BM565 Digital Business & New Tech: Amazon Robotics in Business

This report provides a comprehensive analysis of Amazon Robotics and its impact on digital business and new technologies. It delves into the importance of robotics in modern business, its development, and the specific technologies utilized by Amazon, including software platforms like Amazon SageMaker and Amazon ECS. The report examines how Amazon leverages robotics to optimize efficiency in fulfillment centers, automate package tracking, and enhance overall business performance. Furthermore, it explores the relationship between these digital technologies and established business and management theories, such as technological determinism and scientific management, highlighting how Amazon Robotics aligns with both traditional and emerging perspectives on business operations and competitiveness. This document is available for students seeking study resources, including past papers and solved assignments, on Desklib.

Digital business and new
technologies
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INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
How does this relate to course content and discussion on the nature of the relationship
between digital technologies and both old and newly emerging theories on business and
management structures and practices?...................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8
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INTRODUCTION
Digital business and new technology are creating new value in business model and allowing
them to enhance consumer experience as well as internal capability which is supporting
organisation to fulfil business operation (Arnold, 2021). Present report is conducted on the
appropriate evaluation of technological topic along with its importance and the type of
organisation use the respective technology.
MAIN BODY
Robots are effectively changing the manner in which individuals and businesses are doing
operations. It is not only decreasing the risk that might face by workers face but also making
significant reduction in the amount of work which is required to conduct. It has been identified
that robots are a destructive technology which is making drastic changes in business. There are
multiple industries in which robots have made dramatical disruptions such as agriculture, mining,
healthcare, manufacturing, warehousing and more (Dornberger and Schwaferts, 2021). Robots
are radically making business organisation to grow faster. With the advancements in robotics
technology leading organisations are taking use of robotics to conduct their business operations
and enhance growth and development. Technologies is enhancing business organisation
capability to gain growth opportunities in market segment and serve consumers in a better way.
With the help of robot’s organisations are significantly enhancing their competitiveness in
market segment. Mentioned below certain discussion on Amazon Robotics is being done.
Importance of the topic.
In today's business world robots are performing business operations in a seamless manner in
reducing the risk of workplace accidents and further ensure greater amount of control over
product quality. In addition to this it has been identified that the topic is deemed to be important.
with the help of robots in business operations business organisation are effectively able to work
in environment that can be healthy or extremely risky for humans. Robots are significantly being
used in number of aspects of warehousing, manufacturing, production etc and is helping in
enhancing efficiency and productivity while lowering production cost. This topic is of greater
importance in today's new digital business. It is one of the most important technology which is
making positive changes in the manner of doing business in selling consumers efficiently.
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How this has topic has developed
Robotics is one of the most efficient and drastic technological disruption which is
currently being implemented by number of organisations in almost all the industrial sector. This
topic has been developed as per the current trend and is one of the most emerging digital
technological change.
A detailed description of the technology used in this topic and what it is used for
The technology that has been used in this topic is Amazon robots. In today's business
environment industrial robots is performing number of task and operations and have transformed
industrial manufacturing, warehousing and other operations (Dymitrowski and Mielcarek, 2021).
The technology that has been used in robotics include elastic, electric cables, artificial muscles,
artificial skin, artificial nose, fast moving robots, artificial brain and potential to bring artificial
devices on the step closer to the living organism. According to the continuous development in
technology and robotics there are certain innovations such as multitasking robot, google worker
robots, Amazon robot etc. Furthermore, it has been identified that Amazon Robotics is
significantly developing sophisticated software as well as machinery to optimise efficiency in
Amazon fulfilment centre. In this competitive world in which cutting edge this technology is
playing essential role and allowing organisation to maximise growth and development, Amazon
Robotics is taking use of artificial intelligence as well as machine learning in order to automate
key aspects of accomplishment of business operations. Furthermore, it has been identified that
Amazon Robotics is considerable success as in this company undertake use of Amazon
SageMaker as to make to reduce the time spent on management and significantly balance the
ratio of scientist to software development engineers. Amazon Robotics is facilitating company
to ensure steady growth and enhance its competitiveness in market. With the help of Robotics
Amazon is building a model to further automate package tracking which helps in automatic
package damage assessment. With the help of this company is continuously in handling
efficiency in accomplishment of business operations and also improving experience of
consumers.
