Digital Business Report: Executive Summary Analysis and Evaluation

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Digital business
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Executive Summary
Analysis on the organizational working and the approaches in which data has been being
managed such that high evaluation of the factors can be done within the report. Also with that
evaluation on the associated factors which have to be managed by the institute is also being
within the report.
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TABLE OF CONTENTS
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Business activities........................................................................................................................4
New and emerging digital business models.................................................................................6
Business collaborations...............................................................................................................7
E-commerce.................................................................................................................................9
CONCLUSION..............................................................................................................................11
APPENDIX....................................................................................................................................11
REFERENCES..............................................................................................................................12
Books and Journals....................................................................................................................12
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INTRODUCTION
Digital business is the process of creating new designs for business. This type of business blurs
the line of digital and physical worlds. All the businesses are connected through the source of
internet. Along with the people, the communication process and even the negotiations are done
digitally in the new world of digital business. Convergence of people, business and other things
disrupts the already existing business models (Senyo, Liu, and Effah, 2019). It is related to the
businesses born with the Internet and e-business eras. Digital business is very different from e-
businesses related to the presence and integration of many things. Tesla is an American company
specialising in electric vehicle and clean energy company. The products from Tesla include
electric cars, batteries, solar panels and many more products. Tesla is doing great in the market
and has brought an innovative approach to the automobile industry. This report deals with digital
business models and the use of digital technology.
MAIN BODY
Business activities
Digital business comprises of business activities which is being done through the means of
internet and associated online platforms digital businesses experiencing organisational sales
because of the fact that in the current time customers are highly being motivated in order to
utilise technological advancements and due to which they are changing their ways of buying and
selling the products. This also become and Prime consideration because with the business off
lifestyle customers engagement in terms of buying and selling of products is being improvised
because of which several approaches have to be take (Wieland, Hartmann and Vargo, 2017).
There are several advantages which are being associated with the digital business this
happens because change organisational services and products are being sold through the means
of online platforms because of which chairs to be made on tangible stores is reduced and because
of which high profit margin can be accomplished with the specific product by the corporate. In
the current time period since customer travelling is being affected due to the implications of
covid-19 pandemic because of which it is highly important for the corporate that it analyses
variation in customers buying preferences and then on that basis take suitable appropriate
measures to improve its working capability through which higher work target can be
accomplished.
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There are several trends which are doing associated with the buying and selling of the
organisational products and this happens because corporate have to guarantee that it take
appropriate measures to the overall significance of the associated quality of services which is
being provided to the clients and hence their requirements can be met (Krommes and Schmidt,
2017).
This can be seen in case of Tesla in which the company tends to improvise and extend its
working in terms of using the digital business is operations through which it can attract a large
number of customer base through various Geographic area for the purpose of achieving
organisational skills since Tesla provide smart electrical card options to its customers due to
which it is necessary for the corporate that appropriate measures are being implemented by
which hire work productivity can be attained.
There are several trends which are being used by companies like Tesla which include
providing services with the use of mobile application and official company website by which
appropriate measures can be taken this is necessary because businesses have to guarantee that
services as per customer requirements and because of which has to provide new and trendy
products by which diversity within customer base can be accomplished.
Since in digital business the economic activities of buying and selling of products through the
means of internet and due to which companies targeted market also beautiful performance within
the market area gets affected (Naor, Druehl and Bernardes, 2018). However despite of fact that
number of internet users are increasing day by day because of the high engagement of customers
in using the social media platforms and other voice driven voice control options due to which e
commerce companies are able to tractor why does segment of the customer base toward itself.
However since companies have to make high initial Investments in terms of recruiting the
specific Technical Advancement within its daily working process and due to which hi financial
risk and social risk also have to be taken. This happens because customers are highly motivated
in terms of using early-stage products which are new within the Marketplace and are highly
complicated while also at the same time businesses have to implement several data storage
hardware as well. It happens because for proper management of voice driven applications and
efficient working of companies application a large amount of data has to be processed within
shortest time is fun for improving the overall associated work quality and because of which
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businesses have to face high work complexities in terms of recruiting technological logical
advancements within its working process.
