Evaluating Business Models and Project Management in Digitization

The document provides an analytical overview of literature related to digital transformation projects and their impact on business models. It discusses insights from Andersson and Tuddenham (2014) on IT reinvention to support digitization, while Busarovs (2011) highlights crowdsourcing as a user-driven innovation approach. Janssen et al. (2015) address the challenges in large transformation projects through complex adaptive systems management principles. Michl et al. (2012) describe ambidextrous corporate venturing management via the spin-along approach, and Nograšek (2011) emphasizes change management as a critical success factor in e-government implementations. Øiestad & Bugge (2014) explore digitization in publishing with existing business models, whereas Peters et al. (2015) analyze successful business models for complex services. Rose et al. (2015) focus on value positioning in e-government systems, and Rumane (2016) covers quality management in construction projects. Simmons et al. (2013) delve into inscribing value on disruptive digital innovations, Tate (2012) introduces a doctrine of innovation through informal practices, Veit et al. (2014) outline business models fundamentals, Villars et al. (2011) discuss the implications of big data, and Zarndt (2011) highlights essential project management strategies.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Project title with aims and objectives..........................................................................................1
TASK 2............................................................................................................................................3
TASK 3............................................................................................................................................4
Timeline and action plan for the project.....................................................................................4
TASK 4............................................................................................................................................5
Use of methodology for data collection......................................................................................5
TASK 5............................................................................................................................................7
Evaluation of project outcome by analysing and interpretation..................................................7
TASK 6..........................................................................................................................................14
Recommendation for the findings.............................................................................................14
TASK 7..........................................................................................................................................15
Reflection of the research..........................................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................17

INTRODUCTION
Business transformation with time is an essential term which aid in maximise revenue of
an organisation. Digital technology use is a type of business modernisation which completely
remove the traditional form of business operation. Its impact on business activities is good and
support in expansion of an entity as well (Peters, Blohm and Leimeister, 2015). This report is
based on Digital Outlet Ltd. which is an electronics company who used to deal with selling of
electricity goods and things. They want to expand their business through digital technology in
which they start doing home delivery facility as well as delivery of products at near state. For
this, a research gets conducted for which first aims and objectives have to frame by researcher.
Once all aims and objectives get formulate, then next step is to use appropriate project
management plan which is helpful in identifying that related undertaking quite beneficial for
future or not. Data also get collected for such consent and then analysis so that an appropriate
conclusion and recommendations get drawn. Hence, project outcomes are helpful in measuring
success for task in long term context with suitable case study use and framing of questionnaire
which is helpful in data collection process (Andersson and Tuddenham, 2014).
TASK 1
Project title with aims and objectives
World is getting modern and advance in nature which support in expansion of business as
well. Thus, every organisation has to identify appropriate steps and formulate strategies through
which they are going to make an entity advance in operation. This method is helpful for every
department which present in an organisation so that they can deal with every activity from one
place to another. Digitalisation is a helpful consent which enable an organisation to establish
them at global level. This research is based on a concept of digitalisation which is helpful in
business transformation. Marketing department can promote their operations through social
media and print media advertisement. Human Resource department can use this technique to
store all of their data at one place as well as search for job profiles through various job portfolio
sites. Hence, its impact on business is positive in nature through which profitability as well as
effectiveness can be gain.
Topic: How digital technology transformed the business activities: operational, marketing, HR
and accounting.
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Background of the project:
For every entity it is necessary to them to accept all changes which are taking place in
environment (Busarovs, 2011). According to modern world context, modern business
transformation approach is digitalisation which is helpful in introducing a new era of market.
This research topic gets selected because every profit organisation has a desire to ascertain more
revenue. Hence, they have to combine all of their departments with new technologies and
advancement in an organisation. With assistance of this concept, operational department become
able to produce quality products according to requirement. This lead to decline wastage as well
for particular production. Digital Outlet Ltd. have to use this approach for making their inventory
process effective. Along with this, marketing department use terminology in expansion of
business through social media which is a form of digitalisation of world. According to a research
around 85% people spent more than 14 hours on internet. Along with this, accounts department
use this approach for combine their whole data at once place. This aid in reducing the workload
ad exchange of files through e mails. For such purpose cloud is use an effective technique which
secure internal information of a company. Hence, overall discussion signifies that digitalisation
is helpful in business transformation which further support in expanding entity and make
operations and outcome effective (JanssenVan, Der Voort and van Veenstra, 2015).
Aims: To implement digital technology for transforming business activities – A case study on
Digital Outlet Ltd
Objectives:
 To measure the impact of digital technology
 To identify the need of transformation of business To analyse the appropriateness of digitalisation on transformation in various departments
Research questions:
 What will be the impact of digitalisation on business?
 What is a basic need for transforming an organisation?
 How much the digitalisation is appropriate for business transformation in various
departments?
TASK 2
Project management plan
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For managing a success business, it is necessary to look upon every advantage and con of
business. Hence, strategy is a basic term which work as a framework or blueprint for an entity.
Hence, every undertaking requires a plan which is helpful in attain all goals and targets in
minimum time period. Thus, management have to formulate an appropriate plan which aid in
long term success for the task. Digital Outlet wants to expand their business and for this they
require a plan which support them in performing all things in an adequate manner (Michl, Gold
and Picot, 2012).
 Scope of project: The overall purpose of this research is to identify the impact of
digitalisation. According to present world situation in which maximum work get done
through internet. Thus, in business context, it also requires to use new approaches rather
than traditional method (Nograšek, 2011). For identifying the impact, researcher conduct
a survey on local people as well as on some famous business man for measuring the
impact.
