Individual Report on Digital Business: Loud Mouth Media Analysis

This report provides an in-depth analysis of digital business, focusing on Loud Mouth Media as a case study. It begins with an overview of digital business, exploring its advantages and disadvantages, and then delves into the evaluation of new and emerging digital-business models within the context of cyber security and ethical considerations. The report also examines the impact of new collaborative relationships and strategic alliances facilitated by digital technology, including the application of e-commerce principles. The report explores various aspects of digital business, including digital marketing, business models, and strategic alliances, offering a comprehensive understanding of the topic. The analysis of Loud Mouth Media provides practical insights into the application of these concepts in a real-world digital advertising agency setting.

Individual Report Digital
Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Overview of digital business with their advantages and disadvantages.....................................3
Evaluation of new and emerging digital-business model in context of cyber security and
ethics...........................................................................................................................................6
Impact of new collaborative relationship and strategic alliances through use of digital
technology...................................................................................................................................7
E-commerce principle used by organisation...............................................................................9
CONCLUSION.............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The term digital business utilise technology for generating new value within business
models, customer experience and internal capabilities that support core operations of an
organisation. Both digital brands and traditional players utilise digital business model for
transforming business with digital technologies. Growth of digital economy shift an organisation
towards digital sources of revenue and digital channel for performing business with use of
traditional and modern platforms. The selected organisation for this report is Loud Mouth Media
and this is a digital advertising agency which was established in 2011. The Loud media work
with safety training organisation for increasing its site traffic, generating leads and enhancing
revenue of business with use of digital tools. Moreover, this report highlights on overview of
digital business with their advantages and disadvantages (Adaji and Vassileva, 2017). New and
emerging digital business model with key issue will also include in this report. In the last, impact
of new collaborative relationship and use of E-commerce principles is also undertake within
upcoming report.
MAIN BODY
Overview of digital business with their advantages and disadvantages
The term digital business is explained as an integration of digital technology into all
areas that fundamentally relates with organisation. In simple terms, deliver and operate value
products and services to customers through use of digital technology. This refers to the cultural
change which is required by organisation for performing all work with use of modern
techniques, methods and digital medium. In context of Loud Mouth media digital business is
creation of new business design through blurring the digital and physical world. Digital
transformation is imperative of all business from small to large organisation. It also comes with
message through which all information is transferred with loud and clear note (Agarwal and Wu,
2015). Business digital transformation look towards each organisation and this is pinpoint
towards formulation of work that aids to complete all task with use of digital technology.
Digital business explores new business model and it put customer experience towards
the centre of digital strategy. Individuals who are often willing for spend more than exceptional
customer experience, generate it a key differentiator within digital economy. Business model

align digital technology and this is used for integration of long-standing business process which
aids organisation for formulate of new practices.
Advantages of Digital Business
Global reaching- With use of digital business an organisation formulates website and social
channel which allow management for identify of new market. Along with digital business also
support organisation to trade globally with low cost or making small investment within project
(Bergmann, Wagner and Winkenbach, 2020). This refers global reaching aids to manage and
introduce Loud Media work into different geographic region.
 Measurable result- Measuring online marketing with the use of social media, online
metric tool and web analytics etc. are the tools which is used to perform all work with
detailed information. Internet aids to improve an organisation with use of provincial
market across nation to perform work in practical manner. This aids to complete all
task through measuring of organisation value in digital business.
Disadvantages of digital business
 Skills and training- This is complex to ensure by organisation that all staff has high
knowledge and expertise for performing all work through use of digital methods. Tools,
trend and platform develop changes that generate difficulty for Loud media to perform
their work in an organised manner because individual require more time to update their
work methods and system.
 Time-consuming- Formulation of advertising campaigns, generating marketing content
and completion of task require a lot of time to perform their work in an organised
manner. This is also important for organisation to measure all results in order to earn
appropriate return on investment (Boojihawon and Ngoasong, 2018). Loud media target
individuals with use of digital technology but this is a time consuming process so it
identifies as a disadvantage.
Application of using digital-business with their advantages and dis-advantages
Digital-business is often recognised as a method that is related with online-marketing. In
the present scenario, digital marketing promote brand, services and products. From the
perspective of Loud Media digital-business is totally different from traditional marketing. It also
includes online channel and method which enable an organisation for monitor success marketing
campaign to manage all work in an appropriate manner. Moreover, the current scenario defines

