BM565 Digital Business and New Technologies: Domino's Pizza Report

This report analyzes the importance and development of digital technology in the business environment, focusing on Domino's Pizza as a case study. It covers the impact of digital technology on businesses, including its importance, uses, platforms, and software. The report highlights Domino's Pizza's digital transformation from a traditional pizza chain to a technology innovator, emphasizing the use of artificial intelligence, automation, and various digital platforms to improve productivity, customer experience, and overall business performance. It also discusses the broader applicability of these technologies across different types of organizations and their effectiveness as business tools for enhancing collaboration, communication, and competitive advantage.

BM565 Digital
Business and New
Technology

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Importance of digital technology...........................................................................................3
Digital technology development............................................................................................4
A detailed description of the digital technology and its uses.................................................4
Technological platforms and software...................................................................................5
The type of business and organisation that uses the technology............................................6
Use of digital technology as a business tool and how effective it is......................................6
CONCLUSION..........................................................................................................................7
REFERENCES...........................................................................................................................8
Books and Journals:...............................................................................................................8
Online:....................................................................................................................................8

INTRODUCTION
In today's business world, technology is playing an important role as it helps to
increase the efficiency of products, systems and services. It is really helpful for tracking and
streamlining processes, managing contacts, maintaining data flow and employee records
(Whitelaw and et.al., 2020). This report aims to analyse technology's importance and how it
has developed in the environment with the special reference to Domino's Pizza. It is an
American multinational pizza restaurant which found in 1960. The headquartered of
Domino's Pizza is situated in Michigan, United States. This report will cover digital business
and new technologies which include artificial intelligence, big data, machine learning, etc.
This report will cover the impact of digital technology on business. It will also cover
importance of digital technology, its uses, platforms and software.
MAIN BODY
Importance of digital technology
This is the era of digital business in which technology is playing an important role (7
Advantages of Digital Technology In Today’s Time, 2020). It is very important for each and
every organisation to work on the development of digital technology. It is identified that
digital technology is modifying the life of every individual in every aspect such as work,
entertainment, shopping and communication. Digital technology is referred to devices that
are faster, lighter, compact and versatile. There are many benefits identified by Domino's
Pizza in the use of digital technology. Some of them are mentioned below:
 Social connectivity: It is found that Domino's Pizza is mainly focusing on increasing
social connectivity and because of that they’re using digital technology as it is easy to
stay in touch with family, friends, etc. Digital technology is found to be very helpful
for people as-it-is design in order to get socialize. It includes messaging, mobile
phones, texting, etc.
 Versatile working: This is very important to note that digital technology is
transformed the nature of work as it increases connectivity options (Ting and et.al.,
2020). After the pandemic situation, it has become very necessary that people should
work from home. With the help of digital technology, now people are doing their
work from home which is also known as remote working. Domino's Pizza is
understanding the importance of digital technology and that's why they used it in
order to transform their nature of work.

 Automation: It is identified that Domino's Pizza is increasing the use of digital
technology as they know that it helps to make the machine smarter. There are many
stores of Domino's Pizza found in which there is no need for humans in order to
operate the machines. People can do orders without any employee of Domino's Pizza
as they have much which provided automation services.
Digital technology development
It is identified that the digital revolution began between 1950 and 1970. It was
actually the development of technology from mechanical and analogue to digital. It is found
that because of digital technology, the communication of humans was also changed as they
were starting through cell phones, the internet and computer. The digital revolution is
actually the information age. In the 21st century, the use of cell phones we become a common
position and it is the most common way of communication. By 2015, it is identified that
approximately 50% of the world was connected with an internet connection. With the help of
digital technology development, it is identified that the ability to store and form has grown
and become accessible. It has provided many societal impacts and lifestyle changes. Digital
technology development increases the ability to communicate and find important information
in an easy way. It is found that the development of digital technology is increasingly e spread
in the market as each and every organisation are understanding that use of digital technology
becomes beneficial for them. But it is very important for company to use digital technology
in an effective way so that they will enjoy the positive impact of digital technology on
business practices, policies, management, people, culture, ethic and the skills. It is found that
digital technology is very helpful for understanding the culture of other nation and other
people. When company is planning for expanding the business that digital technology plays a
very important role in order to understand the cross cultural management. This is the strategy
that used by Domino's pizza as they become able to understand the culture of other nations
with the use of digital technologies.
A detailed description of the digital technology and its uses
It is identified that digital technology is playing an important role in business as it
helps an organisation to remain competitive in the market. Every day the competition in the
market is increasing at a rapid rate (Vargo and et.al., 2021). The reason behind this is
companies now understand the use of digital technology and they are using it as a strategy in
order to attract customers. It results in the success of the company as they become successful
in order to attract customers with the help of using digital technologies. It is important to

