Analysis of Digital Business, New Technologies, and E-commerce Models

This report examines the impact of digital business and new technologies on organizational structures, focusing on e-commerce and its benefits. It introduces e-commerce, explains its importance, and discusses its development over the years, highlighting technological platforms used, particularly by Amazon. The report also explores the relationship between e-commerce and management theories such as Decision Making, Quantitative, System, and Contingency theories. Furthermore, it details various e-commerce models, including Business-to-Consumer (B2C), Consumer-to-Business (C2B), Business-to-Business (B2B), Consumer-to-Consumer (C2C), Business-to-Administration (B2A), and Consumer-to-Administration (C2A), providing a comprehensive overview of how digital technologies shape modern business practices.

Digital Business & New
Technologies

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK...............................................................................................................................................1
Task 1...............................................................................................................................................1
Why your technological topic is important..................................................................................1
How this technological topic developed......................................................................................1
Brief description of the technology used in this topic.................................................................2
Technological platform, apps, software version..........................................................................2
what type of business and organisation uses the technology.......................................................3
How is it used as a business tool and is this effective.................................................................3
The nature of the relationship
between digital technologies.......................................................................................................3
Decision Making Theory
......................................................................................................................................................4
Quantitative theory
......................................................................................................................................................4
System theory
......................................................................................................................................................4
Contingency theory......................................................................................................................4
Types of e-commerce models......................................................................................................5
Business-to-Consumer (B2C)......................................................................................................5
Consumer-to-Business (C2B)......................................................................................................5
Business-to-Business (B2B)........................................................................................................5
Consumer-to-Consumer (C2C)....................................................................................................5
Business-to-Administration (B2A)..............................................................................................6
Consumer-to-Administration (C2A)............................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

Executive summary
In this report, digital business and New Technologies is discussed with their effects in
the organisational structure of an company. From this report introduction to Electronic
commerce and its benefits for the organisation is done. The brief explanation of how technology
effected the organisation and how it will impact in future. The management theories are
discussed in context of Electronic commerce and organisation with elaborating all the Electronic
commerce model.

