BM565 Presentation: Amazon's Digital Tech & Business Transformation

This presentation, based on a prior assignment (CW1) for BM565 Digital Business & New Technologies, analyzes Amazon's effective use of digital technology to achieve success in the retail sector. It covers the importance of digital technology in improving operational efficiency and expanding customer reach internationally. The presentation discusses the evolution of technology, the interrelation between business and technology, and the use of digital tools for marketing and communication. It highlights how technology enhances business operations and enables interaction with customers. Recommendations for Amazon include website optimization, increased social media engagement, monitoring market trends, and implementing customer surveys. The presentation concludes that digital technology is crucial for business operations, customer relationship management, and online marketing strategies in the digital age. Desklib provides access to similar solved assignments and past papers to aid students in their studies.

Digital Business and new
technologies

Table of Contents
 Introduction
 Summary
 Summary conclusion
 Recommendations
 Conclusion
 References

INTRODUCTION
 Digital technology is described as utilization of electronic devices
for providing information and accessing data. Online platforms have
become a very important part of business activities with the
advancement in technological field. Online marketing has also
become an important part for all the service provider including
hospitality retailers, education and manufacture industries. The
following report discuss how Amazon company have effectively use
digital technology in order to accomplish success in retail sector.

Summary
 Digital technology topic has been chosen to complete
this project as it helps in improving operational
efficiency which results in enhancing customer base for
the company. It has been observed that online retailing
has helped Amazon company in providing its product or
services on international level. Digital technology also
assist in providing better accessibility to the consumers.

CONTINUE
 The technology has developed with for ages
that includes para mechanical age,
mechanical age, electromechanical age and
electronic age. It has been observed that
technology has developed over time. And
also plays a very important role in all the
field.

CONTINUE
 In current times business and technology
has been considered as interrelated
concept. Both these factors are not just
limited to developing communication
between employees But also focus on
enhancing communication channel with
clients.

SUMMARY CONCLUSION
 Technology also helps in planning marketing
strategies through utilising various tools such as
social media, emails and texting. There are
various technological platforms which has been
used by companies. These platforms include
applications or software which has been designed
to provide consumers a help regarding a certain
task.

CONTINUE
 Technology could be used as business tool as
it has a high impact over business operations.
Technology is adding more efficiency to the
organization as it assist in developing a
communication channel. Through
implementing digital technology in their
business operations companies are enhancing
their growth rate.

CONTINUE
 There are various platforms which
technology use to interact with customers and
understanding their needs. Different type of
organizations such as retail hospitality and
educational industry have implemented
various digital platforms to enhance their
business on global level.

RECOMMENDATIONS
 There are various ways through which Amazon company
could enhance its online presence on digital platforms.
Some of the recommendations are provided below which
the selected company could implement
 in order to enhance online visibility on various search
engines the selected company is required to optimize its
website.

CONTINUE
 In today’s time of social media the company needs to
engage itself in more social media activities. Creating a
web presence simply means participating in one or more
social networking sites such as Facebook, Instagram and
Twitter which could help it in interacting with a large
customer base. This will also provide an opportunity for
the company to interact with customers and understand
their demands or needs.

CONTINUE
 The company needs to regularly monitor market trends and
preferences of its target customers so that it could update
itself according to them.
 The company needs to implement various surveys or
questionnaires for its target customer so that it could
develop a data to determine what is best for its customer.
This will also help in determining where its target
customer spend their time on which digital platform.