Digital Business: E-commerce, Innovation, and ABC's Market Entry

This report explores the importance of e-commerce and innovation in today's digital business landscape, focusing on how e-commerce has developed, the technologies and platforms used, and its effectiveness as a business tool. It introduces e-commerce and innovation, provides an environmental analysis of a proposed e-commerce presence for the Australian Broadcasting Corporation (ABC) in the Indian market, examines the e-commerce business model, and identifies potential risks. The analysis includes a strategic power review using Porter's Five Forces, assessing the bargaining power of buyers and suppliers, rivalry among established companies, the threat of substitutes, and the threat of new entrants. The report emphasizes the potential for ABC to leverage e-commerce to expand into foreign markets, satisfy a broader range of customers, and achieve sustainable growth by offering quality products at fair prices.

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Contents
Importance of topic....................................................................................................................3
Ways topic has developed..........................................................................................................3
Technology used in this topic....................................................................................................4
Platforms and softwares used in this topic.................................................................................4
Business and organization used in this topic..............................................................................4
How used as a business tool and how is it effective..................................................................5
Introduction to ecommerce and innovation................................................................................5
Environmental Analysis of the Proposed E-Commerce Presence.............................................6
E-commerce business model......................................................................................................9
Potential risks from e-commerce strategy................................................................................10

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Importance of topic
To research, analysis, publicity, industry, education and entertainment we invest our
everyday more time on the internet. Both these market and social operations are now linked
to the internet. So it is difficult to envision without ecommerce the future across the globe.
This is why E-commerce in our everyday lives is relevant.
E-commerce is the time market, clients, businesses and countries, and now in a few years it
will be required to do it. Yet when and how will E- commerce carry on worldwide
importance
E-commerce is the time market, clients, businesses and nations, so that would have to be
completed in a few years 'time. Nonetheless, where and how can ecommerce play a global
role (Yadav, 2018).
E-Commerce is the mechanism of electronic purchasing and transactions that is really
relevant in our everyday lives. The key explanation for Web usage development in e-
commerce is in relation to social networking. E-commerce is fundamental to the Web, and e-
commerce is just as important to a body as a heart (Nisar and Prabhakar, 2017).
Ways topic has developed
Ecommerce past goes back to the very old notion of 'selling and purchasing,' electricity,
wires, machines, modems, and the Internet. Once the Web became open to private usage,
ecommerce was feasible in 1991. Until then, there have been thousands of corporations living
on websites (Goolsbee, and Klenow, 2018)/

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Technology used in this topic
Digital marketing is the process of utilizing web-based platforms to convey to their future
buyers a message about a company's identity, goods or services. Digital communication
approaches and strategies cover e-mail, social networking, show advertising, search engine
optimisation and Google AdWords, among others.
Platforms and softwares used in this topic
Network technologies relates to the way computers interact using mark-up languages and
interactive services with each other. This provides us with a way to communicate with
knowledge hosted, such as websites. The usage of hypertext (HTML) and cascading style
sheets (CSS) requires online technologies.
Web technology's biggest benefit is that it offers convenience and a fast networking speed in
the digital environment. Or in the workplace or the house, the usage of a network allows
operations faster and simpler (Linzbach, Inman and Nikolova, 2019).
Business and organization used in this topic
Australia's National Broadcaster is the Australian Broadcasting Corporation (ABC),
established in 1929. We are largely financed by the Australian Government's federal grants,
but remain specifically autonomous of policies and party politics.[cite required] The ABC is a
pioneer in media independence[cite necessary].
The ABC was originally funded by user license fees on broadcast subscribers, focused on the
BBC in the UK, this is the UK government's own and regulated power. License fees were
scrapped in 1973 and primarily supplemented by direct government assistance and
commercial income from the central broadcasting mission.

