HC3152e E-Business Applications: eBay Case Study Analysis Report

This assignment analyzes eBay's e-business applications, focusing on its market growth, strategic approaches, and the impact of digital media. The solution explores eBay's strategic actions to leverage internet adoption, detailing its business platform and objectives. It also differentiates between e-commerce and digital business, explaining buy-side and supply-side e-commerce models. The assignment incorporates references to support the analysis, providing a comprehensive understanding of eBay's evolution and its position in the digital business landscape. The provided solution offers insights into how eBay utilizes digital media, e-commerce, and strategic planning to sustain its market position.

Running head: E-BUSINESS APPLICATIONS
E business applications
Name of the Student:
Name of the University:
Author’s Note:
Course ID:

1E-BUSINESS APPLICATIONS
Answer to question 1:
The market growth of e bay was driven by defining the approaches that improved the
performance in the areas such as format for interaction by acquiring many companies,
category growth and the growth in market place by delivering in particular sites which are
localized for different geographical location. Acquisition of Paypal has been a significant
contributor to the revenue of e bay along with the acquisition of GSI that provided interactive
marketing services such as fulfilment centres and websites. With the help of digital media, it
has been possible for the company to store large quantity of data in the digital form. They
have found the characteristics of interactive media communication to be useful as it has
generated the ability to create the contents that is user generated (Fleisch et al. 2015). In
addition to this, the growth has also been supported by using the web enabled technologies
and procurement using internet that helped in supporting the process of internal efficiency.
Therefore, it can be inferred that the growth of e bay is supported in a different way using the
characteristics of digital media.
Answer to question 2:
E bay used the strategic approach with the objective of taking the advantage of
increased adoption of internet by the customers. The business platform of e bay is designed
for supporting the freestanding commerce where the users as decided can sell the products
and services and at the same time, the price of auction being controlled by the buyers and
thereby continuous growth of the organization has been encouraged. Increasing the net
revenue and the total number of users are the main objective of e bay and it has helped it to
become the largest person to person online company of auction (Amit and Zott 2015). Users
of e bay are constantly educated on usage of website and there is regular maintenance and
updating of the websites for avoiding it to get crashed. Strategic action is focused on

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acquisition, activities and activation. The expansion of company was supported by the
strategic factors such as strengthening the brand, encouraging the likeliness of communities,
expanding the user base, broadening the platform of trading by promotion and increasing the
categories of product. They also tend to ensure that the functionality and the features of site
are working optimally.
Answer to question 3:
E commerce is the dealing of the firm with its customers, suppliers and clients and
incorporates both financial and non-financial transactions between organizations. Such
transactions are in the context of supplier side of the organization that sells and distribute the
product to its customers. It refers to the use of technology of communication for improving
the internal process that incorporates the transaction from the perspective of sell and buy side
of e commerce. Digital business on other hand is the use of technology for creating customer
experiences, new value in the business model and the internal capabilities that would help in
supporting the core of operational activities of organization. Both the concepts addresses the
process of business along with the technology infrastructure of security tools, application
servers, database, legacy system and system management. Digital business is a broader
concept and e commerce is considered to be the subset of digital business and hence e
commerce is considered one of the important components of the digital business, however,
they are not the essential part. Digital business is not only confined to the selling and buying
of the goods and services but it include many other activities such as communicating with
employees, providing service to the customers and clients (Grover et al. 2015).
Answer to question 4:
Buy side e commerce are the electronic transactions that is concerned with the
inbound logistics and purchase of goods such as coordination of supplier and purchases in the

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supermarket. On other hand, supply side e commerce is the transactions related to the
distribution and selling of goods such as supermarket that is selling the goods directly to the
customers. Buy side is the place where the goods are purchased directly from the suppliers
and customers that is possibly through the intermediaries. Supply side is the transactions
between the supplier organizations that is done possibly through the intermediaries (Stott et
al. 2016). Therefore, it can be inferred that there is a difference between buy side and supply
side e commerce. Most of the businesses have employed the supply and demand side e
commerce and have been able to make the transactions between the buyers and suppliers
easier through the online platform.

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Reference list:
Amit, R. and Zott, C., 2015. Crafting business architecture: The antecedents of business
model design. Strategic Entrepreneurship Journal, 9(4), pp.331-350.
Bocken, N.M. and Short, S.W., 2016. Towards a sufficiency-driven business model:
Experiences and opportunities. Environmental Innovation and Societal Transitions, 18,
pp.41-61.
Fleisch, E., Weinberger, M. and Wortmann, F., 2015. Business models and the internet of
things. In Interoperability and Open-Source Solutions for the Internet of Things (pp. 6-10).
Springer, Cham.
Grover, V., Chiang, R.H., Liang, T.P. and Zhang, D., 2018. Creating strategic business value
from big data analytics: A research framework. Journal of Management Information
Systems, 35(2), pp.388-423.
Stott, R.N., Stone, M. and Fae, J., 2016. Business models in the business-to-business and
business-to-consumer worlds–what can each world learn from the other?. Journal of Business
& Industrial Marketing, 31(8), pp.943-954.
Trautman, L.J., 2015. E-Commerce, cyber, and electronic payment system risks: lessons from
PayPal. UC Davis Bus. LJ, 16, p.261.