management witness and develop web presence to manage all work with desired companies.
Marketing define and place about all strategies through which effective system are generated to
manage work with more efficiency. Loud media perform their work with more efficiency
through understand of digital marketing techniques that manage work by including advertising
method to perform work in an organised manner. Moreover, pay-per-click, search engine
optimisation aids towards performing all work with implement of social media strategy.
Advantage
One successful digital media campaign aids to formulate and manage all work by
formulating application that is used to perform all work through use of business technology
(Broekhuizen and et. al., 2020). In context of Loud Media management complete their task
through understand of digital-marketing techniques to formulate digital channel. This results
management complete their work with adoption of services that is cost-effective and appropriate
for organisation.
Dis-advantage
The major challenge which is related with digital-marketing define digital-business and
products allow management to complete their work by analyse of company methods. The work
capabilities to manage all task with understand of business define that this is complex to compete
with others for performing their work in an organised manner. Due to which employee's face
challenges to manage all work with updated system.
With understand of digital-business model this is analyse that by deciding all marketing aspects
it is easy to perform all work because the budget only stretch about digital-business methods to
manage task with use of social media. From perspective of all Loud Media this is analysed that
organisation invest in digital-business methods because it helps management to manage business
with digital marketing methods (Burova and et. al., 2018). By targeting local audience this is
understand that specific results are generated by focusing and analysing all aspect through which
all work is completed with more efficiency. This is used to manage and complete core operations
of organisation with use of digital technology. Interaction with a large number of audience is
most appropriate and useful that aids to manage work by formulation of appropriate policies and
task.

Evaluation of new and emerging digital-business model in context of cyber security and ethics
A digital-business model is explained as a form of generating value that is based on
development of customer benefits through use of digital technology. There are different models
exists and this is used to perform work with formulation of digital-business strategy. The term
disruptive business model disrupt market through addressing the repressed demands. Leading
providers and manufactures of industry provide solutions to deliver all values in an efficient
manner. Digital-business model add value that is generated with use of digital technology
(Gupta, Mejia and Kajikawa, 2019). A lot of organisation perform their work with use of
technology that aids business to perform their work with more efficiency as management
perform work by use of digital modern methods. Moreover, there are different task managed and
this aids to perform all task by evolving digital approach. Disruptive business model performs
their work with understand of all task that is used for performing work in an organised manner.
With use of business model management complete their work by addressing all work methods
that aids to complete all task in proper manner specifically with use of digital model specifically
by minimising challenges related with ethics.
Types of emerging digital business model
There are different disruptive business model exists that are neither exhaustive nor
completed. With use of all business model management perform their work through use of
digital model that perform all work with a safety approach. Some model to solve issue related
with ethics and cyber security are mention as follow:
Freemium model- This is recognised as one of the most frequently business model and it is
used by consumers for performing their work by delivering all product and services to
consumers with free of charge. Loud media minimise the challenges by performing all basic or
premium functions with no branding, extension of service (Hepp, 2015). It is also used by large
number of customer base, scale of new business, introduce into new market. This aids Loud
media management to generate more income by converting customers into paying one and for
this respective organisation focus that all work is completed through ethical approach.
Disruptive model- The great thing business model aids towards implement of different
section within multiple industries. Digital business is one of the most important feature that is
related with current business methods. This determines that Loud media manage and complete
their work by use of all techniques that induce technology among business models to perform all

operations in a systematic manner. With use of digital business model all work is managed
through offering products that improve extension of services to manage Loud Media operations
by use of effective solutions.
With use of disruptive and freemium model an organisation performs their work through
using company models that specifically aids to manage all work with use of business methods.
Moreover, digital business model utilised work operations that helps to ensure cyber security by
performing work in an organised manner. Similarly, ethical issues are also reduced and it aids to
connect with all persons by performing work according to decided guidelines, rules and
regulations in order to perform all task in an effective manner (Huang and Benyoucef, 2015).
This support Loud Media to increase their goodwill by completing work in an ethical manner.
Use of business model
Loud Media perform different task and it aids an organisation to complete their work by
the use of digital business model because respective model helps management to manage their
task with more efficiency. This define management perform different task and most of them
relates with all those aspects through which work is managed by induce of subscription model.
From perspective of Loud media all work is completed through using all those techniques that
increase business value to perform their operations in minimum time-period. Problem
identification is the first step and this is used to analyse all details related with business model.
So the Loud media perform work with understand of business task that minimise challenges to
perform work in an organised manner by analyse of company operations and match them with
digital business model. Moreover, management provide systems through which all work is
performed by using delivery value. This define production and logistic process about operations
and functions that is used to complete work in a cost structured manner for delivery high value in
company services in order to attract more number of customers.
Impact of new collaborative relationship and strategic alliances through use of digital technology
A strategic alliance refers to an arrangement that is agreed between two organisations for
obtaining a mutual benefit. But both organisation retain their interdependence and it is used to
perform work with formulating joint venture (Jamshidi and Hussin, 2016). This also develop
business pool resources and this is used to generate separate business entity to perform all work
with develop of strategic alliance. Arrangement also allow individuals for formulation of
relationship that aids towards develop of common goal which benefit Loud media and their

