Digital Business Report: Cybertill Ltd Analysis and Strategies

This report provides a detailed analysis of digital business, focusing on the context of Cybertill Ltd. It begins by outlining the advantages and disadvantages of digital business, followed by an examination of different digital business models, including Freemium, Marketplace, and "Using instead of buying," and their implications for cybersecurity and ethical considerations. The report then explores the impact of collaborative relationships and strategic alliances through digital technology. Finally, it discusses the principles of e-commerce. The analysis covers various aspects of digital business, providing insights into strategies and challenges faced by companies like Cybertill Ltd. The report emphasizes the importance of adapting to the evolving digital landscape to achieve business growth and success.

DIGITAL BUSINESS

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Advantages and disadvantages of digital business .................................................................3
2. Digital business models on the context of business issues cybersecurity and ethics...............5
3. Impact of collaborative relationship and strategic alliances through digital technology.........7
4. Principles of E-commerce........................................................................................................8
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital business is a concept of new business in which use of digital platform is
increased. It is a platform which used new technologies and internet and attract customer on
digital platform. It creates new impact on business models, consumer experience and the internal
capabilities that support different business operations. This report will help Cybertill Ltd
company to evaluate the strategies that assist it in their digital business. Cybertill Ltd is a cloud
based retail technology company which is established in 2001 to provide consumers basic
requirements products across all touch points (Senyo, Liu, and Effah, 2019). This report will help
to explain advantages and disadvantage of the digital business with respect to Cybertill Ltd
company and it also critically evaluate the digital business model which explain key issues of
cyber security and ethics. This report also evaluate the impact of new collaborative relationship
and strategic alliance of digital technology and in the end it discusses the different e-commerce
principles.
MAIN BODY
1. Advantages and disadvantages of digital business
There are various advantages and disadvantage of digital business with respect to
Cybertill Ltd company which affect business growth and profit. So various advantages and
disadvantages are as follows,
Advantages of digital business:
Main and most important advantage of digital business is that they directly target their
audience which help company in different factors such as cost-effective and measurable way and
it also increases brand loyalty and online sales. There are number of benefits of digital business
which are as follows:
Global reach: Digital business reach globally with the help of various digital platform (Haffke,
Kalgovas, and Benlian, 2017). Global reach also help Cybertill Ltd company to increase their
reach by the help of digital marketing.
Lower cost: In digital business low cost required in compare to other traditional business.
Personalization: It also helps to business by providing there customer dataset and it includes their
needs, expatiations etc. and according to their requirements Cybertill Ltd provides products and
services.

Customer intelligence: Digital business also provide customer intelligence for this company use
online marketing tools to target new consumers and website analysis tools to get insight of
customers.
Potential of rapid growth: For Cybertill Ltd selling retail products on the internet attract more
customers and help it in their potential growth.
Easy access of market: Digital business provide easy access of market to the customer and it
makes shopping easy for customer and it also beneficial for company to attract more customers.
Widen your market: For Cybertill Ltd it is major advantage because the ability to expand market
is increased in digital business and it easy in compare to local market.
Disadvantages of digital business:
Cybertill Ltd also face various challenges in digital business which may affect their
growth and profitability. Some challenges or disadvantages are as follows,
Security and privacy issues: In digital business it is major challenge or disadvantage for the
company because in online business and on internet data are not safe and it increases threats for
the customers (Ištvanić, Crnjac Milić, and Krpić, 2017). Security of digital business easily break
by hackers, and they can also misuse the customers' data so privacy in digital business are big
issue.
Infrastructure costs: Even in digital business company are not paying huge amount for facing
customer but to operate different software and all the business they need a good infrastructure
which make their work easy and at one floor for that they invest huge amount.
Advertising costs: To attract more customer Cybertill pay large amount in promotional activities
such as advertising, email marketing, social media marketing, website marketing etc. Which help
company to attract more customer but it takes large amount.
Legal issues: For digital business in retail company with e-commerce laws will be challenging.
They need to be aware of all laws and legal issues which can affect their business, because it
affects company growth and profits.
Skills and training: In digital business Cybertill Ltd ensure that there staff members have good
skills and knowledge to operate the business, because if staff member not have proper trainings
and skills then it will affect company productivity and profitability.

