BM565 Presentation: Digital Marketing & Strategic Applications

This presentation summarizes a report discussing various digital marketing channels like SEO, email marketing, and social media marketing, highlighting their advantages such as low cost, measurability, and high ROI. It also covers the developments in digital marketing, including growth opportunities and improved brand reputation. The presentation concludes that digital marketing is crucial for business transformation and success, especially in light of the challenges posed by events such as COVID-19. Strategic recommendations are provided, focusing on how businesses like TESCO can leverage digital technologies for online sales, payment solutions, and automated delivery services to enhance customer experience and improve profitability. Furthermore, it emphasizes the importance of data-driven decision-making through graphical representation of complex data.

DIGITAL BUSINESS

TABLE OF CONTENTS
 SUMMARY
 CONCLUSION
 STRATEGIC
RECOMMENDATIONS
 REFERENCES

SUMMARY
 In this report it has been discussed the various channels used in digital
marketing such as SEO, E-mail marketing, social media marketing and many
more Hemphill, 2019.
 Also the various advantages of digital marketing like Low cost, Easy to
measure, Easy to adjust, high rate of return on investment have been discussed.
 Apart from this various development of digital marketing have also been
discussed like Growth opportunity- This way of marketing has provide several
growth opportunities to business which has increased the effectiveness and
efficiency of business regarding their operational functionality. Secondly it also
helps in improve brand reputation of business in market.

CONCLUSION
 On the basis of above summary of report it has been concluded that digital
marketing plays a very important role in overall business transformation and
success.
 With the help of various channels which comprises SEO, E-mail marketing and
social media marketing businesses can transform their operations in online
manner. Apart from it various importance of digital marketing have also been
discussed such as low cost- by this it can be said that it take less cost to
implement in an organisation, It is easy to measure the progress of business in
digital marketing as comparison to traditional marketing, it is easy to adjust its
functionality according to demand and preference of customer in market, it also
provide good rate of return of investment which would help to rise in profit of
an organisation.

STRATEGIC RECOMMENDATIONS
 In COVID-19 several brick and mortar stores
have completely closed down. By applying
digital technologies TESCO now can sell their
products online through its website and making
their own application which would help to rise in
sales of company.
 By adopting various online payment methods,
TESCO can easily collect payments from their
customer which would company to rise in their
sales.
 Mentioned company has launched several
applications by which customer will only
need to scan and pay for their groceries
without touching anything which would help
to rise in their sales.

 Given company has also launched different automated delivery services
which will help to improve customer experience, lowering the cost base and
may more which would ultimately help to rise in sales of company.
 This technology also helps management of respective organisation to make
graphical representation of complex data which would enable them to make
effective business decisions.

REFERENCES
 Chaffey, D., Edmundson-Bird, D. and Hemphill, T., 2019. Digital business and
e-commerce management. Pearson UK.
 Aagaard, A., Aagaard, A. and Harrison, 2019. Digital Business Models. Cham:
Springer International Publishing.
 Luz Martín‐Peña, M., Díaz‐Garrido, E. and Sánchez‐López, J.M., 2018. The
digitalization and servitization of manufacturing: A review on digital business
models. Strategic Change, 27(2), pp.91-99.
 how does technology affect tesco,2021, [online]. Available at:<
https://prezi.com/dij8g0peegyp/how-does-technology-affect-tes
co/
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