and
universities for the same purpose. This is increasing the investment of 3Com and large
sum of money is wasting in doing. So, company can use online mode of hiring and taking
their interviews by doing video conferencing. They can also organise online examination
so that there would no need of travelling here and there. By this way, huge amount of
money will get saved. Apart from this, firm is doing paper work and due to this, more
revenue is getting invested in purchasing papers only. Lots of errors also occur because
of physical working. Hence, corporation can take use of modern software such as Ms –
Excel, Spreadsheet, etc (Hwang and Ng, 2013). in their computers where calculation gets
automatically performed by feeding some formulas only by employees. By this way, they
can improve the quality of accounting and sales.
Quality Control: This method is for improving the quality in products and services so that
negative feedbacks can be minimised that come from side of clients. For doing this, 3Com
should use modernised machineries which help in manufacturing better quality of products in
less time and also takes minimum quantity of raw materials. While handing such equipment,
workers need to maintain safety so that they can remain safe and secured. On the other hand,
employees should communicate with each other before coming to any conclusion so that quality
can be maintained in goods or services. They need to connect with their customers by taking use
of social media so that they can get feedbacks of them in context with their qualities. For doing
these all activities, firm need to invest around 500$ so that good quality can be maintained in
their products.
 Risk management : This is also an essential section where by risk factors can be removed
that may emerges at the time of manufacturing goods. For this, they can utilise digitised
technologies and find out all risky factors effectively in less time period and eliminate
those as soon as possible. Researcher should complete this project in less days as more
time would take additional charges.

 Communication : In order to conduct marketing researches, 3Com should built a team
wherein members present in this are allowed to invest local areas so that they can
determine requirements and demands of citizens and make their products in accordance
to that. For this workers need to take use of external mode of communication for doing
researches and at the same time they can utilise internal modes as well for resolving the
issues that may rise in team members. This method would take around 300$.
 Time : This method is all about control and management of time so that all the activities
can be accomplished within correct time. There are several activities like deciding about
aims and objectives, designing of cost controlling schemes, conduction of primary and
secondary research, making management plan , etc. All of these operations have to be
completed in effective manner so that no conflicts will arise in future (Verzuh, 2015.).
For controlling and managing these activities, researcher should draw Gantt chart and
critical path so that they can decide which task would be completed in how much time
and perform task as per that.
 Resources : Various resources are required by 3Com such as human resource (that is
worker), financial resource( that is money), technological resources (that is
machineries ), etc. so that all the tasks can be accomplished in effect-able way and targets
can be attained.
P 3. Work break down structure
Work break down structure can be simply used to divide the work load of employees into
various departments of the organisation. This process is basically used to reduce work burden
over the employees and manage them effectively. After this process organisation is easily
understand their employees skills and ability. For this manager of the organisation is deal with
various segments to manage each and every activity in a proper way. Basically it is formed by
the senior manager of the association to classify various job roles into different departments.
Along with this, it is used to take a liable step for managing elements and terms of size that ill
includes all the necessary steps for attaining goal. In others hand , work break down structure
provides a framework for enhancement of entire planning and control of a agreement between
the organisation and employees.
Gantt chart is used as a effective bar which is represent a report from the beginning point
to the finishing time. This is used to analyse various task and work according to their time limit.

In this process small task are situated a the beginning point and long task are situated at the at the
last point.

