Digital Technology's Impact on Small Business: A One Comm Report

This report examines the impact of digital technology on the growth and innovation of small businesses, using A One Communication as a case study. The report includes an introduction outlining the project's aims and objectives, focusing on how digital technology can benefit the company. Task 1 details the project's aims, objectives, and research questions, along with a project management plan addressing costs, scope, resources, risks, time, quality, and communication. Task 2 explores work breakdown structures and Gantt charts for effective project management. The report further delves into research methodologies, including quantitative and qualitative approaches. Task 3 discusses research tools, data analysis, and recommendations for A One Communication. Finally, Task 4 reflects on the value of the research in meeting the stated objectives, concluding with a summary of findings and a list of references.

Managing a Successful Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project Aims and Objectives..................................................................................................1
P2 Project management plan.......................................................................................................2
P3 Work breakdown structure and Gantt chart...........................................................................4
TASK 2............................................................................................................................................6
P4 Small-scale research through applying quantitative and qualitative research methods.........6
TASK 3 ...........................................................................................................................................8
P5 Research and data using tools and techniques.......................................................................8
P6 Communicate appropriate recommendations......................................................................11
TASK 4..........................................................................................................................................12
P7 Reflect on value of undertaking research to meet stated objectives....................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
.......................................................................................................................................................20
.......................................................................................................................................................20

INTRODUCTION
In this modern era, it is necessary for every business firm use the digital technology in a
better manner. Digital technology is a kind business approach which contributes towards making
the business successful. It is the duty of business firm to use digital technologies which
contribute towards business operations and from this impact will be developed positive on
business activities as well as on decision making process. This assignment is based on A One
Communication which is established in United Kingdom. Its main objective to improving
communication related services of small scale market in United Kingdom. Under this given
report mentions about the objectives and aims of project (Baiden and Price, 2011). In this
present time period, every person is connected with the technology and it gives opportunity to
organisation to sell its goods with single click. Gantt chart and break down structure to five
stages and time frames for completion will be discussed in this report. Digital technology is
helpful in making the business successful in competitive market. Through using technique of
data collection, it is necessary for management to analyse collected data or information.
TASK 1
P1 Project Aims and Objectives
For every business firm, it is necessary to execute digital technology in firm in order to
making the activities successful. In order to get competitive advantage at market place, it is
necessary for manager of A One Communication to use digital technology in its business in an
effective manner. From this, firm can maintain its positive image in the market place. In
addition to attract a large number of consumers, it is necessary for manager of firm to use this
concept in an effective manner. A One Communication is well established organisation and it
conducts its business on small scale. It provides phone systems, software and applications,
introducing HIHI, internet and broadband services and many others (Chang, Walters and Wills,
2013). With the help of using digital technology, firm can reach at large number of consumers in
a better manner. Through this, A One Communication can communicate with its stakeholders in
an effective or easy manner. In regards to this, digitalisation is helpful in collecting relevant data
or information about marketing activities which will be helpful in future.
TOPIC: “Impact of digital technology on growth and innovation of small businesses.”
Background of the project:
1

Through digital technology firm A One Communication can eliminated all negative
effects from business and helps in developing positive impacts on business operations. It is
necessary that management should take this on serious basis by which this can achieve its
organisational objectives and aim in a proper manner. With the help of implementing new
technologies on business, firm can do its activities in a better or easy manner. Digital technology
is helpful in enhancing productivity level of company. Through applying this type of technique,
A One Communication can get competitive advantage at market place and help in developing a
positive image in the minds of consumers. In order to using the new digital technology, there is
more amount which company need to invest on adopting the equipments and machineries
(Cláudio and et. al., 2010). Digital technology is helpful in making coordination among all
departments of A One Communication.
Aim
“Impact of digital technology on growth and innovation of small businesses.” A Case Study on
A One Communication.
Objectives
 To determine positive effect of Digital Technology on A One Communication .
 To measure the effectiveness of Digital technology on business.
 To evaluate use of digitalisation in achieving sustainable aim and objectives.
 Recommend some ways through which A One Communication can improve and increase
its business activities.
Research questions
 How Digital Technology can develop positive effect on A One Communication ?
 How A One Communication can measure effectiveness of Digital technology on
business?
 How company can evaluate use digitalisation in achieving sustainable aim and
objectives?
P2 Project management plan
Project management plan is a set of activities which firm designed in a proper direction to
determine the set goals and aim in company. It is an approved document which is used by an
organisation to manage the project implementation (Eweje, Turner and Müller, 2012). For any
kind of business, plan is necessary. It is important that firm should implement the plan and
2

