Impact of Digitized Technology on Business Growth and Innovation

This project examines the impact of digital technology on business growth and innovation, focusing on a case study of the 'Black Axe Mangal' restaurant. The project includes a project management plan detailing costs, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart provide timelines and stages for completion. Qualitative and quantitative research methods are applied through a survey to gather data on the importance of digital technology, its impact on performance, barriers faced, key players, and strategies. The research findings are analyzed to determine the significance of digital technology in enhancing business operations, productivity, and competitiveness. The project includes cost analysis, data analysis, and recommendations for leveraging digital tools for business expansion and success.

MANAGING SUCCESSFUL BUSINESS

TASK 1
P1 Project aim and goal for the chosen topic
Main objective of this report is to use advanced and enhanced digital technology to
increase overall company performance in the industry. By using digital technology such as
advanced software, cloud computing and internet of things to expand and increase the efficiency
of a firm in an industry. Social media technology is also the best digital technology to improve
their performance in the market. To effectively assess implementation of digital technology and
its significance for an entity to increase their overall production in the market: A case study on
“Black Axe Mangal” restaurant.
Overview of the study
In Black Axe Mangal restaurant they use the effective and advanced software to increase
their performance in the market. They can also use the transaction system to process data for
billing, prepare annual report etc. this software help to increase their efficiency in the company.
By applying this kind of digital technology in the firm an employee can easily get data and
process for the billing and prepare effective annual report. From this transaction software system
they can easily increase their performance in a market. They can also compete with the other
companies in an industry (Ardekani and Abdulla, 2012). By using different types so digital
technologies in the firm they can easily increase their productivity and also enhance their
performance in the firm. By using advanced technologies such as software for transactions,
social media and cloud computing in an entity. It will give more competitive to the other
companies in an industry.
Main objective of using digital technology is to provide appropriate products and services
to the customers. Advanced techniques of digital provide appropriate and effective facilities to
the employee that helps in increasing overall fruitfulness and also increasing efficiency in
market. Implied goodness or benefits of the digital technology as follows:
 Increased learning skills
 Higher performance
 Increase efficiency
1

Above discussed benefits of digital technology that helps in gaining overall performance
and also helping in maximising skillfulness in an sector. This organization uses different types of
technologies that help to maintain brand recognition in the market.
Aim: “ To analyse impact of digitised technology beneficial for business growth and innovation
of small business”. It can increase the challenges in the industry (Bertot, Jaeger and Hansen,
2012).
Objectives
 To comprehend idea of digital technology
 To analyse skills, technologies and tools of digitisation
 To identify appropriate strategies of technology
Research questions
 What is determined by digital technology?
 Roles and importance of digital technology in the company?
 Impact of digital technology in the organization?
P2 project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources
In relation with managing the operational activities of the organisation there is need to
have appropriate ascertainment of all required operations. There are various tasks which will be
addressed through imposing the appropriate management of costs, time quality, scope and best
utilisation of all relevant resources. Thus, to addresses the requirements there will be suitable
changes into operations which will be fruitful to the business as per having suitable changes in
the operations. Management of all the resources incurred in the business such as expenses
incurred in the completion of the tasks as well as proper management of all the operations.
Cost-
It is useful so that maximum effort can be put in by following stipulated costs. The
overall cost for project completion would be Euro 8500 by scholar for achieving project quite
effectively. Cost sheet is listed below-
Particulars Amount
Purchase materials 1200
2

Licence acquiring for software 2500
Data base licensing 1000
Machinery expenditure 2000
Labour expenses 1000
Expenditures on server 800
Total 8500
Scope-
Research is being purely done on the impact of digital technology on growth and
innovation of business. This is based on qualitative methods as well.
Time-
Project completion is required to be achieved as stipulated time of project is generally
fixed. For completing this project, researcher would make use of 15 days and it will be
completed entirely leading to proper conclusion.
Quality-
It is the essence of any research under subject. Statistical tools and related data is fruitful
for carrying out research in the best possible manner. Primary and secondary data both are used
for better results.
Communication Plan-
Sr. No Communicatio
n
Format Duration Personnels Presentation
1 Update
regarding status
Emails Weekly Members and
stakeholders
Research progress
2 Action plan and
follow-up
Meeting and
emails
Alternative
days
All Members in
action plan
Steps for
completion of tasks
3 Devising
research
problem
Presentation Once in a
week
Members and
stakeholders
Problems faced in
analysis
3

4 Budget usage Making
Group
Discussion
(GD)
Last week Members and
stakeholders
Expenses incurred
5 Risk analysis Email,
meeting
Weekly Project Manager Approval by
Manager
Risk-
It is a part of business which prevails and business operational tasks are affected. The
main risk identified in the project is constraint of costs. Moreover, time constraint is another risk
which is uncertain.
Resources-
The resources are needed for better achievement of tasks as defined in scope statement.
For present study, technical, human aspects along with financial aspect is done for enhanced
results.
P3 Work break down structure and Gantt chart to provide time-frames and stages for completion
Task
Mode Task Name Duration Start Finish Predecessors Resource
Names
Auto
Schedul
ed
Identify the research
topic 2 days Wed 11-
07-18
Thu 12-
07-18
Auto
Schedul
ed
Identify problem
statement 2 days Fri 13-07-
18
Mon 16-
07-18 1
Auto
Schedul
ed
Determine tools and
techniques 1 day Tue 17-
07-18
Tue 17-
07-18 2
4