TASK 2
P 4 Small scale research by using quantitative and qualitative research methodologies
3COM is as small scale organisation which needs to create innovative idea through
digitalisation. This is a research technique which will be useful for the organisation to get a brief
knowledge about their customers need and their demand. After this research they can easily
provide them effective products and services as well as higher satisfaction easily. This process
helps to reduce manufacturing cost as well as time factor and help to maximise productivity and
profitability. For this process they use different type methods to collect various data of their
customers -
Qualitative research – According to this technique organisation can easily collect
various information of their customers from qualitative form theses can be in symbol, name,
number and code etc.. in this process organisation can collect various data through interviews,
survey, perception and so on. This is a standout amongst the best research strategies which profit
in investigating the conduct and state of mind of subject on which the examination is being
directed. This research is very easy by the nature and its data is in effective which can be carried
by each and every one. This type of researches can be conduct by the anybody who is the
employee of the organisation.
Quantitative research – Theses type of research is based on numbers, tools and
evidences which is gather in the numerical form. Theses type of research is gather to understand
by every employee that why organisation is arrange finance division for this particular research.
The data of this research are hard to carry in each and every place. For these type research
organisation is used many more effective equipments that need to be digital and technical which
can easily store these information. This is not a easy technique that's why organisations do not
prefer them but they use to provide effective data easily. Hence it is a process in which
evidences is measured in a number form and consider while making plans or policies.
Primary research - it is designed to meet specific needs or requirements. In this involves
gathering data that has not been collected before. It conduct for getting informations which are
related to research topic and it can be gathered through surveys, questionnaires, interviews and
observations.
Secondary research - in this involves gathering data or informations which has been
gathered by others and used for getting some informations. These informations support in

collecting existing data that has already been produced and must be relevant with particular
research topic. In this includes internet, magazine, newspaper, books, journals etc.
Sampling: This research means collecting feedbacks and recommendation from the
customers or the large pool which help company to improve their services in proper manner. It is
required concept for the companies
A survey was done on the 30 people to know that whether the technology is helped firm to
transformed or not. The company 3com work effectively with the technology as it is required to
know the what customer think about company. As survey was done with questionnaire and
received a good throwback from customers.
Questionnaire
Name:
Contact no:
Email Id:
Address:
1.) Is 3com using technology in proper manner ?
a.) Yes
b.) No
2.) Technology is helping firm to expand their business in right format or not ?
a.) Yes, they are
b.) No, they are not
c.) may be
3.) Technology is helping in bringing investment criteria in organisation ?
a.) Yes
b.) No
4.) The company 3com will use technology for the longer period ?
a.) Yes
b.) No
5.) Digital technology is having which affect on company ?

a.) Positive
b.) Negative
6.) Which technology is suitable for the 3com in current scenario ?
a.) Traditional
b.) Modern
7.) Any improvement is required in service or company scenario ?
…......................................................................................................................................................
..................................
TASK 3
P 5. Analysation of research and data using appropriate tools and techniques
Various tools and techniques are there which help the company to analyse the research
made in market is proper or not, for such the various appropriate tool as:
Theme 1: Technology is used in proper manner or not ?
Is 3com using technology in proper manner ? Observation
Yes 25
No 5
Interpretation: It was required to know for the 3com that whether they are using the technology
in right manner or not and with such it has come out that 25 out of 3Which technology is suitable
Yes No
0
5
10
15
20
25
30
25
5
Column B

for the 3com in current scenario ?0 said that yes company is using the technology in better
manner and it is giving them the better result as well. 5 out of 30 said that company 3com is not
using the technology in proper manner as they have to use such in great way so that they can
become the leading network provider in UK.
Theme 2: technology is helping firm in right or not
Technology is helping firm to expand their
business in right format or not ?
observation
Yes, they are 22
No, they are not 6
May be 2
Interpretation: It was required to see that whether company is expanding their business or not
from survey it has come out that 22 out of 30 says technology is helping them in great manner. 6
out of 30 says no technology does not and 2 out of 30 people says may be technology helping to
expand.
Theme 3: Is technology helping in investment ?
Technology is helping in bringing investment
criteria in organisation ?
observation
Yes 25
No 5
Yes, they are
No, they are not
May be
0
5
10
15
20
25 22
6
2
Column B

Interpretation: Does technology helping in investment criteria for such outcome is 25 out of 30
said yes it is helping and 5 out of 30 said that non technology is not bringing any investment
structure criteria in company
Theme 4: Technology is for longer period ?
The company 3com will use technology for the
longer period ?
Observation
Yes 25
No 5
Interpretation: It was required to know that is it for longer period or not. 25 out of 30 said that
company going to use for longer period and 5 out of 30 said no they are not going to use for
longer.
Theme 5 : Which affect company is having ?
Digital technology is having which affect on Observation
Yes No
0
5
10
15
20
25
25
5
Column C
Yes No
0
5
10
15
20
25
25
5
Column C