BM565 - Digital Business: Report on Cultural Impact of Technology

This report examines the impact of digital business and new technologies on organizational culture, addressing the importance of the topic, its development, and the technologies used. It covers machine learning, artificial intelligence, and online platforms, discussing their applications in data analysis and business operations. The report identifies the types of organizations using these technologies and assesses their effectiveness as business tools. Furthermore, it connects the topic to course content, explores the relationship between digital technologies, and discusses emerging and old management theories. It concludes that digital business and new technologies are crucial in the modern era, emphasizing the need to understand their significance and effective implementation for achieving positive organizational outcomes in a competitive business environment. Desklib offers additional resources for students.

Digital Business and new
Technologies

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
TASK 1.......................................................................................................................................4
A)Why you deem this topic to be of importance .......................................................................4
B) How this topic has developed................................................................................................4
C) Explain about the technology used within the topic and what it is used for .........................5
D) Give description about the technology and platforms used within the topic ........................5
TASK 2.......................................................................................................................................6
How does this relate to the course content and also discuss about the nature of relationship
between digital technologies. Explain also about the new and old emerging theories on
management and business practices and structures? .................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital business basically refers to the process of digital technology in order to reinvent
the models of business and also transform the customers experience and company's products as
well. In today's period of time, digital business is very important because it not only enhances the
efficiency of business but it also increases the performance level into positive manner. In the
present report, a topic is taken into consideration which is named as “The impact of digital
business on the culture”. The present report will cover discussion about the importance of the
topic and also about in which manner the topic has developed. In addition to this, the report will
cover analysis about the technology used within the topic and for what purpose it is used for.
Moreover, the report will cover analysis about technological platforms and software used within
the topic and also about the kind of business and organisation uses the technology.
MAIN BODY
TASK 1
A)Why you deem this topic to be of importance
This topic is important because with the changing period of time when digital business
has achieved a high peak in this business world then it start affecting the culture as well. It is
important to have an understanding about this topic because up to a certain extent these new
technologies has impacted the organisation into negative manner(Ismail and et.al., 2017). Digital
business has totally changes the ways of production of products and services due to which people
forget about the natural processes and the hard work which will give different results as
compared to the technological production. The reason behind significance of this topic is that it
help in terms of improving the efficiency level in terms of operational part due to which
employees feel very relaxed and forget about the basics of organisation. So its important to have
an understanding about this topic.
B) How this topic has developed
This topic has developed in such a manner that the digital business is very important
according to this changing period of time and it certainly impacts the culture as well.

This has happened due to this reason that mostly people start depending too much on the
technology due to which they forget about the culture whether it is related to organisational level
or it is related to the society level. So there is requirement to develop this topic so that an
understanding can be given among people that somewhere digital business has impacted the
culture into negative manner(Kane., 2019).On the initial level, it has been observed that mostly
businesses has been done on offline basis due to which there is a proper interaction among
employees but shifting towards online businesses has reduced the face to face interaction and
also difficult to attain the customer satisfaction level on the higher scale.
C) Explain about the technology used within the topic and what it is used for
Within the topic, according to changing face of business there are different technologies
which has been introduced. There are mainly use of machine learning and artificial intelligence
in the businesses due to which organisations can able to perform into out of box manner. These
technologies has been majorly used for data analysis and data mining as well. Artificial
intelligence can be used into this context of spam filters, smart email categorisation, voice to text
features and process automation as well. Machine learning is also helpful at the organisational
level because it allows businesses to predict the consumer purchasing habits, popular products
and market trends as well. For these purposes the technologies has been used into positive
manner.
D) Give description about the technology and platforms used within the topic
Within the topic, online platforms has been used due to which it not only increases the
efficiency level of business but also enhances the speed of delivery of services and products of
the organisation. This kind of technology not only saves the time but also saves resources,
energy level of employees and organisation as well. In this digital business, there are mostly
technologies which are machine learning and artificial intelligence as well (Kreutzer and et.al.,
2017).According to changing period of time, businesses have also launched their own apps
which are beneficial from the perspective of employer and employees as well. These
technologies also solves the problem of data analysis of the business on a larger scale. So these
kind of technologies and platforms within the topic.

E) What kind of organisation and businesses uses this technology
This kind of technology is majorly used by online businesses and those organisations
who provide their services on the online basis. This kind of technologies has been used by online
businesses who are involved retail sector and there are certain kinds of organisation such as
Limited Liability company, corporation and non-profit organisation as well (Petit and et.al.,
2019). So these are the kind of businesses and organisation who uses this kind of technology on
large scale.
F) How is it used as a business tool and is this effective ?
According to changing period of time, the role of technology get enhanced on a very fast
pace manner. The technology can be used as a business tool specially into the context of artificial
intelligence where data analysis has enhanced the performance level of organisation into positive
manner. This has also been used as business tool because it contribute in terms of increasing the
revenue and profit level of the organisation into positive manner(Remane and et.al., 2017). It
also help in terms of streamlining the processes and also track the progress into positive manner.
It also contribute in terms of maintaining the flow of data and also manages the contacts and
records of employees as well. It ultimately increases the efficiency into operational terms which
supports in reducing the costs and enables the business to grow into fast pace manner. So in the
overall manner, it very useful in terms of acting as a business tool. This tool is effective in terms
of nature because it contribute into the context of achieving out of box results into proper manner
and supports the business to grow into positive manner.
TASK 2
How does this relate to the course content and also discuss about the nature of relationship
between digital technologies. Explain also about the new and old emerging theories on
management and business practices and structures?
This is majorly related to the course content because in this changing period of time it is
very important to have deeper knowledge about digital business and technologies as well.
According to upcoming trend of the organisation it has been observed that businesses are mostly
done on the online business due to which it is important to have an understanding about technical
levels as well(Scuotto and et.al., 2017). So learning related to this topic is very significant for
the proper development and growth of an organisation.