Time consuming: In digital business some tasks such as delivering process of the products,
return and replace process etc. are very time-consuming which may be decrease profit and
customer attention.
High competitions: While Cybertill reach at global audience then they may face high
competition in digital business because digital business industry are growing with constantly
rate. It may affect companies productivity and performance. Competition is also a big challenge
in digital business for the company.
Customer trust: In digital business because of different challenges and disadvantages it is hard to
established customer trust on the company. It is also difficult without physical business and face
to face interaction between buyers and staff members. Cybertill Ltd needs to set excellent
customer services which can help company to gain customer trust.
These all digital business advantages and challenges are affect company performance and
profitability. Cybertill Ltd make sure that they use advantages as an opportunity and reduce
different challenge which affect their business.
2. Digital business models on the context of business issues cybersecurity and ethics
Digital Business Models:
Development of digital business models are important for the Cybertill Ltd company. It
helps company to set digitalization and digital gap in the digital business. It has different
characteristics which apply synchronously (Wirtz, 2019). For instance some characteristics are
business model is characterized by digital business and new technologies, Usually digital
business products and services are new in the market. Digital business models make different
consumers value that can advertise.
There are different types of digital business models which affect business issues such as
cybersecurity and ethics etc. these types are as follows,
Freemium Model:
In this model company provide free and limited services to the customer to attract them
toward their products and services. They try to sales their products with their full efforts to get
more customer attention. In this model they challenge to upgrade their business from freemium
to paid version. Freemium model also have some business issues such as cyber security and

ethics. If company are facing such issues in business models that it may be affect their
productivity and security. In digital business cyber ethics issues are gradually increasing and
these are affecting the business model and business growth. For that Cybertill Ltd company must
try to apply cyber security in their digital retail business it may help company to overcome cyber
ethic issues and it also helps to increase productivity and performance oh the business.
Somewhat freemium model also helps company to reduce cyber ethics issues by following
principles of competence standardization in which it includes personal intensive activities like
sales were make more effective with automatic process.
Marketplace model:
This model help digital business and its function by providing marketplace for different
products and services. In this model regular transect ion take place by adding values to the
products and services. This followed by large number of independent players to create huge
impact on marketplace. It also works alone to represent the digital business and their strengths to
existing company. In this model also business issues such as cyber ethics are effect and decrease
the productive. This model help Cybertill Ltd to overcome cyber ethics by using effective cyber
security method which help company to prevent customer data from hackers (Remane, and et.al.,
2017). If cyber security and Ethics are followed by company and this business model help to
overcome cyber ethics issues than company will gain customer trust and increase their sales.
Marketplace model also help target customers by using effective management that allows
external service provider that are already using this market place digital business models which
help the company to overcome business issues and help to increase sales and digital traffic.
Using instead of buying:
This digital business model help company to use different asses such as software, auto
mobile, machine etc. It is most useful model to overcome different digital business issues cyber
ethics, poor analytics, lagging and legacy in business models. This model helps company to
reach new target audience with reducing barriers. By using this model company operate its
different operations such as payments etc. all operation done by machines and software to make
effective digital business and reduce chances of hacking. This model help cybersecurity to grow
more often and in wide range (Maryville university, 2020). It helps Cybertill Ltd company to
ensure the safety of digital business. Cyber attacks are dangerous for digital businesses to over

