Digital Business Report: Burberry, Digital Models, and Strategy

This report provides a comprehensive analysis of Burberry's digital business strategy. It begins with an overview of digital business, discussing its advantages (global reach, lower cost, personalization, measurable results) and disadvantages (skills and training, time-consuming, high competition) in the context of Burberry. The report then critically evaluates new and emerging digital business models like freemium and subscription models, considering key business issues such as cybersecurity and ethical conduct. Furthermore, it assesses the impact of new collaborative relationships and strategic alliances facilitated by digital technology for Burberry. Finally, the report discusses how e-commerce principles could be used by Burberry to enhance its online presence and customer engagement. The report concludes with a summary of the key findings and recommendations for Burberry's digital business development.