policies in an effective and proper manner. Plan helps in managing work in a systematic manner.
In order to develop an effective plan, manager or top management plays a big role. In this, top
management of A One Communication develops an effective plan and it is the duty of manager
to implement that plan at workplace in an effective manner. Before preparing any project
management plan, there is the need to firm to develop effective planning activities for
completion of project management. In addition to this, there are some necessary aspects for
making the project successful. These are like:
Cost- The value which is regarded with the project, need to determine through employers
as well as the senior authority for execution (Kasemsap, 2016). If in case they found that the
amount of project is more, then they will have to find an appropriate and effective path through
reducing wastage so that from this, cost of project will be less. In addition to this there is a need
to A One Communication to execute digital technology in its small scale business and for this, it
needs £10000.
Scope- It is the possibility and also opportunity to do something in an effective manner. It
is necessary that management of A One Communication to analyse advantage which is
concerned with project. This company should adopt digital technology by which it can gain long
term advantages.
Resource management- For implementing any business, there are large number of
resources which are necessary in executing work as well as activities in a systematic and
effective manner. Management of A One Communication needs to identify all these things to
conduct all activities in a systematic way.
Risk- Related to project, there can be many risks arise so it is the responsibility of
manager to determine them and take appropriate and better decisions in favour of company. A
One Communication is required to analyse all risk factors related to digitalisation and perform all
business activities in appropriate manner.
Time- Any kind of project require some particular time under which it can be done
(Liebowitz and Frank, 2016). In context to this, it is important that manager of A One
Communication should set and record days and months to use Digital technology on making
business operations better in an effective manner.
3

Quality- Management of cited company should do quality work which serve through
them. In context to thus, it is essential that A One Communication should analyse that by
digitalization, it can provide some advantage to local community or not.
Communication- It plays a necessary role in making the project successful. Under this, it
is a responsibility of employer to provide information and data which is related to project to the
operational departments developed through top management. From this all staff members will
work on project in an effective or systematic manner.
For making the business project success, A One Communication should comply all these
points, these helps in analysis potentially of company along with managers.
P3 Work breakdown structure and Gantt chart
Work Breakdown Structure- It refers to the work which is necessary in addition to
manufacture goods and services or deliverables (Lientz and Rea, 2016). It shows as hierarchical
subdivision of project in small work areas. Under this firm diving the difficult projects in to
manageable and simpler tasks or activities. Its main purpose to minimise complex activities to
tasks collection. It is is necessary for project manager to oversee all tasks properly than complex
activities. It is that kind of time frame which helps in classifying all work in an effective manner.
Illustration 1: Work Breakdown
Structure
Through adopting the Work breakdown structure, manager of A One Communication
can segment its difficult tasks properly. From this, staff members can do their work in an
effective manner. It will provide many advantage to the business and firm can complete its
project with in a particular time period. Whether the project is large or small, company should
4

break its tasks ion to the manageable parts as well as sections (Meredith and Mantel, 2011).
From the project will be done and there will be positive impact on the business and its objectives.
In context to this, it leads in calculate time, scope and cost of project. It is an effective procedure
where the deliverables are divide in to the small deliverables and make the whole project
understandable. The A One Communication uses digital technologies in its business by which it
can increase its effectiveness and working abilities in a proper or systematic manner.
Gantt chart- It is an another tool or technique for implementing activities or work in a
well manner. This chart is series of the horizontal line which shows cost of production finished
in specific time period. It is a kind of bar charts which showed schedule of project. With the help
of this chart, firm can do its business activities in a proper manner (Navimipour and Soltani,
2016). This chart shoes implementation of activities in an effective or particular time period with
the set budget ion the basis of decided pattern. A One Communication can use this technique in
adopting digital technology because it will helps in allocate budget on the basis of given tasks.
Its major aim to divide tasks and analyse time period to evaluating effectiveness of project which
is dealing with many problems. It will helps in resolving all issues and making the project
valuable. With the help of this company can attract large number of people and serve better
services to them.
Illustration 2: Gantt chart
5