come this and to prevent company from black hat hackers company must use cybersecurity
ethics.
These all models help company to prevent from different digital business issues which
affect company progress and performance and create trust issues in the customers. Models also
beneficial for Cybertill Ltd company and provide effective market place and target customers.
These models also assist company to rise their productivity and performance.
3. Impact of collaborative relationship and strategic alliances through digital technology
Collaboration relationship means working with two or more people in order to develop
common goals or objectives. Collaboration has also preferred to working solution while using
various points of views. Customer relationship management systems in Cybertill allow their
employees for building the connection with customer and proper relationship with them. When
technology is used of managing their relationship with customer that could lead to profitability in
company along with that also help business to manage their connections from customer in
various ways (Gundolf, Jaouen and Gast, 2018). Collaboration relationship has also positive
impact on business culture and their management style in Cybertill. Company also has
collaborative with other business as well to contracted employee for performing their various
activities and making many profits. The company while following collaboration technologies can
used to find the talent, that is used for particular projects furthermore release more contract in
jobs for employee. New collaboration relationship through digital technological have impact to
communicate with other business and make their own market position through using well
advance technology. Cybertill companies are many benefits from their relationship with
customer, employee and some other business a keep motivating their customer and employee for
using their more products and selling them into market.
Collaboration relationship application could help their company for marketing products
and services directly to people who need with them. This software in company support them to
sales through using lead generation and sales support and helps employee for making their more
sales in form of contracts customer. It allows business to see other business performance through
making the use of reports, graphics so on. Collaboration in Cybertill also help for improving
their productivity as allowing team members to communicate with each other or across the
departments (Liu and et.al., 2017). Improving customer experiences while by connecting them

with right team members and it will help in reducing the time as well resources which are used
for customer will be fewer. They must not compromise with resource quality of customer that are
providing to customer. External collaboration and communication being much improved for
enhancing their relationship with vendor or suppliers and thereby reducing costs with growth of
efficiency.
Strategies alliance in digital technology means arrangement between two companies
mutually for undertaking their projects. Cybertill will make the positive impact on strategies'
alliance for entering into market in which they can easily improve products line and hence
developed their competitor. It helps in reducing risk of business as well help in business to run
for long term. Giving new resources in improving their existing resources through which they are
more capable for making their developed and digital technology if the supposing to merger with
some other companies. Strategies alliance also states about the entering into new business as in
the form of partnership in which they can easily their more advance technology used for better
established. Gaining some new clients moreover add competitive skills in business. Cybertill
develop software products and sold them to telecom company along with they usually targeted to
small business (Coupet And et.al., 2020). Again resold to telecom while using business to
business channels. This might be give some more benefits to software companies to give more
value to customer could be done by distribution channels while using various digital platforms.
An alliance have relationship between two parties though they can exchange various information
such as services, products, creditability, capital. This connection or network can make their
company for creating valuable advantages. Using alliance partner in company work during the
rise in marketplace of economic cycle. Strategies alliance keep their company encouraged for
making their business well-developed and make their company with earning he amounts of
product through which customer and employee also get some benefits from their sources.
4. Principles of E-commerce
E-commerce is business of selling and buying of products as well services through the
internet. Almost everything can be purchased through having e-commerce sector. It is important
because the best ideal way to innovative products along with this providing various services tools
for attracting more customer while by giving them offers, discount etc (Ndonga, 2019). E-

commerce business also support for making developed personality and character to business.
Here are some following principles of E-commerce which is used by Cybertill LTD :
Saving times:-
Cybertill company developed much software, and they have make the proper use of E-
commerce business in their organization. As usually E-commerce business help for saving time
through which they can easily make their more customer and attracted towards for investing
more in their sites. Cybertill can grow their experiences with having efficient targeting customer
which could be based on advertising preferences of company, and they can easily encourage in
shopping from their sites. Furthermore, making them more aware about what they have to
purchased ad in which things they can save their time for going shopping (Burova And et.al.,
2018). Developing business online keep help in knowing more about trends and fashion among
their market as well customer.
Using various payment methods:-
Organization using various payments methods such as customer can pay while by using
cards system. As more and more shoppers have adopted their digital payments methods in
overall world. Changing in the payments methods can easily lead to have more development in
business and making their targeting customer more for building up market position. Trends to
involving the slowly with new implementing rather than using replacing them with some
advance technology (Tomlinson, 2019). Customer will also very excited about using various
payment methods through which company can their more profits in offering something new
ways of payments seems. It can be ensured about range of payment option more available along
with this factor help companies for gaining customer trust and conversions that could be
increased.
User friendliness:-
E-commerce websites should be easy to track along with easy in doing any research for
people topics. Websites should be creative in such a way that everyone can make their topics
much relevant as they can and allow users to reach out various pages of products and services.
Cybertill company using friendliness websites in which they allow people to make more visible
about pictures, details and similar products as shown in hoarding of their company (Laurinaitis
and et.al., 2020). It could be much easy to understand their products well or without touching or