INTRODUCTION
E-commerce refers to the digital and online activity which is involve the business process
of buying and selling of products and services. E-commerce is overall a process which have to
process all the transaction related to business online. In this report benefits of e-commerce like
convenience, borderless transactions, earning while no work is done, scalability, innovative
technology and affordable and effective marketing etc. is discussed (Nwaiwu, 2018). Further in
this report why e-commerce is important for amazon, how development of e-commerce is done
in years with technological platforms that e-commerce used is briefly explained. At last of this
report the relationship of e-commerce with management theories is discussed.
MAIN BODY
TASK
Task 1
Why your technological topic is important
The electronic commerce is a business model that give allowance to companies and
individuals to buy and sell product and services online through the use of computers, tablets,
smartphones, and other smart devices. E-commerce in very important for a business to grow as it
helps to reduce costs as purchasing and renting of offline stores is not needed in online business.
E commerce helped Amazon in scalability as physical stores are limited to an geographical area
where as with online website customer can buy services from anywhere (Senyo, Liu, and
Effah,2019). By E commerce the range of sale can be increased, it will bring more customers and
increase the sales. It helped in marketing in Amazon as it have huge reach than offline business.
How this technological topic developed.
E commerce developed through ages and came into action in recent years continuously. E
commerce has seen changes as in early years the e commerce data interchange was done through
record keeping only an mails. Amazon is one of the biggest retailer in the world but started as a
online book store, the first mobile site of the company was launched in 2001. the world accepted
the new innovation and used it for buying services from the brand. Amazon saw huge boost in
sales (Sousa, and Rocha, 2019). Further due to help of e-commerce and online shopping
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acceptance of the customers increased to widen the range of products they offered, amazon was
not only limited to books and started supplying, clothing, housewares and currently selling
everything that a consumer needs including services. Digital marketing and social shopping
made amazon enormous and made largely popular among consumers. Currently the company is
acquiring new methods for future to facilitate E commerce by introducing Artificial intelligence
and machine learning.
Brief description of the technology used in this topic
Electronic commerce use technology such as mobile, electronic funds transfer, supply
chain, digital marketing, online transaction, data interchanging etc. In e-commerce sites and
business they require to function 24/7 as an potential customer can search any time and benefit of
e-commerce is that it can be accessed anytime as per consumer demand. For this chat bots and
artificial intelligence are helpful (Verhoef,and Bijmolt, 2019). The cloud data base is needed for
an e commerce site as some business is whole based on online and for Amazon it conducts major
of its business online through websites. Which need put their data and information uploaded in
cloud. Social media is force that drives the mobile sales and help to attract more retail customers
for Amazon. With social media increasing the reach of digital marketing is easy. Amazon place
ads between post which gain attraction of customers and let them know of offers and discounts.
This is an efficient source of marketing.
Technological platform, apps, software version
Electronic commerce used lot of technology and every business who is engaged with e-
commerce is using technological platform by using apps and software's. The business function
through apps and providing their business process through mobile application and websites.
Through the help of website and apps record keeping and analysing the demand and preference
of customer awareness has became very easy. Amazon runs their business through mostly and
websites and apps. Amazon first launched its application in 2001 (Bican, and Brem, 2020) .
Amazon received many technologies over the years and do continuous update in software's. An
e-commerce industry use lot of websites and application which require stack development, web
servers, frame works, analytics and tracking, content delivering for that amazon uses amazon
cloud front software. The apps and website that the brand has developed in recent years are
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amazon app store, amazon prime, amazon prime video, amazon music, amazon Alexa , amazon
fresh.
what type of business and organisation uses the technology.
A successful business heavily rely in technology and communication for productivity and
tracking. Through e commerce business can easily function properly as it require minimal use of
resources and sustain the business operations. Amazon use technology in applying E commerce
models like computers is used in multiple business, software can be used to operating operations
and maintaining information, networking as it can be used to connect through groups and people
and share details (Rangaswamy, and et.al 2020). Through the regular use of technology Amazon
has grown continuously, it provide various technological feature like automated warehouses that
allows shipping under 2 days where as normal deliveries take more than week. Amazon also uses
digital payments which reduces time and issue regarding cash on delivery system. Amazon uses
app to provide the online shopping experience such as buying clothing, house wares, electronics,
accessories etc.
How is it used as a business tool and is this effective.
Electronic commerce is an effective tool as in many business it has been resulted in
growth and efficient working. E commerce allows business and consumer in faster buying
process so that consumer spends less time shopping. My minimizing the time they can search for
more items which amazon allows in their mobile apps and websites (Luz Martín‐Peña,Díaz‐
Garrido,and Sánchez‐López, 2018). Cost reduction is an vital feature of E commerce as physical
stores requires huge investment and time to function. They need repairs where as amazon
majorly uses websites and digital platforms for business. This allows amazon in making more
revenue than spending in liabilities.
TASK 2
The nature of the relationship between digital technologies.
Electronic commerce is form of online market where consumer buy goods and services in
an fast approach and in efficient way. Traditional commerce is very different from electronic
commerce as face to face dealing with people is required in this kind of business and it is quite
time consuming than electronic commerce (Andriyevska, 2021). With relation to theories of
business and management structure the e commerce is related as:
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Decision Making Theory
Decision making theory suggest that making choices among business decision can vary
from time to time. It shows how differently an person can behave under the circumstances.
Under E commerce the conditions might appear to change the design for the business model like
restructuring website and updating apps which require decision as per the need (Kraus, and et.al