Auto
Schedul
ed
Resource allocation 3 days Wed 18-
07-18
Fri 20-07-
18 2,3
Auto
Schedul
ed
Calculation of cost 2 days Mon 23-
07-18
Tue 24-
07-18 4
Auto
Schedul
ed
Gather data and
information for digital
technology
1 day Wed 25-
07-18
Wed 25-
07-18 5
Auto
Schedul
ed
Data analysis 1 day Thu 26-
07-18
Thu 26-
07-18 5,6
Auto
Schedul
ed
recommendation 1 day Thu 26-
07-18
Thu 26-
07-18 6
Auto
Schedul
ed
Results and prepare
appropriate report 1 day Fri 27-07-
18
Fri 27-07-
18 8
Auto
Schedul
ed
Report submission 1 day Mon 30-
07-18
Mon 30-
07-18 9
5

Illustration 1: Gantt chart
TASK 2
P4 Small scale research by applying qualitative and quantity research methods appropriate for
meeting project meeting and objectives
Name of person:___________
Gender:____________
Age:______________
1 Do you believe the digital technology is important for the black Axe Mangal?
 Yes
 No
 Can't say
2 Do you think digital technology give higher performance of a company in an industry?
6

 Agree
 Strongly Agree
 Disagree
 Strongly disagree
 Neutral
3 Among the following which of them barriers are faced by the Black Axe Mangal?
 Employee dissatisfaction
 employee relationship
 others
4 Who are the main key players to implement digital technology in the company?
 Managers
 Administrations
 developing team
 others
5 Do you think digital technology help to compete with other companies in an industry?
 Strongly agree
 Disagree
 Agree
 Strongly disagree
6 Among following strategies which were to direct internet traffic to concerned website?
 Social media
 Google
 paid searching
 other media
7 Is social media technology help to increase their productivity in the market?
 Agree
 Disagree
 Strongly agree
 Strongly disagree
Theme 1: digital technology is important for Black Axe Mangal
Do you think the digital technology is Frequency
7

important for the black Axe Mangal?
Yes 6
No 3
Can't say 1
Interpretation: It can be interpreted that digitisation is more important to organisation. It will
help to increase their productivity in an industry. 6 of the managers think that digital technology
help to increase the overall performance in the market. Different types of advanced and enhanced
technologies that helps in increasing efficiency in an industry. 3 of manager this that digital
technology is not much important for the firm. Without digital technology also they can get
higher performance in the market. Digital technologies increased the firm cost that also affects
the financial condition of an entity. 1 of the manager think that without digital technology may or
may not give higher performance in the market.
Theme 2: Digital technology give higher performance of a company in an industry
Do you think digital technology give higher
performance of a company in an industry?
Frequency
Agree 4
Strongly agree 3
Disagree 1
Strongly disagree 1
Neutral 1
Interpretation: It can be interpreted that digitisation help to increase overall performance of
enterprise in the market. Out of 10 managers, 4 managers thinks that digitisation helps in gaining
their performance and also help to increase productivity in commercial enterprise. By using
advanced technologies like cloud computing, software and social media that helps in adding
productivity in the marketplace. By using social media technology they can promote their
product to the customers effectively. 3 of managers are strongly agreed this technologies help to
8

increase their overall performance in an industry. Further, 3 of the managers thinks digital
technology is not give more advantages to the firm.
Theme 3: Barriers are faced by the Black Axe Mangal
Among the following which of them barriers
are faced by the Black Axe Mangal?
Frequency
Employee dissatisfaction 6
Employee relationship 3
others 1
Interpretation: From the above findings, it can sate that there are some problems with the
relationship between an employee. As per the perception of 6 managers, an employee are not
able to coordinate with them because all have different ideas and suggestions for the particular
use of technique. Manager has a responsibility to manage their relationship in the company. 3 of
the manager observes employees are not able to maintain employee relation in the firm. All have
different backgrounds and values that directly affect the employee relation in an entity. Out of 10
managers 1 manger observes that there are another issues in the company that would affects the
overall firm performance in and industry.
Theme 4: Main key players to implement digital technology in the company
Who are the main key players to implement
digital technology in the company?
Frequency
Managers 2
Administration 2
Developing team 5
Others 1
Interpretation: From the above findings, it can be states main key player to implement of digital
technology is developers because they only develops different and effective software to increase
their company performance in an industry. Out of 10 managers, they observe they only have the
main key role to implement digital technology in the firm. They are only responsible for
9

implementation of digital technology in an entity. 2 of managers thinks that administration
department has main key role to implement digital technology in the firm. 5 manager observe
that developers only can develop their effective and appropriate strategies in gaining
productiveness in marketplace. They innovate their existing software by applying different and
enhanced digital technologies. It helps to increase their sales in a market.
Theme 5: Digital technology help to compete with other companies in an industry
Interpretation: It can be analysed that digital technology help to compete with other companies
in an industry. 4 of the managers are strongly agreed that effective and appropriate digital
technology helps in increasing their productivity in the market and to compete with other
businesses in an industry. 3 of the managers are agreed this technology help to give more
challenges in the market. 3 of the managers are disagreed that digital technology is not
appropriate and effective to increase their performance and productivity in an industry.
Theme 6: social media technology helps in increasing their productiveness in the
marketplace
10