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The ABC also provides internet, web and radio coverage throughout Australia and overseas
through ABC News and Radio News. Ultimo, a neighbourhood of the city of Sydney, New
South Wales, is the ABC's headquarters.
How used as a business tool and how is it effective
A platform for ecommerce will still offer products and services without being stressed down
or slowing down. That is attributable to the computerization of the method. It's always
accurate and efficient. As such, the consumer should be shipped to you when a certain
commodity is purchased (Kim and Peterson, 2017).
Most consumers switch from retail shops to search on the Internet for products and services.
At present, 60% of shoppers are going on the Internet to purchase products and services in
developing countries. This shopping approach is popular because it is realistic. The security
of their homes would encourage people to shop.
An Ecommerce shop is open 24/24, unlike a traditional brick and mortar store. At any time of
the day, consumers will go online to order items. E-commerce provides various opportunities
for businesses. Please read below for more detail
Introduction to ecommerce and innovation
The rapid progress of technology and creativity has led businesses to recognize the role of
technology of their sector. The requirement for companies to remain on the market is strong
for technical advancement as well as the need for faster growth through internationalization
on international markets. The increased degree of rivalry has enabled businesses to utilize
new technologies to fulfill their consumers 'expectations successfully in their operating
activities. Many businesses use e-commerce to carry out their activities successfully around

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frontiers. E-commerce is an essential tool for delivering business services to consumers, since
it involves using technology which lets businesses easily enter broader markets. The latest
philosophy of e-business for companies around the globe is not only empowering enterprises
to thrive globally, it also enables them to market their goods and services more efficiently
(Hidayanto, Ovirza, Anggia, Budi, and Phusavat, 2017).
The aim of this report is to pre-analyze ABC e-commerce plan, which has been established in
order to enter foreign markets and satisfy a broad range of customers worldwide. At present,
the company works with software goods that satisfy the requirements of a broad variety of
consumers. The ABC organisation, particularly because of growing rivalry from local rivals
in Australia, is in great need of extending its activities to foreign markets. This will allow
ABC to cope with the high degree of competition and achieve sustainable growth through the
e-commerce strategy in the form of achieving expansion in the international sector. ABC's
plan is to build a marketplace where its goods and services can be sold on the foreign
markets. This study measures the environmental impact by utilizing critical marketing tools,
such as a strategic power review for porters, while carrying out the preliminary evaluation of
the e-commerce plan. In fact, the study would also provide an assessment of the ability of the
plan for e-commerce to achieve its business goals and targets. This study also objectively
analyses the position of this Website in serving its core stakeholders and the main challenges
that ABC faces in growing its global market (Yan, Wu, Wang, Wu, Chen,and Wei, 2016).
Environmental Analysis of the Proposed E-Commerce Presence
View of the e-commerce approach: ABC will definitely have better value for its target
consumers by means of its e-commerce plan planned for its electronic goods on the Indian
market. A broader variety of consumer devices sold by the firm is an significant gain for

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consumers from the extension into foreign markets in India (Cui, Huang, Wei, Tan, Duan,
and Zhou, 2017).
The business specializes in offering good quality products at a fair price, which ensures that
consumers have a greater chance of taking advantage of the product's additional advantages.
Not only would the e-commerce strategy be successful in adding value to its consumers in
India in terms of the growth for Indian consumers of a broad variety of electronics goods, it
will also allow the company to effectively outperform competition and sustain its market
efficiently. Furthermore, the e-commerce strategy of ABC would enable ABC consumers to
enter the broad variety of electronic goods as well as a new experience in Indian markets. The
quicker distribution of the goods to the consumer after making an order is another essential
aspect of ABC's online offering, which provides value for its consumers. This will be made
possible through an effective supply chain management (Currie 2004).
Cores of expertise that can be increased by the introduction of e-commerce: e-commerce
penetration would enable the organisation, as a consequence of the extension to the Indian
sector, immediately raise selling volumes and improve the core competency of the company's
quality goods at fair price. The overall productivity can be obtained by rising goods 'prices
and conveniently passed to end users for their benefit. Core skills are typically important for
an company and an increase in core skills results in a competitive edge. Throughout the case
of ABC, the foreign e-commerce position enables the creation of key competencies to
improve the organization's supply chains management functions and ensure timely
distribution of online items to its overseas clients (Epstein 2004).
The industry research and patterns for expansion to the Indian markets: it is important that we
conduct a business study for that sector such that better distribution and, eventually, better

