Individual Presentation on Digital Business: Burberry Company Analysis

This presentation analyzes Burberry's digital business strategy and improvement plan. It explores the advantages of implementing the identified scope for improvement, focusing on online channels, pre-sale and post-sale customer behavior, and overall business management. The presentation highlights the importance of a digital approach for competitive advantage, emphasizing the development of an online marketplace and a customer-centric approach. It concludes that a well-defined improvement plan is crucial for systematic growth and success in the digital business landscape. The analysis is based on the Burberry company as a case study, and the presentation is intended to convince senior management of the benefits of the proposed digital strategies. The presentation also covers the background of Burberry, its products, and its online market presence.

DIGITAL BUSINESS

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 Advantages of implementing the identified scope for
improvement in Burberry company
 Advantages of identify and include the online
channels/marketplace
 Advantages of focusing on pre sale and post sale
customer buying and engagement behaviour
 Advantages of overall management of business
 CONCLUSION
 REFERENCES

INTRODUCTION
Digital business is one of the modern ways of performing
business functions by taking help and support of
information and technology. It is major role of traditional
business to shift to digital business in order to gain
competitive advantage and perform quick and accurate
operations. In this project example of Burberry company
is taken into consideration for better understanding
dimensions of digital business.

Advantages of Implementing the Identified Scope
for Improvement in Burberry Company
 The implementation of identified scope will help the
Burberry company to increase its market value in the era
of stiff competition between companies. This will also
develop a focused approach in dealing with key
functions and tasks of a business.

Advantages of identify and include the online
channels/marketplace
 Burberry company will be able to increase its sales
turnover if it performs online marketing channel based
operations. The company will also get increased revenue
from customers if its sales are increased.

Advantages of focusing on pre sale and post sale
customer buying and engagement behaviour
 If the Burberry company focuses on post and pre sale
aspects, it will company more competitive as well as
increase its approach to manage customers.
 The Burberry company will be also able to increase
customer satisfaction with the support of focus on pre
and post sale.

Advantages of overall management of business
 Main emphasis of Burberry company on overall
management of business will make the company more
customer oriented and will make it one of the finest
company all over the world. This approach will make
company more competitive and management will be also
benefited if all things and tasks are managed on time.

CONCLUSION
From the above analysis it can be concluded that in order to
gain competitive advantage, it is necessary for a business
entity to develop digital operations. This project concludes
that main focus of a business should be on development of
online marketplace. The presentation concludes that
improvement plan is one of the key requirements of a
business which helps in systematic and precise growth.

REFERENCES
 Broekhuizen, T.L., Broekhuis, M., Gijsenberg, M.J. and
Wieringa, J.E., 2021. Introduction to the special issue–digital
business models: a multi-disciplinary and multi-stakeholder
perspective. Journal of Business Research, 122, pp.847-852.
 Brown, N. and Brown, I., 2019. From digital business strategy
to digital transformation-How: A systematic literature
review. Proceedings of the South African Institute of
Computer Scientists and Information Technologists 2019,
pp.1-8.