This is also related to the course content as well because updated technologies has also
support an individual in terms of their overall growth and development as well. The nature of
digital technology is very supportive, positive at the organisational level because digitalisation is
majorly driven by the fast emergence and adoption of digital technologies as well (Senyo and
et.al., 2019).These technologies basically include emerging technologies such as internet of
things or block chain but also more established technologies such as social media or cloud
computing. The nature of digital technologies is of such kind where these technologies has
solved the problems into fast pace manner and also reduces the the level of hard work on a very
large scale. So the nature of relationship between technologies is very effective and result
oriented due to which business can achieve higher level of results as well.
The explanation of old emerging theories of business management:
Decision making theory:
This theory of management deals with the behaviour of employees in the scenario of risk
as well as uncertainty. This theory undertakes effective usage of assumptions and attempt at
dealing with complications that has risen due to uncertain situations.
Quantitative theory:
This theory allows the manager in critically understanding the complex problems by
taking the support of statistical methods. In this, the theory is developed considering the logical
parameters that support business managers in providing effective solution to complex managerial
issues (Zhu, Mou and Benyoucef, 2019).
System theory:
This theory reflects the complicated understanding of different systems followed with the
company. In addition to this, the system is influenced by the time as well as space factors and it
is also defined by the environmental structures.
Contingency theory:
The application of this theory supports the business managers to formulate decisions
according to the given circumstances and situations. The theory adopts the pragmatic approach
that enable the manager to effectively align business strategies according the changes in market
conditions.
The discussion of new emerging business models:

B2C:
The business to customer business model is considered as the e-commerce theory which
engages in providing goods and services directly to the customers. This business model puts its
focus upon providing goods and services directly to the customers thus it eliminates the
engagement of any intermediaries. This type of business model is growing at the fastest pace due
to the increase in popularity of digital marketing platforms.
B2B:
In this E-commerce business model, the business provides their products and services to
the another business parties. This is also termed as the emerging E-commerce model that allows
wholesalers of products to sell directly to retailers as well as other wholesalers. For Instance, the
business owner can practise the usage of social media platforms in order to gather more
customers (Yoo and Jang, 2019).
C2B:
In this, the customer creates a value to the business organisations by selling product or
services directly to the business organisations. The boost in digital technology has provided the
opportunity in front of customers to provide specialised services in effective manner.
C2C:
Consumer-to-consumer is a rising e-commerce model that has increased popularity due
to innovational changes and introduction of social media platforms. It also allows individuals to
trade with each other on a regular basis within an online business environment. A superb
example is OLX application which was configured to conduct the procedure of selling including
different customers. Moreover, Instagram has enhanced the scope of C2C business model as it
allow customers to engage and creates value for each other.
CONCLUSION
The above stated report concludes that digital business and new technologies are very
important into this changing period of time. It has been concluded that it is important to
understand the significance of topic and the requirement of developing this topic into positive
manner. It has been determined that there are certain technologies and platforms which has been
used within the topic in order to achieve positive results at the organisational level. It has been
observed that there are certain specific reasons for which these technologies has been used into

effective manner. These technologies and digitalisation act as the business tool and it is very
effective in order to bring out best results for the organisation. These technologies has been used
by certain kinds of businesses and organisation as well so that they can stand out differently into
the market and give better results into this competitive world of business.

REFERENCES
Books and Journals
Ismail and et.al., 2017. Digital business transformation and strategy: What do we know so
far. Cambridge Service Alliance, 10, pp.1-35.
Kane, G., 2019. The technology fallacy: people are the real key to digital
transformation. Research-Technology Management, 62(6), pp.44-49.
Kreutzer and et.al., 2017. Digital business leadership. Digital Transformation–Geschäftsmodell-
Innovation–agile Organisation–Change-Management.
Petit and et.al., 2019. Digital sensory marketing: Integrating new technologies into multisensory
online experience. Journal of Interactive Marketing, 45, pp.42-61.
Remane and et.al., 2017. Discovering digital business models in traditional industries. Journal of
Business Strategy.
Scuotto and et.al., 2017. Shifting intra‐and inter‐organizational innovation processes towards
digital business: an empirical analysis of SMEs. Creativity and Innovation
Management, 26(3), pp.247-255.
Senyo and et.al., 2019. Digital business ecosystem: Literature review and a framework for future
research. International journal of information management, 47, pp.52-64.
Yoo, B. and Jang, M., 2019. A bibliographic survey of business models, service relationships,
and technology in electronic commerce. Electronic Commerce Research and
Applications, 33, p.100818.
Zhu, W., Mou, J. and Benyoucef, M., 2019. Exploring purchase intention in cross-border E-
commerce: A three stage model. Journal of Retailing and Consumer Services, 51,
pp.320-330.