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development can be accomplished by such an method if the proposed e-Commerce strategy
of distribution of the ABC electronics company into the Indian market is placed forward.
Business forecasting includes an overview of the relevant variables in the current business, in
order to formulate appropriate approaches and to recognize the market's capacity for growth
(Doole and Lowe 2008). India's e-commerce sector is deemed successful, as the patterns and
statistics indicate the fast growth of internet users in the Indian economy. Statistics indicate,
for example, that India represents 2% of electronic commerce in Asia Pacific, but the
country's growing population and literacy rate increased its users base from 2,1 billion dollars
in 2008 and is anticipated to increase in the amount of e-commerce users in the world and is
expected to increase $6 billion by 2011 (Where Does e-Commerce Stand in India 2011).
Overall, industry research and developments for e-commerce on the Indian markets indicate a
promising development that will potentially favour internet traders.
E-commerce approach estimation using Porter's five-pulse technique: The five-pulse
technique of the porter is highly helpful when assessing the market as a whole. The five-
power models provide a five-point overview of business that will be quite helpful if the
company ABC assesses the e-commerce plan suggested for extending online goods to Indian
markets (Turban, 2010). The following assessment is carried out using the significant five-
power model for the Indian electronics industry:
Bargaining power of buyers: Buyers are the people who custom the goods and services the
business provides. When few influential buyers are in the market, the buyer's power is
deemed increasing. If the electronic goods e-commerce method is used, sellers are the main
consumers, because no big retailers are the ones that market electronic items more widely in
India. This suggests that electronics goods in India would have a lower purchasing force that
is in favour of ABC's new e-commerce policy.

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• Suppliers 'bargaining strength: sourcing capacity is seen as mild given that numerous
electronics vendors are accessible online given India including LG electronics, Samsung,
Nokia, E-bay and several other vendors. As most electronics suppliers are not paid for by a
big player, supplier capacity is deemed modest (Singh and Anand 2010).
Rivalry between established companies is threatened: in terms of rivalry challenges among
existing companies, it is considered to be intensified by the existence in India of various on-
line suppliers. Accessible at a fair price and thus the demand, the e-commerce sector
comprises vast numbers of vendors, aside from big e-commerce dealers for goods such as e-
bay, Amazon etc. In addition to many multinational firms, including Samsung, Sony,
Microsoft etc.
Possibility of replacements: The possibility of substitutes in India in the electronics sector is
considered smaller, because there is no alternate option for electronics. Consumers will
purchase electronics devices as no other commodity option will satisfy the demand for such
electronics.
New entrants 'threats: While the danger of new applications is greater because of a vast
number of online vendors around the nation and greater network prices, however the
challenge of new entrants may be reduced when considering the online medium into account.
For starters, ABC is unlikely to compete with the question of new competitors with the latest
e-commerce plan.
Ultimately, the five-powered porters analyses for electronic goods in India reveal that a large
range of vendors are required to fuel demand and, as a result, ABC will explore the creation
of appropriate strategies for their extension to these markets.

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E-commerce business model
While growing trading operations on the foreign sector, firms provide vast amounts of
templates for e-commerce. The Business to Consumer Platform (B2C) is the operating
concept used by ABC's e-Commerce website. According to the B2C model, businesses aim at
marketing their product to individual consumers through their website. The B2C platform is a
crucial e-commerce concept applied through the internet. As with ABC's organizations,
international growth and customer emphasis in Indian markets has been the strategic
objective of the company and can be successfully encouraged by the e-commerce B2C
model. There are numerous instances, such as Alibaba, Target, BestBuy.com etc., which
successfully leverage B2C frameworks to compete internationally. B2C is Internet shops that
sell its consumers only via the internet and, as defined, there is an significant chance for e-
commerce on Indian countries. Through considering this B2C e-commerce model, it is
feasible to achieve a strategic target of higher growth (Morley and Parker 2009).
Potential risks from e-commerce strategy
The e-commerce approach suggested by the organization, which includes careful analysis of
all of them, entails multiple possible threats to which the business is exposed. The biggest
danger, for example, is that the plan may collapse because the electronics industry suppliers
in the Indian market operate at a higher level. Secondly, increased challenges raised by
hackers often lead the company to security problems, and thus efficient preparation is
necessary if the safety concerns of the e-commerce policy are to be handled effectively (Yi,
2016).
The third big challenge to ABC is the lack of familiarity with foreign consumers from the e-
commerce approach. The lack of foreign expertise in the consumer partnership will create
significant issues at an international stage, as the business is primarily involved in Australian

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markets. The plan for e-commerce also raises the challenge of currency conversion, as ABC
will demand that it work in Indian currency to address customers in India. That will raise the
cost of the firm and encourage the business to sustain risks due to volatility in the exchange
rates. Which are all the biggest challenges for ABC because it is extending to Indian markets
with its website and its e-commerce growth model (Johansson and Kask, 2017).

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