New and emerging digital business models
Digital businesses use the technology in increasing the value of already existing business model.
The experiences form customers and the abilities of business supports the core operations for the
organisation. It is helpful for both digitally working companies as well as the traditional working
companies which are interested in transforming their business with the new digital technologies.
Automobile industry is always run on traditional methods but Tesla has given a modern approach
to the working of automobiles such as cars. Digital business model helps in creating value which
is based on the customers and their benefits for using digital technologies. The main focus of
digital business models is to create an advantage for which customers will be ready to pay
(Sousa, and Rocha, 2019). Developing a digital business model is very important for companies
to survive this modern market. The businesses must extend their analogue business by different
digital components like the service of ordering online. The different type of emerging digital
business models are:
Subscription based model: The current economy is based on subscription relating to the
entertaining and customer centric services. This model is very powerful as it helps in creating a
large and loyal user base. It helps in providing continuous stream of predictable revenues while
giving a more expected amount of sales. This type of digital business model helps in building a
sustainable form of revenue over the period of time. Companies having the subscription model
are required to invest a lot of amount. Along with this subscription model requires an essential
investment in the infrastructure for the services offered.
On demand model: This model helps the customer to do things at their own pace and regarding
their schedule. On demand model of digital business offer the chance to people to access the
content whenever and wherever they want at different time periods. It is helpful not just for
providing content but also for other kinds of services (Wirtz, 2019). Some industries can use this
model to show the content anytime the customer wishes to through their platform while on the
other hand other sectors can use this business model to achieve success. Such types of
technological channels allow the customers to interact with other people at any instant. The basic
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aim of this model is to create a smooth user experience where someone from the background
manufactures the required experience.
Marketplace model: Digital platforms create a base for intermediate marketplace for the
products and services. Supply and demand are considered together in the digital business model
which adds value to the large number of individuals present on the marketplace doing regular
transactions. This type of model can help an individual work all alone and represent the enlarged
offer already made by the company. Management of the property helps in providing external
services which include cleaning staff or a small business like a bakery shop which have a digital
business model in the form of market place. This can be done on large scale as well.
E-commerce model: This model proved that the web and internet is not just about people
connecting via computers. It can also be used for purchasing the physical products from any
organisation. This model can be used to use the digital platforms to showcase the product and
open the options for buying it online. This approach is very easy for the customers to purchase
the desired item without even stepping out of the house (Remane, and et.al., 2017). Technology
is used to make the working of human life easy and this digital business model proves this.
It can be clear that the digital business model best suited for the Tesla is the marketing
model. It helps in adding the value to the company which is not possible to create without the use
of digital technologies. Tesla will have no business if one eliminates the technology and internet.
This type of business model is characterised by the innovation in the digital business of the
company. It creates a foundation to services which are new to the market. All the acquisitions
and distribution related to the customers are dealt with the help of digital channels. Digital
business models can be used to reach out to the potential audience.
Business collaborations
Organisations like Tesla have to download business collaboration such that it is being able
to achieve when new understanding about the approaches in which business activities are being
done. There are several associated factors get the business is often have to develop work
collaboration And this happens because of the fact that with this approach companies comes to
ensure that both the partner companies are utilising their expertise to develop new product.
Search that both the partner companies are able to use their expertise in terms of developing
products by which new type of services can be provide it to the customers while also equally
distributing the financial risk associated with the product development approach. In the current
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time period since businesses are highly motivated in terms of using the technological
advancements and because of which it has to take a series of consecutive steps by which
digitalization can be implemented within the organisational working.