What technological platforms and software are used in the topic
In terms with the technological platform and software which is used in selected topic it
has been identified that in Amazon Robotics company take use of machinery as well as software
to automate the flow of inventory (Thomas, 2021). Along with this with the help of Amazon
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SageMaker Amazon robotic developed a hybrid architecture that run on some algorithm to
perform various operations like organising, tracking, comparing and evaluating. In addition to
this it has been identified that in Amazon Elastic Container Service (Amazon ECS), compute
cloud provide security and enable to quickly migrate force type. This form of software is
efficiently providing organisation to improve process. In context with present topic robotic
engineering technology mainly entails the operation, design and maintenance of robot as well as
automatic system which is utilised in high-risk activities. Along with this, multitasking boots is
also a technological platform which is used in the respected topic.
What type of business and organisation uses the technology?
The technology is being efficiently used by Amazon in order to conduct various
operations with the help of Amazon Robotics, company is developing efficient machinery and
software in order to optimise efficiency in the fulfilment centre of Amazon. With the help of
machine learning and artificial intelligence organisation is making significant improvement in
productivity compare to overall savings (Rahe, Buschow and Schlütz, 2021). Furthermore, it has
been underlined that Amazon Robotics also undertake use of machinery as well as software in
order to efficiently automate the flow of inventory. In addition to this according to the analysis
with the help of Amazon Robotics company under take advantage of Amazon SageMaker as to
make a significant reduction in the overall time spent on management. This is also helping
organisation to manage operations in peak time. Amazon robotic team is also looking forward to
take use of AWS Inferentia which is basically a custom silicone design which is formulated to
accelerate deep learning workload. Main aim behind this is to make significant improvement in
performance and grab other growth opportunities as to enhance organisation growth and overall
experience of consumers.
How is it used as a business tool and is this effective?
Amazon Robotics is used as a significant business tool, as in this today's digital business
where new technologies are emerging on daily basis robots is one of the most important tools
which is helping organisation to conduct business operations in cost effective manner while
reducing harm to human labour. This is an effective tool which is allowing organisation to
manage cost and conduct high quality operations which is helping in providing high quality
experience to consumers.
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How does this relate to course content and discussion on the nature of the relationship between
digital technologies and both old and newly emerging theories on business and
management structures and practices?
In modern business environment that are number of digital business technology and tools
which keeps on emerging and are helping business organisation to conduct their business
activities in effective manner and enhance overall performance and productivity in cost effective
way. Robotics is one of the most efficient and emerging technology which is allowing
organisation to conduct business operations and gain high performance and digital and new
technology is playing significant role in this current business world and ever-changing global
business environment. With the help of taking advantage of new digital technologies business
organisation can enhance their competitiveness and can also serve consumers in a better way
(Huberman, 2021). However, there are certain challenges which is essential for managers to
overcome such as understanding of the new technology as per the trend can implement the same
with the help of high performing software (Montealegre and Iyengar, 2021). This will
significantly help business organisation to maximise their growth in a well-defined and effective
manner. Amazon take use of Amazon Robotics which is being developed by organisation with
the help of software and machinery in order to efficiently conduct number of business
organisation. With the help of taking use of Amazon Robotics companies are efficiently handling
business operations. Technological determinism is mainly defined as a reductionist theory which
states that a society duly determines the development of its social structure and cultural values.
Furthermore, it has been identified that technological determination theory mainly states that
media technology shapes the manner in which individual in society, act feel and think.
Furthermore, it has been underlined that this theory mainly aims to provide a link between
technology and societies nature. From old to modern time technology is viewed as a driving
force of culture within a society and it is mainly determined its course of history. There are
number of technological evolutions that has been taking place which has shaped the manner in
which the individual is living in society along with their needs, demands and ideas. Technology
is viewed as an influential as well as powerful force which is acting to control social activity. In
today's business world that are number of emerging technologies which is playing significant
role in enhancing business growth and development. In this Amazon Robotics is one of the
efficient technological destructions which is making significant improvement in organisation
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performance and productivity. It is allowing organisation to conduct number of things which is
helping organisation to conduct cost effective business operations. With the help of Amazon
Robotics company is significantly accelerating deep learning workload and providing high
performance in market segment in cost effective manner. It is a profitable tool which is
optimising the performance of workload and allowing organisation to overcome complex factors
in business environment. In this ever-changing business environment digital and new technology
keeps on emerging which is transforming the manner in which organisations are conducting their
roles, responsibility and business operations. Amazon Robots is playing crucial role as a new
technology. As per technological determinism theory Amazon Robotics is develop in society
structure and cultural values. Nowadays consumers are preparing to have immediate solution of
their problem and efficient products and services with high quality (Matricano, 2021). Along
with this in workplace it is essential to provide a safe and secure environment to employees. In
this Amazon Robotics is playing crucial role which is not only providing consumers time
effective business solution with high quality but also providing employees relaxation in which
robots can perform business activities which is risky for human beings.