 Risk management: Every threat requires to get manage so that its chances and impact get
decline. With every project, there are several risk is identifying which have to manage by
researcher as well as managers for executing the project properly.
 Cost control: Business project incur some cost over on it which have to be appropriate
and not so much high in nature. Thus, it is a duty of manager to control the cost and gain
an appropriate outcome for project.
 Quality control: Another major thing which is associated with this research is quality of
data. Researcher have to maintain an appropriate quality of data which is helpful in long
term context.
For this project research, there are mainly tow type of data is used which are primary and
secondary. Primary data get gather through questionnaire which get conduct on 20 respondents
as well as secondary data analyse on the basis of case studies which are related with
digitalisation. This is helpful in better understanding of the digitalisation concept through which
any organisation can easily adopt it. Thus, reliability and validity of data is must for concluding a
beneficial decision and outcome. It is helpful in executing all the operations which are related
with advancement in an adequate manner.
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TASK 3
Timeline and action plan for the project
Every research requires a time line which signifies that in how much time project
research get completed (Rumane, 2016). This is helpful in collecting data through various
sources and its analysis is must. A time line is one in which all the detail explanation of activities
is included. On the basis of such research activities, an action plan get frame and on the basis of
that whole operations of research get done. Timelines and action plan increase reliability and
validity of project so that an appropriate research get done through (Øiestad and Bugge, 2014).
For this research, 8 – 10 weeks’ study get done in which various number of activities get
performed. This is a sufficient time period for conducting a research in an appropriate manner. In
these weeks, several activities get done which are included in action plan. Such sort of activities
which are helpful in research are as follow:
 Cause or thing for which research get conducted
 Literature review on the basis of various author perspective
 Identify the impact of problem
 Concept of study
 Selection of population
 Use appropriate method
 Collect data
 Analyse the data
 Conclusion and recommendation
 Submission of report
These 10 activities are identifying which are beneficial for the research and include in action
plan of a company. On the basis of these outlines whole research gets conducted. This research
gets done on 20 respondents whom are different from each other and distinct interest as well. For
defining the date and time interval, Gantt chart and Network diagram are two major sources
through which these project activities get done. Digital Outlet Ltd have to conduct this research
and prepare a schedule for a research. On the basis of plan whole process get execute properly
and appropriate outcome get derive. Following is a Gantt chart for the researcher of Digital
Outlet Ltd which aid in performing the research properly:
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TASK 4
Use of methodology for data collection
Research methodology can be defined as a science of studying how research is done
scientifically (Simmons, Palmer and Truong, 2013). It shows systematic ways to solve the
research problem by adopting logical ways. Researchers uses various methods to bring
appropriate outcomes from their research (Tate, 2012). By using the research methodology, the
data collected is converted into a systematic format because of which the decision making
process becomes easy. The information can be collected by two ways: -
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 Primary Data :- These are the real time data originated by the researcher for some
specific purpose.
 Secondary Data:- These are the past data which is already been collected for some other
purpose but is now being used in the research.
These data collection methods are useful in making valid conclusions of the survey.
Digital Outlet Ltd are using these methods to analyse that whether they will be successful in
digital market or not. The various methods of research can be described as: -
 Qualitative:- In this, they basically collects, analyses, interprets the data by observing
what people do and say,
 Quantitative:- It measures the quantity or amount and then compares it with the past
records Analytical: - In this, the researcher uses the already available facts and data and then
evaluate it.
Questionnaire prepared for Primary data collection are: -
QUESTIONNAIRE
NAME: - AGE: -
GENDER: - OCCCUPATION: -
Please spare few of your valuable time to fill this questionnaire
Q.1 Are you a satisfied customer of Digital Outlet Ltd?
Yes
No
Q.2 Which of the following gadget have you bought recently?
 Smart Phone
 LED TV
 Camera
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 Others
Q.3 Will digitalisation help Digital Outlet Ltd for long term purpose?
a) Yes
b) No
Q.4 Will you be comfortable to purchase electronics online from Digital Outlet Ltd?
 Yes
 No
Q.5 Will Digitalisation bring positive impact on the business of Digital Outlet Ltd?
a) Yes
b) No
Q.6 Which way will you prefer to shop if the Digital Outlet Ltd enters online market?
 Online
 Visit Shop
Q.7 Do you think the company have adequate resources to enter Online Market?
)a Yes
)b No
Q. 8 Which mode of payment will you prefer if you prefer to shop online?
 COD
 Credit/Debit Cards
 Pay Tm
 Bank transfer
Q.9 Do you think becoming digital is a good option for an electronics company?
a) Yes
b) No
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Q.10 In this era, which method of marketing is more suitable?
a) Traditional
b) Modern
SECONDARY DATA:
CASE STUDY 1:- Whenever Digital Outlet Ltd wants to expand its business, it tries to bring
latest technology in their store which attracts new customers and also those who wants these
latest technology gadgets. Since, the main motive of the company is to provide quality service to
its customers therefore, it helps needs to store products which are in demand by the customers.
CASE STUDY 2 :- The company should analyse that which of their products are most liked by
customers and which company's products are mostly purchased by the customers. The analysis
regarding the taste of customers should be carefully done before entering the digital market.
TASK 5
Evaluation of project outcome by analysing and interpretation
Data evaluation is a process which enable in analysing the data in more appropriate
manner (Veit and et. al. 2014). By using various charts, graphs and diagrams a better
understanding for analysis can done. This analysis is for the Digital Outlet Ltd whom want to
identify the impact of digitalisation on business transformation. Thus, this get done on 20
respondents whom are going to provide various opinion and their views on research topic:
Are you a satisfied customer of Digital Outlet
Ltd?
Frequency
Yes 11
No 9
Theme: Customers are more satisfied with company
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