There are several associated advantages which can be achieved by the business with the
implementation of digitalization Technology. This comprises of proper monitoring of overall
organisational activities which are then in order to providing efficient high quality of working
while also by Monitoring organisational performance in various sectors by which appropriate
measures can be implemented and desired target within minimum efforts. There are several
disadvantages and challenges which are also being affiliated with the use of technological
advancements and this happened because with the implementation of technological
advancements the associated risk like having Malware ransom ware also increases. Due to this
Tesla has to recruit several antivirus software through which significance of the overall
associated risk can we reduced however with that there are several other challenges which also
have to been faced by the corporate and this include elements like high initial expenditures for
installing suitable software due to this companies financial growth within the market place is
being affected (Valentin, 2019).
In case of Tesla since the business develops electric self driving Cars for the customers
therefore due to this 8 has to take several innovative approaches by which the performance of the
final product on the ground level can be improved does in order to accomplish this company uses
several approaches which include elements like the integrated use of software and hardware for
developing product and by which it guarantees that it is being able to attain and efficient
competitive as bi concentrated making efforts to improve the quality of services which is being
provided at to the customers. Despite of fact that it increase is high expenditures for the business
but still it has make several efforts for recruiting technological advancements because with this
approach it can guarantee that it is being able to achieve and target bye providing new and rare
products to their customers and maintain their loyalty towards the corporate with which efficient
economics growth can we accomplished.
Since businesses have to you manage a large amount of complicated data due to which it is I
really important for it to develop work strategies to distributed the associated workloads with the
partner companies by which the problem-solving time can be reduced and we'll also allowed the
corporate to take several approaches by which performance within the market area can be
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enhanced (Lugtu Jr, 2019). Business collaborations afternoon have to be made by the companies
for distributing the overall workload and the complexities which are being associated for
managing big data which is being generated by the customers reviews of device performance and
several other factors with which appropriate strategy is after being developed for target
achievement. It is a necessary step for the business due to the fact that it has to guarantee that
appropriate measures are being taken to identify its weak performance areas and with that
suitable steps can be taken to enhance its performance with market area that will result in higher
organisational sales economic growth can also be accomplished by the corporate that will ensure
its sustainability within the market place.
E-commerce
E-commerce is the organisation approach in which companies tends to provide their services to
the customers through the means of internet and by which it is being able to and large number of
customer base through which it can maintain its efficient economic growth within the market the
overall significance of this factor is being increased drastically in the current time because of the
fact that in the current time period of covid-19 customers are being influenced to increase their
engagement with the E-commerce website for fulfilling their basic requirements because it is and
highly time-saving approach due to the fact that customers are able to achieve the desired target
at their preferred location irrespective of travelling to specific Geographic area (Teece, 2018).
Therefore this approach is I leaving used among employees while similarly Corporate have to
guarantee that and appropriate business model has to be implemented through which appropriate
designing can be developed accordingly as per the customer requirements by which higher work
productivity in terms of fulfilling the requirements can be accomplished and hence suitable
measures can be taken to enhance the overall associated grow.
E commerce principles are the basic principles which are being followed by the corporate in
terms of providing its services to the customers this can be seen in in the facts that corporate that
it take appropriate measures to achieve and hire work productivity by which companies
performance within the market place can be improved our since high amount of technological
steps have to be taken by the corporate due to which expenditures in terms of taking beautiful
measures increases which leads to perfecting company's performance within the market place
and hence it will not be able to provide its services to the customers.
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Tesla has to guarantee that it develops its working in context to the e commerce principles (Lang,
Reber and Aldori, 2021). This happens because the corporate as to guarantee that positive brand
image is being developed in front of the customers while fulfilling the legal legislations for
reducing the chances of facing penalties appropriate measures afternoon being implemented
which leads to developing and efficient competitive edge for the corporate within the market
place and hence desired work productivity is also being increased. In order implement e
commerce principles self evaluate it's working and then on that basis has to take appropriate
measures to achieve and efficient competitive edge.