embrace digital technology in business as it provides many positive impacts on business such
as cost-saving, improving productivity and efficiency, maintaining a competitive advantage,
digital transformation, etc. In the case of Domino's Pizza, it is found that Domino's is an
international pizza chain that went from near bankruptcy to technology innovator. It was
famous for brick and mortar is a place as they promised to deliver pizzas in 30 minutes or
less. That was a tactic which used by dominos in order to beat their competitors in their own
game. There are many innovations found in Domino's pizza as they are the first digital
innovators which grew from Pizza place to tech titan. Now they have driverless delivery and
e-bikes which is really helpful for optimising the delivery process. They used GPS tracking
which helps to maximize the efficiency of labour. It is also found that with the help of using
artificial intelligence ordering, it removes friction from the ordering experience. Due to
digital innovation, they are part of $899 billion (The digital innovations that took Domino’s
from pizza place to tech titan, 2021). Some important uses of digital technology are found in
the business. There is three important use of digital technology found in an organisation such
as improving the productivity of the organisation. It improves customer experience as well.
Due to COVID-19, companies are pushing themselves for digital transformation so that they
can stay competitive in the economic environment (How COVID-19 has pushed companies
over the technology tipping point—and transformed business forever, 2020).
Technological platforms and software
It is very important for an organisation to know about different digital technology
platforms so that they can use digital technology in an easy way. A digital platform is
referred to the established devices in the present day that makes the evolution of programs or
software easy. It is not a product in itself as it provides many services, solutions and
applications on the platform. Currently, some important digital platforms which are identified
as successful include social media platforms, service-oriented platforms, knowledge
platforms, and media sharing platforms (Orben and Przybylski, 2019). Social media
platforms are the most successful digital platforms used by each and every organisation
whether it is small or large. Domino's Pizza is found that the use of social media platforms
become an important strategy of marketing. This is the main reason that Domino's Pizza uses
Facebook, LinkedIn, Twitter and Instagram in order to connect with society. In the case of
media sharing platforms, it includes Spotify, YouTube, etc. Some more important software of
digital technology is found which dominate the current environment. It includes multi-
experience, digital twin Technology driven by IoT, event-driven applications, etc. It is found

that Domino's Pizza is rolled out an ordering app (6 software technologies that will dominate
2020, 2019). They are combining autonomous vehicles, tracking sensors and smart speaker
communications.
The type of business and organisation that uses the technology
Technology is becoming the need of the market and people. So it is very clear that
each and every type of organisation are using technologies in their working environment.
This can be better understood with the help of some important examples. In the education
sector, it is identified that there is a continuous increase in using technology as teachers want
to provide knowledge and information to the students (Mitchell and Kan, 2019). Teachers
found that it becomes very easy for them when they are using technology such as projectors,
computers and the internet. They are not limited to these technologies as they are
continuously growing in technology. Another example is Domino's Pizza. Domino's pizza is
belonging to the restaurant industry, but their continuously increasing the use of digital
technology. So it is found that each and every type of organisation is using technology.
Companies are not limited to digital technologies as it depends on the nature of the
organisation and which type of technology they will use. It is very crucial for each and every
company to understand the importance of the right use of technologies as it is beneficial as
well as risk for the company. But it is very clear that each and every type of organisation
whether it is private, public, small or large, etc. companies use technologies in their business
environment. It is also found that is starting of business can be done with the use of
technology.
Use of digital technology as a business tool and how effective it is
Business tools are found to be an application, methodology for the system which
helps a company to operate a business in an effective way. It is also found that business tools
are very helpful for improving the performances of a company and maintaining a competitive
position in the competitive market. The use of digital technology is very helpful for
companies and becomes very effective in order to improve the productivity of employees as
well as the organisation. This is necessary to understand that digital technology can be used
as a tool of business and it will become very effective if the company know the right use. It is
identified and analyses that the right use of digital technology as a business tool is very
crucial because if the company is not able to use then they will be facing many negative
impacts. Using digital technology as a business tool is found to be very important as it helps
to manage the performances of the company in the market. It is really effective for increasing

the collaboration, cooperation and communication among employees of the company. The
success reason of Domino's Pizza is that they are using digital technology as a tool in an
effective way which helps them to increase the focus of employees towards organizational
success. Digital technology tools are concerned with online platforms in software
applications that are used by companies in order to perform quickly. It is also found that
digital tools are really helpful for optimising the functions of a company in an effective way.
With the help of using digital technology tools, Domino’s Pizza is able to protect its financial
data which leads to a competitive advantage in the market. They are also using digital
technology tools as a marketing strategy as it is very helpful to connect with people instantly.
CONCLUSION
It can be concluded from the above discussion of this report, technology is increasing
in today's business environment. It is important for each and every organisation that issue
digital technology in an effective way. It is analysed from the above discussion that digital
technology development becomes very helpful for the organisation as it provides social
connectivity, versatile working, etc. In addition to this, there are many benefits found with the
use of digital technology. It is analysed that a company can use digital technology as a
business tool as it creates a competitive edge in the complex and competitive business
environment. This report included the effective use of digital technology as a tool which
becomes a reason of success.

REFERENCES
Books and Journals:
Mitchell, M. and Kan, L., 2019. Digital technology and the future of health systems. Health
Systems & Reform, 5(2), pp.113-120.
Orben, A. and Przybylski, A.K., 2019. The association between adolescent well-being and
digital technology use. Nature human behaviour, 3(2), pp.173-182.
Ting, D.S.W., and et.al., 2020. Digital technology and COVID-19. Nature medicine, 26(4),
pp.459-461.
Vargo, D., and et.al., 2021. Digital technology use during COVID‐19 pandemic: A rapid
review. Human Behavior and Emerging Technologies, 3(1), pp.13-24.
Whitelaw, S., and et.al., 2020. Applications of digital technology in COVID-19 pandemic
planning and response. The Lancet Digital Health, 2(8), pp.e435-e440.
Online:
7 Advantages of Digital Technology In Today’s Time, 2020. [Online] Available through:
<https://blog.universalbusinessschool.com/village-roadshow-entertainment-secures-480-
million/>
The digital innovations that took Domino’s from pizza place to tech titan, 2021. [Online]
Available through: <https://www.ncr.com/blogs/restaurants/digital-innovations-dominos>
How COVID-19 has pushed companies over the technology tipping point—and transformed
business forever, 2020. [Online] Available through: < https://www.mckinsey.com/business-
functions/strategy-and-corporate-finance/our-insights/how-covid-19-has-pushed-companies-
over-the-technology-tipping-point-and-transformed-business-forever>
6 software technologies that will dominate 2020, 2019. [Online] Available through: <
https://espeo.eu/blog/6-software-technologies-will-dominate-2020/>