For each project, it is important to segment all activities in a proper manner and it will be
helpful in achieving the organisational objectives in a systematic way. Management of A One
Communication should consult about the approach with top management by which it can
increase effectiveness of digitalisation in its business as well as give better quality of services or
project to society in United Kingdom.
TASK 2
P4 Small-scale research through applying quantitative and qualitative research methods
In order to analysing data or information, it is necessary for management of A One
Communication to use quantitative and qualitative method in a systematic manner. They both
are regarded as better tools and techniques for the research purpose or gather relevant and
appropriate data in order to make the research effective and better (Nelson and Staggers, 2016).
Quantitative method is helpful in gather data and information in terms of mathematical and
numeric like for an instance daily accounts, surveys, close and open ended questionnaires,
unstructured interviews etc. Qualitative data is necessary and in systematic firm and under this
data is collect on terms of quality. It is a duty of researcher to draw a valid as well as relevant
conclusion according to collected data and information by different respondents. In order to this,
management of A One Communication should use appropriate and effective tools to take
beneficial decisions so that firm can retain at market place for long time period . Regarding
collection of data, this takes the 30 respondents. In context to develop positive affect on business,
A One Communication uses the better quality to technology in its business. For collect the data,
6

there is a questionnaire prepared by the researcher related to this research topic. In order to
collect information about this specific questionnaire, researcher prepare an effective
questionnaire which are mention below:
QUESTIONNAIRE
Name-
Age-
Gender -
Q1. Are Digital tools and technologies are effective for society growth?
A) Yes
B) No
Q 2. Is digital technologies provides competitive advantage to business?
A) Yes
B) No
Q 3. What are the advantages of digital tools and technologies for the firm?
A) Increase productivity
B) Enhancement in sales
C) Satisfying customers
Q4. What are complexities and issues faced through A One Communicationbusiness firm?
A) Finance
B) Safety of staff members
Q5. Does digital tools and technologies helpful in enhancing reputation of an
organisation?
A) Yes
B) No
Q6. Will A One Communication develops positive affect on society through adopting new
and innovative digital equipments at work place?
A) Yes
B) No
Q7. For which reason A One Communication use digital tools and technologies within
organisation?
A) Gaining attention of customers
7

B) Increasing productivity
C) Developing performance
D) Enhancing Revenue
Q8. Does A One Communication invest huge amount in implementing digital tools and
technologies at work place?
A) Yes
B) No
Q9. Do you think that digital tools and technologies are help in assisting the firm towards
attaining long term objectives?
A) Strongly Agree
B) Strongly Disagree
Q10. Give any recommendation for A One Communication in context to Digital tools and
technologies.
TASK 3
P5 Research and data using tools and techniques
Research design- It is a set of procedure and methods which firm used in analysing and
gathering measures of variable in research problem. It is necessary that company should use the
proper and beneficial research design which can provide advantage to business. There are three
kinds of research design and these are experimental, descriptive and exploratory but under this
researcher uses the descriptive design for developing effective conclusion.
Research philosophy- In this, interpretivism philosophy is necessary by which A One
Communication can take valid decision for present the research.
Data collection- There are primary and secondary methods of data collection, but this A
One Communication uses the primary source of data collection under this research.
Data analysis- After collection of data, there is a need to analyse it for better result. It
will be helpful in analysing views of various respondents. In addition to this, it is necessary for A
One Communication to evaluate its results to identify those areas which need some
improvement.
8

Limitation- In every research, there are many limitation. The main limitation in this
research is time. In order to complete project on time, there is need more time to researcher but
this project is big and time is less.
9

DATA ANALYSIS
Theme 1: Digital tools and technologies are effective for society growth.
Q1. Are Digital tools and technologies are
effective for business growth?
Frequency
Yes 18
No 12
Yes No
0
2
4
6
8
10
12
14
16
18
Frequency
Interpretation: From the above data, 18 respondents said that digital technology is very
necessary for growth of business but 12 respondents are not agree with this statement.
Theme 2: Digital technology provides competitive advantage to business
Q2. IS digital technologies provides
competitive advantage to business?
Frequency
Yes 22
No 8
10