Companies provide their services to the customers in the form of tangible electric smart car
options which can also be accessed with the mobile phones. Due to this business is able to
achieve and efficient competitive edge but while also there are several associated factors which
have to be taken into consideration why the corporate this happens because Tesla uses
application as an remote option to use the organisational product but in order to perform E-
Commerce activities several tangible manufacturing accessories and services can also be
provided by the business to the customer that will maintain customers high level of engagement
with the business and hence will develop positive brand image through which overall work
productivity can be enhanced and efficient competitive edge can also be accomplished (Chen and
Perez, 2018).
There are several associated elements which have to be taken into consideration by Tesla And
this happens because of the fact that company tends to provide smart car waste products to the
customer because of which it has to guarantee that it is being able to analyse the changes which
are happening within the external business environment and customer requirements as well full
stuff buy this overall strategy can be developed in such a way that weaknesses which are
affecting the work productivity are being identified and overall strength is being used to achieve
the opportunity while reducing the Threads associated with that are get achievement approach.
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CONCLUSION
Digital businesses are the new trends of the new business world. The advancements in
technology are outstanding from past few years. Almost everything is run with the help of a
digital source and internet. There are many advantages of digital technology in the operations of
business. Digital platforms are used managing the business virtually on the global scale. There
are many emerging digital business models which the company can use to increase their hand in
digitalisation. Having new collaborative relations and digital technology for boosting the
business strategies has an influence on the organisation. There are many theoretical concepts
related to the digital business which are discussed in detail. Tesla can use some of the
multidisciplinary approach to their business to move on with digital technology.
APPENDIX
Tesla is an American company which serves electric vehicles. This company is based in Palo
Alto, California. This company is the highest sales in the plug-in market as well as the battery-
electric market. This company develops itself all over the world and is a major installer of solar
photovoltaic energy systems. It being the best and the largest supplier of battery energy storage
systems is the world’s most awesome company. Martin Eberhard and Marc Tarpenning founded
the company in July 2003 and named it Tesla Motors. Elon Musk served this company at his
best, has been CEO since 2008 and he contributed most of the funding in the early days. As the
company rises and increased is production, Tesla’s third employee Ian Wright was shortlisted
and joined few months later. With the help of these three the company was raised millions and
millions and is the biggest company.
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REFERENCES
Books and Journals
Chen, Y. and Perez, Y., 2018. Business model design: lessons learned from Tesla Motors.
In Towards a Sustainable Economy (pp. 53-69). Springer, Cham.
Krommes, S. and Schmidt, F., 2017. Business model analysis of electric mobility products and
services. International Journal of Automotive Technology and Management. 17(3). pp.316-
338.
Lang, J.W., Reber, B. and Aldori, H., 2021. How Tesla created advantages in the ev automotive
paradigm, through an integrated business model of value capture and value
creation. Business & Management Studies: An International Journal. 9(1). pp.385-404.
Lugtu Jr, R.C., 2019. Tesla: Testing a Business Model at its (R) Evolutionary Best (Doctoral
dissertation, DE LA SALLE UNIVERSITY-MANILA).
Naor, M., Druehl, C. and Bernardes, E.S., 2018. Servitized business model innovation for
sustainable transportation: Case study of failure to bridge the design-implementation
gap. Journal of Cleaner Production. 170. pp.1219-1230.
Remane, and et.al., 2017. Discovering digital business models in traditional industries. Journal of
Business Strategy.
Senyo, P.K., Liu, K. and Effah, J., 2019. Digital business ecosystem: Literature review and a
framework for future research. International Journal of Information Management. 47.
pp.52-64.
Sousa, M.J. and Rocha, Á., 2019. Skills for disruptive digital business. Journal of Business
Research. 94. pp.257-263.
Teece, D.J., 2018. Tesla and the reshaping of the auto industry. Management and Organization
Review. 14(3). pp.501-512.
Valentin, M., 2019. The Tesla Way: The disruptive strategies and models of Teslism. Kogan
Page Publishers.
Wieland, H., Hartmann, N.N. and Vargo, S.L., 2017. Business models as service
strategy. Journal of the Academy of Marketing Science. 45(6). pp.925-943.
Wirtz, B.W., 2019. Digital business models. Springer International Publishing.
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