partners to perform all work in a professional and formal manner. So by performing work both
organisation complete their task under proper guidelines of strategic alliance which helps
individuals to perform work towards common goal. The strategic alliance also impacts on
operations and functions of organisation by dividing responsibilities into different department.
So now all task is managed according to decided goals to perform all task with proper system
that aids for managing organisation and their work in an efficient manner.
Advantages of strategic alliance
 Allow parties to reach towards goal quickly- This is easy for both organisations to
match their work with company goals and objectives (Kaptein and Parvinen, 2015). It
also defines about company resources for expand and manage work according to proper
alliance by which work is completed related with brand values that increase sale of
loud media services.
 Increase in customer base- By develop of company goals this is easy for management
to complete their task by use of company values. This define with increase in the
number of company operations all work is completed through performing task with
more customers. This results both organisation perform their task in different regions
that increase the number of customers.
Disadvantage
 Conflicts among employees- One of the major disadvantage that occur within
organisation define that global strategic alliance refers to crossover of employee’s. When
Loud media and other organisation perform their work together than the probability is
high that some good individuals loose. This also define organisation loose it’s alliances if
mistreatment is performed by any party.
 Conflict in ownership claim- When two companies perform their work together than it
generate products and services within a specific market. Sometimes it also generates
conflicts that create issue like, Loud media face challenge to gain right over the product,
production site and trademark that are involved in company operations (Kim and et. al.,
2016). Moreover, a global strategic alliance breaks down into lawsuit that reduce benefits
of organisation.
Implement of collaborative relationship and strategic alliance

The term collaboration is recognised as a key element that take business practices
towards next level. Both collaborative and alliance aids to implement all methods, actions and
steps through which all work is performed according to decided strategy. This results it increase
organisation efficiency by managing work as per current market. With gather all resources at a
one place this is easy for organisation to accomplish high success by managing task according to
proper plans. Collective results are obtained by management who aids to manage work by
sharing resources that states towards completion of work according to new market (Kraus and et.
al., 2018). Moreover, delegation of roles and responsibilities within both organisation aids
towards completion of work in an organised manner that usually helps to manage work
according to decided working practices. Loud media recognise other platforms that work in
different manner and it aids to management for completion of task by discussing it with all
individuals in proper manner. This also enhance organisation to generate communication in
transparent manner.
E-commerce principle used by organisation
The electronic commerce or E-commerce is explained as a business model which lets an
organisation and individuals to purchase and sale things at different platforms. E-commerce
typically related with completion of task through use of electronic transactions that occur with
use of digital medium. Internet, e-mail and instant messaging support to perform all task
according to decided process. Moreover, collaboration is done through internal and external
methods and sometimes E-commerce section also involve business partners. The main goal of
Loud Media is focused towards helping teams by establishing an appropriate communication
channel. This also help company to reduce cost of travel by demonstrating all products with use
of digital mediums (Libert, Beck and Wind, 2016). Online activities focus on information
sharing and communication to perform work with use of effective and efficient management
project. Online activities also help for formulation of collaborative results by performing all
work according to decided principles. In simple terms, it is identified that understanding E-
commerce helps organisation to perform business in a wide market that helps to complete task
through analyse of E-commerce transactions.
e-commerce principles
When management perform their work it is identified that there are different aspects
relates with business. This includes customer preference which generate deep trust and it also

helps customers for identification of brand within market. It is used for generating customer
insight through which all work is completed according to digital experience which reflects taste
and proclivities to perform all task according to decided channel.
UX perspective- With talk about the e-commerce this is easy to understand that selling goods
through website aids to develop minimal programme of actions that helps stakeholders to
perform work with adopt of user interactive techniques (Liu and Li, 2020). This support Loud
Media for completion of their work according to social work methods to manage all task with
discussing them with user. Utility and usability are the main perspective that is related with
things and services which is performed by Loud Media.
Intuitive navigation- Amazing website and effective design are the main reason for success of
an organisation at the E-commerce platform. The success of an organisation is measured through
performing all work by understand of services that is delivered to customers. Like, Loud media
provide digital services to customers which aids organisation to perform all work in a simple
manner. Implement of decision is the main feature so principle of intuitive navigation is an
appropriate e-commerce principle that benefit organisation to perform all work systematically
for retain in market for a longer period.
Implement of E-commerce principle
There are different steps relates with organisation and this is used to perform all work in
positive and negative manner. E-commerce business generate maximum ROI to earn maximum
investment by completing work that aids to perform work with decided strategy (Scuotto and et.
al., 2017). Loud Media perform their task with decided strategy as it helps to select right choice
that aids to reach towards business objectives. So this helps management for completion of work
with adopt of strategy practices to deliver all services in an organised manner.
Another technology aspect helps to perform work with implement of appropriate E-
commerce principle. With selection of appropriate technology Loud media manage and complete
their task through targeting persons which improve results to manage and complete all work with
e-commerce strategy.

CONCLUSION
With the analyse of above report, it is concluded that digital business performs an
important role which helps organisation to perform all task with use of technology. Digital
business support to accomplish different opportunity by providing advantage to business such as
to perform work with low cost. By implement of different techniques management complete
their work with implement of digital model. Disruptive business model is an appropriate digital
business method that helps to minimise issue related with operations of organisation. Strategic
alliance and collaborative relationship also perform their work by develop of rules that increase
company efficiency. In the last, with implement of E-commerce principle an organisation
completes their task with develop of utility and usability value in their services.

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