Yes
No
Interpretation: On the basis of 22 people that digital technologies are helpful in give
competitive advantage to business but according to 8 people, it is not beneficial for business.
Theme 3: Advantages of digital tools and technologies for the firm
Q 3. What are the advantages of digital tools
and technologies for the firm?
Frequency
Increase productivity 13
Enhancement in sales 10
Satisfying customers 7
11

Increase productivity Enhancement in sales Satisfying customers
0
2
4
6
8
10
12
14
Frequency
Interpretation: Digital technology provides many benefits to business. On the basis of view
point of 13 people that main benefit of digital technology is enhancing productivity and on the
other hand 7 people said that it is helpful in satisfying needs of consumers.
Theme 4: Complexities and issues faced through A One Communication business firm
Q4. What are complexities and issues faced
through A One Communication business
firm?
Frequency
Finance 20
Safety of staff members 10
12

Finance Safety of staff members
0
2
4
6
8
10
12
14
16
18
20
Frequency
Interpretation: : According to 20 people, finance is main problem which is faced through A
One Communication because it is a small size firm and its revenue is not much high but 10
people are agree from second option that safety of employees are main issue in this.
THEME 5: Digital technologies helpful in enhancing reputation
Q5. Does digital tools and technologies
helpful in enhancing reputation of an
organisation?
Frequency
Yes 22
NO 8
13

Yes NO
0
5
10
15
20
25
Frequency
Interpretation: 22 people said that the digital technology is helpful in enhancing image of firm
but according to 8 respondents that better quality of services and goods increase image of firm.
THEME 6: A One Communication develops positive affect on society
Q6. Will A One Communication develops
positive affect on society through adopting
new and innovative digital equipments at
work place?
Frequency
Yes 18
No 12
14

Yes
No
Interpretation: 18 respondents said that with the help of digital technology, firm can develop
the positive affect on the people of society but 12 respondents are not agree from this.
THEME 7: Reason A One Communication uses digital tools and technologies
Q7. For which reason A One
Communication uses digital tools and
technologies within organisation?
Frequency
A) Gaining attention of customers 7
B) Increasing productivity 9
C) Developing performance 8
D) Enhancing Revenue 6
15

A) Gaining attention
of customers
B) Increasing
productivity
C) Developing per-
formance
D) Enhancing
Revenue
Interpretation: 7 people said that main reason behind using digital technology is gaining
consumer attention but 8 respondents is agree with developing performance level.
THEME 8: A One Communication invest huge Lamont in implementing digital tools
Q8. Does A One Communication invest huge
amount in implementing digital tools and
technologies at work place?
Frequency
Yes 21
No 9
16

Yes No
0
5
10
15
20
25
Frequency
Interpretation: On the basis of 21 respondents, there is huge amount invest at the time of
executing digitalisation.
THEME 9: Digital tools and technologies are helps in assisting firm
Q9. Do you think that digital tools and
technologies are helps in assisting the firm
towards attaining long term objectives?
Frequency
A) Strongly Agree 20
B) Strongly Disagree 10
17

A) Strongly Agree B) Strongly Disagree
0
2
4
6
8
10
12
14
16
18
20
Frequency
Interpretation: According to view point of 20 people that digital technology provides long term
benefits to people but 10 people are strongly disagree from this statement.
P6 Communicate appropriate recommendations
From above report, it has been recommend that firm can use effective tools which used in
measure the research. Digitalisation is helpful in making the process of business easier. In this
given business report, A One Communication used qualitative analysis for effective and better
analysis of project. The digital technologies are helpful in getting the more advantage to business
as well as crating reputation of firm at the competitive market. Manager of A One
Communication uses effective approaches in order to work in a proper manner on proper time.
Regarding new technology, it is necessary that manager of A One Communication should
provide the training to employees and guide them regarding using new technology in an effective
manner. This company should secure the data of staff members as well as customers. It is
essential that A One Communication should use the better channels of communication from
exchanging information and data from different departments. This company should go with
digitalization because it gives some additional edge over its strong competitors with the help of
using new technology such as cloud computing in business. Digital technology is helpful in
increasing its sales and develop positive affect on business. From this the information of
consumers and employees will be secure and chances of hacking data will be less.
18