seeing them in real. This might be better chance for company in getting much customer and this
can be look more realistic.
Customer and media support:-
In developing business the most important is for customer and media support and
company make their more used in making them well-developed. In general, it can be said that
younger generation are more attentive in using digital technology and create their business
contact through Facebook or some other social media platforms. Customer support can be taken
while by targeting more and many audiences from their products and services offering at
reasonable pricing. Customer will give their review rating through online or in form of
suggestion. In Cybertill company media has much support to them as people get more attention
from the social media. Nowadays social platforms have become necessary in each life and from
their people can easily get their selective products or some other generally information related to
their products and services.
Email campaigns:-
In E-commerce business sector as Email play important role in which they can send some
important information to various clients or customer to those which are in contact. Email
campaigns in Cybertill company use by employee to let know to their customer about various
products and services or coupon or promotions through using subscribed (Martínez-Navarro and
et.al., 2019). Email marketing is a great way to connect with their customer and using digital
technology as various companies have become ore digital in making their customer more
attractive. All the work in companies have been now done through suing Emails. This is a great
way to connect with customer, after their purchasing encouraged them for review about their
products and services.
CONCLUSION
From the above report it had been concluded that digital technology become important
part of everyone life. This has many benefits such as easy mode of payment, online shopping,
making transaction much easier etc. As e-commerce business play virtual role in organization
can conduct their business online while by creating companies websites, blogs or using social
media platforms. Cyber security and ethics are emerging more in digital business model as they
are facing issues of hacking data, losing personal details and various other issues. Collaborative
relationship with many other business and strategies alliance have impact on digital technology.

Digital technology in companies could able them much capable for being their well-development
in market and towards their competitive. Easy mode of payments, saving times, known their
targeted customer that could be more essential for taking their benefits from digitally technology.
REFERENCES
Books and Journals
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Coupet, J. and et.al., 2020. Collaborative value in public and nonprofit strategic alliances:
Evidence from transition coaching. Administration & Society. 52(3). pp.405-430.
Gundolf, K., Jaouen, A. and Gast, J., 2018. Motives for strategic alliances in cultural and creative
industries. Creativity and Innovation Management. 27(2). pp.148-160.
Haffke, I., Kalgovas, B. and Benlian, A., 2017, January. The transformative role of bimodal IT in
an era of digital business. In Proceedings of the 50th Hawaii International Conference
on System Sciences.
Ištvanić, M., Crnjac Milić, D. and Krpić, Z., 2017. Digital Marketing in the business
environment. International journal of electrical and computer engineering systems. 8(2).
pp.67-75.
Laurinaitis, M. and et.al., 2020. Limitations of the Concept of Permanent Establishment and E-
Commerce.
Liu, Y. and et.al., 2017. Human side of collaborative partnerships: A microfoundational
perspective.
Martínez-Navarro, J. and et.al., 2019. The influence of virtual reality in e-commerce. Journal of
Business Research. 100. pp.475-482.
Ndonga, D., 2019. International taxation of e-commerce business income. The International Tax
Journal.
Remane, G., and et.al., 2017. Discovering digital business models in traditional
industries. Journal of Business Strategy.
Senyo, P.K., Liu, K. and Effah, J., 2019. Digital business ecosystem: Literature review and a
framework for future research. International Journal of Information Management. 47.
pp.52-64.
Wirtz, B.W., 2019. Digital business models. Springer International Publishing.

Online
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through: < https://online.maryville.edu/blog/cyber-security-ethics/>.