Thus, from the above analysis it has been identified that Amazon robotics is making
significant improvement in number of operations of business such as manufacturing,
warehousing and more. This technology is providing company to manage number of business
operations with efficiency. New collaborative robots are working in a more efficient manner and
technology like robotic processing automation are acting like extra worker which is allowing
organisation to conduct various operations in cost effective and time effective manner.
According to scientific management theory it has been identified that it is essential for company
to determine the most efficient way to do a role and responsibility (Ivanova, 2021). While
according to the qualitative approach as a modern Management Theory it has been evaluated
that it is essential to consider solve complex business problems such as inventory, valuation,
production, scheduling and other areas where quantifiable data can be obtained. Amazon
Robotics is playing crucial role according to the both old and new emerging theories on business
management, as this digital technology is allowing business organisation to find a seamless way
of doing business operations such as inventory control, production scheduling. With the help of
evaluating data in a well-defined and effective manner. It has been evaluated that effective
digital technology is significant in overcoming the challenges that has been proposed due to the
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changing global business environment. With the help of this technology company is seamlessly
performing their business operations as assures long-term growth and profitability.
CONCLUSION
As per the above-mentioned report it has been concluded that in order to successfully
compete in this modern business world and overcome the challenges of global business
environment digital technologies such as Robotics is playing crucial role which is providing
seamless way to conduct business operations in cost effective manner. It is allowing organisation
to enhance overall productivity and growth.
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REFERENCES
Books and Journals
Arnold, S.E., 2021. Amazon Blockchain Enabling Commercial and Governmental Applications:
Amazon Leveraging Blockchain for the Advancement of New Technologies.
In Transforming Scholarly Publishing With Blockchain Technologies and AI (pp. 143-
197). IGI Global.
Dornberger, R. and Schwaferts, D., 2021. Digital Innovation and Digital Business
Transformation in the Age of Digital Change. In New Trends in Business Information
Systems and Technology (pp. 1-13). Springer, Cham.
Dymitrowski, A. and Mielcarek, P., 2021. Business Model Innovation Based on New
Technologies and Its Influence on a Company’s Competitive Advantage. Journal of
Theoretical and Applied Electronic Commerce Research, 16(6), pp.2110-2128.
Fuchs, M., Dannenberg, P. and Wiedemann, C., 2021. Big Tech and Labour Resistance at
Amazon. Science as Culture, pp.1-15.
Huberman, J., 2021. Amazon Go, surveillance capitalism, and the ideology of
convenience. Economic Anthropology.
Ivanova, P., 2021. New Technologies In Agricultural Business And Their Impact On
Employment. In AGRIBUSINESS AND RURAL AREAS-ECONOMY, INNOVATION
AND GROWTH 2021 CONFERENCE PROCEEDINGS (No. 1, pp. 134-143).
University publishing house" Science and Economics", University of Economics-Varna.
Matricano, D., 2021. Digital Business Transformations: An investigation about business-driven
and technology-enabled strategies. In Handbook of Research on Management and
Strategies for Digital Enterprise Transformation (pp. 173-195). IGI Global.
Montealegre, R. and Iyengar, K., 2021. Managing digital business platforms: A continued
exercise in balancing renewal and refinement. Business Horizons, 64(1), pp.51-59.
Mykoliuk, O., Bobrovnyk, V. and Kucherova, H., 2021, September. Development of Digital
Technologies-Strategic Perspectives and Priorities. In 2021 11th International
Conference on Advanced Computer Information Technologies (ACIT) (pp. 346-350).
IEEE.
Rahe, V., Buschow, C. and Schlütz, D., 2021. How users approach novel media products: Brand
perception of Netflix and Amazon Prime video as signposts within the German
subscription-based video-on-demand market. Journal of Media Business Studies, 18(1),
pp.45-58.
Thomas, J., 2021. Amazon and Automated Recommendations. Digital Media Distribution:
Portals, Platforms, Pipelines, p.295.
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