Some people think that to adopt digital technology is very costly but it provides many
benefits to business like enhancing profit level, productivity increased, attracting more people
and many others. As A One Communication is a small company and its budget is low but for
make improvement and increasing activities or operations of business, it should adopt latest
technology. Under this, it is necessary that firm should use the technologies in a fair and better
manner. With the help of digitalisation, the workload will be minimized and stress level will also
be reduced.
TASK 4
P7 Reflect on value of undertaking research to meet stated objectives
In this time period, organisations find itself in wider environment which is uncertain and
trouble. It is necessary that firm can identify all the issues and remove them to generate more
profit. Generally, main aim of companies is to earn more profit through using the various latest
technologies. From mention report, I evaluate that digitalisation is necessary for the business in
order to gaining the more competitive advantage to business. It helps in achieving the gaols and
objectives of firm as well as attracting large number of consumers at market place. It is
important that researcher should develop the proper plan for every tasks in a systematic manner.
It is helpful in giving proper direction of every activities in sequential way. There is a written
plan which is developed through an investigator to set the time and sequence of every task. It is
helpful in executing all business operations in proper manner. From gaining knowledge from
different concepts, I can know that I collect data or information by different sources and that is
primary and secondary.
My skills and capabilities of data analysis and learning is good so I can analyse data and
information from the different sources in an effective or better manner. At the time of collecting
data, time period is very less but any how I gathered the data on proper time period. It is essential
to collect the relevant and accurate data or information. In order to gathering data or information,
I used different platforms. I utilized all the necessary resources in an effective manner so from
this conclusion will be valid.
CONCLUSION
It has been concluded from the above given report that for doing the business project
successfully, firm identified different tools and techniques. Digital technology is helpful in
19

making business project successful and better. Under this given report studied about the
quantitative and qualitative methods of research for achieving aims and goals of firm in an
effective manner. In order to getting competitive benefits, A One Communication started to
adopt and uses advanced technologies. Under this, concept of digitalization integrated in
company which is based in many aspects in different areas. In this mention report also discussed
about the Gantt chart and also breakdown structure.
20

REFERENCES
Books & Journals
Baiden, B. K. and Price, A. D., 2011. The effect of integration on project delivery team
effectiveness. International Journal of Project Management. 29(2). pp.129-136.
Chang, V., Walters, R. J. and Wills, G., 2013. The development that leads to the Cloud
Computing Business Framework. International Journal of Information Management.
33(3). pp.524-538.
Cláudio and et. al., 2010. Extraction of vanillin using ionic-liquid-based aqueous two-phase
systems. Separation and Purification Technology. 75(1). pp.39-47.
Eweje, J., Turner, R. and Müller, R., 2012. Maximizing strategic value from megaprojects: The
influence of information-feed on decision-making by the project manager. International
Journal of Project Management. 30(6). pp. 639-651.
Kasemsap, K., 2016. The roles of information technology and knowledge management in project
management metrics. Project Management: Concepts, Methodologies, Tools, and
Applications: Concepts, Methodologies, Tools, and Applications. p.229.
Liebowitz, J. and Frank, M. eds., 2016. Knowledge management and e-learning. CRC press.
Lientz, B. and Rea, K., 2016. Breakthrough technology project management. Routledge.
Meredith, J. R. and Mantel Jr, S. J., 2011. Project management: a managerial approach. John
Wiley & Sons.
Navimipour, N. J. and Soltani, Z., 2016. The impact of cost, technology acceptance and
employees' satisfaction on the effectiveness of the electronic customer relationship
management systems. Computers in Human Behavior. 55. pp.1052-1066.
Nelson, R. and Staggers, N., 2016. Health Informatics-E-Book: An Interprofessional Approach.
Elsevier Health Sciences.
Pellegrinelli, S., 2011. What’s in a name: Project or programme?. International Journal of
Project Management. 29(2). pp.232-240.
Ries, E., 2011. The lean startup: How today's entrepreneurs use continuous innovation to create
radically successful businesses. Crown Books.
Serra, C. E. M. and Kunc, M., 2015. Benefits realisation management and its influence on
project success and on the execution of business strategies. International Journal of
Project Management. 33(1). pp.53-66.
Söderlund, J., 2011. Pluralism in project management: navigating the crossroads of
specialization and fragmentation. International Journal of Management Reviews. 13(2).
pp.153-176.
Online
Research Methodology, 2017. [Online]. Available through: <https://explorable.com/research-
methodology>.
21