2018). Amazon updates the e-commerce models regularly as per consumer demands like
introducing voice assistant in search results, categorizing products as to get right view of
products and services in websites.
Quantitative theory
The quantitative management theory suggest the use of mathematical techniques and
computers to solve the problems in decision making process for an organisation. By this
approach the organisation uses quantitative techniques such as models, statistics etc. E commerce
model helps in record keeping and statistics representative through cloud storages and other
features. Amazon uses this features to manage consumer demands as per the records and stats
shown (Urbach, 2019). The process may involve further management that amazon uses in the e
commerce model like inventory management, work scheduling, production planning, quality
assurance and many more.
System theory
System management theory suggest that there is always an alternative approach for an
planning and management. It suggest that many components of same business work parallelly to
achieve a similar goal. As per this theory amazon made alternative approach in the Electronic
commerce business as they have introduced many different products and have done collaboration
with several industries for shipment like fed x, blue dart etc. amazon also introduced different
platforms for their services like amazon prime video, amazon fresh etc.
Contingency theory
In this theory it suggest that a decision can be taken in every kind of situation and the
leader and organisation must be flexible enough to change and adept according to the
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environment. There will be external and internal factors that will affect the approach. As in
amazon e commerce industry they have to change features as per the trend changes in people. In
past company changed it application design and categorization was different. This resulted in
non acceptance of people and consumer to the design, this resulted in changing to previous looks
of the websites.
Types of e-commerce models
There are basically six types of e-commerce models in market segmentation, in reference
to the organisation amazon it has been discussed below are:
Business-to-Consumer (B2C)
Business to consumer is a process of selling products and services between a business
organisation and directly to business. The companies who sell their products directly to
customers are B2C companies. In E commerce industry amazon have its own source which are
websites and applications where it offer products of wide range, which are directly made
available for purchase to the consumer. Example: If an consumer want electronic goods they can
buy from Amazon website.
Consumer-to-Business (C2B)
Consumer to business is a model that suggest that an consumer can offer service or a
product which can be used and bought by the organisation for own benefit. In Amazon E
commerce allows the sale of goods and products in online platform of amazon. Amazon buys
used and second hand product easily. An consumer can apply for product selling through making
an offer in amazon website platform.
Business-to-Business (B2B)
Business to business model suggest that a business can do a transaction with another
business. Business to business is conducted between two organisation who offer one another
benefits which will increase the business growth. In amazon while doing e commerce the
business get offer for shipment growth with industries who provide delivery services like blue
dart, express etc.
Consumer-to-Consumer (C2C)
Consumer to consumer model suggest that in a business when directly a consumer sell
and buy with each other and no interference of any big organisation is present it is called
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consume to consumer. In amazon interface the consumer to consumer selling and buying is
present. In websites where e-commerce is provided for amazon there is feature where a
consumer can upload details of what product it will sell and coming with contact with other
consumer they complete the selling and buying process.
Business-to-Administration (B2A)
Business to administration model suggest that all transaction between the company or
organisation is done with directly to government agencies. In this puvlic service organisation
trade and exchange for with companies. This model includes the trade of social security,
employment and legal documents. In amazon the dealing of government agencies is included in
which the details and performance index is exchanged to follow rules and regulation, to confirm
no misuse of data is done in the organisation.
Consumer-to-Administration (C2A)
Consumer to administration is exchange of information between an consumer and
government agencies. This model is used when consumer face some issue regarding rights or
queries and they request information directly from government. It establish relation with
consumer and government. This transaction does not involve amazon in this if consumer face
query regarding service faced they can report to government.
CONCLUSION
From the above report, it has been concluded that E commerce is used widely by
successful business and it provides huge benefits to the businesses in growing and creating
revenue. An organisation is rely in e commerce for benefits of scalability, convenience,
borderless transactions, cost reduction etc. in this report the importance of electronic commerce
is discussed and how it has been developed for an organisation benefit. Technological apps and
how it is been used as an effective business tool is also described in this report. At last of this
report the conclusion of how management theories relate with e commerce and its impact on
various business models in market segmentation is done.
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REFERENCES
Books and Journals:
Andriyevska, DIGITAL BUSINESS TRANSFORMATION TECHNOLOGIES IN 2021.
Bican, and Brem, 2020. Digital business model, digital transformation, digital entrepreneurship:
Is there a sustainable “digital”?. Sustainability, 12(13), p.5239.
Kraus, and et.al 2018. Digital entrepreneurship: A research agenda on new business models for
the twenty-first century. International Journal of Entrepreneurial Behavior & Research.
Luz Martín‐Peña,Díaz‐Garrido,and Sánchez‐López, 2018. The digitalization and servitization of
manufacturing: A review on digital business models. Strategic Change, 27(2), pp.91-99.
Nwaiwu, 2018. Review and comparison of conceptual frameworks on digital business
transformation. Journal of Competitiveness.
Rangaswamy, and et.al 2020. The role of marketing in digital business platforms. Journal of
Interactive Marketing, 51, pp.72-90.
Senyo, Liu, and Effah,2019. Digital business ecosystem: Literature review and a framework for
future research. International journal of information management, 47, pp.52-64.
Sousa, and Rocha, 2019. Skills for disruptive digital business. Journal of Business Research, 94,
pp.257-263.
Urbach, 2019. Introduction to digitalization cases: how organizations rethink their business for
the digital age. In Digitalization cases (pp. 1-12). Springer, Cham.
Verhoef,and Bijmolt, 2019. Marketing perspectives on digital business models: A framework
and overview of the special issue. International Journal of Research in Marketing, 36(3),
pp.341-349.
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