APPENDICES
Template for evidence collection to
be attached with the report by the
learner:
Project Logbook for the chosen
organisation:
Update of
weekly
research/
tasks
achieved
(Account for
a minimum
of six weeks
with dates)
 What
have
you
complet
ed?
 Did you
fulfil
Task
require
ments?
 Are you
on track
and
Comments
I done this report through secondary research with the
help of accessing information from internet and also
books in context to doing all work. Under this report all
tasks and activities are attempted in a proper manner.
From the reason of less time, there are surveys of various
persons are adjusted.
Yes
This whole research depends on the primary as well as
secondary research which are done on given deadlines in
a proper manner.
22

within
deadlin
es set?
 Did you
need to
make
any
changes
to your
project
manage
ment
plan?
No
Any risks and
/ or issues
identified?
 Did you
identify
risks/iss
ues with
a lack
of skills
require
d for
underta
king
researc
h tasks?
 Did you
identify
any
addition
al
risks/iss
ues that
have an
impact
No
No
23

on the
project
manage
ment
plan?
Problems
encountered
 What
barriers
did you
face?
 How did
you
overco
me
them?
When I began to make this project plan there was one
problem which was faced by me and that was time.
I managed time through allotting the time to different
activities in a proper manner.
New Ideas
and change
of project
direction
I will not make any modifications to direction of the
project because the action plan will
A One Communication aids increase competitive benefits.
What Have I
learnt about
myself this
week?
 How did
I feel
when I
had to
deal
with
tasks/pr
oblems?
 Did I
Good
Yes
I can raise on my examination techniques under the
essential research strategies.
This learning of the approach of Digital technology
24

find it
useful
to
complet
e the
tasks?
 How
well
have I
perform
ed?
What
did I
contrib
ute?
 What
can I
improve
on next
week?
 How
might
this
learning
apply in
the
future?
can make organisation more rumoured.
I can primed to correction powerless aims of
workers.
Tasks
planned for
next week
 Which
tasks
are
priority
?
 Have
you set
aside
sufficie
nt time
for
complet
ion?
Information investigation project is most need in the
venture and secondary research of the venture.
Adequate time is being given for the proposal and
conclusion.
25

Project plan
status to date
(on, ahead,
behind)
Fairly on time.
Supervisor
comments to
address
Signature of
the
Supervisor
and date:
Template for Performance Review
Template to be attached with the
report by the learner:
1. What was the Project supposed to accomplish?
This project is supposed to achieve aims and objectives through executing digitalisation related
make the successful business projects.
2. Did the project succeed in its aims/ how do you know? Specifically, please outline any evalu
undertaken.
Yes, there is requirement to do post review execution in context to assess project.
3. What things do you think worked well and why? Evaluate all aspects of the project (e.g ini
activities and project outcomes) from a range of perspectives.
In mention report, it has been seen that survey is helpful in doing whole work. Project managemen
down structures are operated well, there are many skills which are regarded in context to
prosperous and also efficiency.
4. What problems emerged during the project and how were they tackled? Was there timely i
and resolution during the project process?
The major issue which are found during doing projects was communication gap. It is tackled t
communication among the employees. Training is helpful in removing the communication gap in a p
5. What did you learn from undertaking the project?
26

Through doing this kind of project, I learned lot of things which will useful for me with the help
most effective manner in the near future.
6. How would you rate your performance as a management consultant leading the project?
As a management consultant, I would like to provide 4.5 star out of 5.
7. What strengths and weakness of your performance did you identify?
My main strength is to complete project at given time. But main weakness was communication gap
overcome by using appropriate tools. But I workers on the basis of my plan and worked accord
outcomes were great for respective company and, I was able to catch weak points of organisations
reputation.
8. How will this inform and support your continuous professional development?
Through continuous professional development enhance skills and capabilities which are needed
for future professional planning.
27