Digital Transformation: Business Model Analysis and Strategy

This report delves into the realm of digital transformation, specifically focusing on the online grocery sector. It begins by highlighting the shift in consumer behavior, with a growing preference for online shopping, and identifies the core customer group as tech-savvy, time-conscious individuals. The report then assesses the current value proposition for these customers and proposes enhancements, such as order ID verification and improved application speed, to elevate their experience. Furthermore, it emphasizes the importance of customer care and partnerships with firms to create a seamless and valuable experience. The core of the report lies in the development of a new business canvas model, outlining key partners, activities, value propositions, customer relationships, segments, resources, channels, cost structures, and revenue streams. The model emphasizes local partnerships, improved platform speed, customer service, and free shipping. The report concludes by emphasizing the importance of customer loyalty through security and timely assistance, highlighting the significance of trained customer care executives to address customer queries and issues. The report also includes references to support the analysis.

Running head: DIGITAL TRANSFORMATION
Digital Transformation
Name of the Student:
Name of the University:
Author’s Note:

2DIGITAL TRANSFORMATION
Digital transformation is one of the most popular and happening aspect. This is because
all the customers are looking for some very developed and organized service. 40 to 50% of
people now buy their clothing online. Grocery stores and supermarkets have not seen this shift
yet – only 10% of people buy their groceries online. In order to make some innovations in this
existing scenario or the existing business models so that the online grocery purchasers are also
able to vest their faith on the online sales and are able to increase their purchases (Vodovoz, Elic
and Marcia Ramos May).
Who is the core customer of that group?
The core customer will be the young office goers who are tech savvy and also they do not
have much time in hand (Leisen et al). They prefer shopping in a very time optimizing manner
and also they have to make sure that the products are being delivered right at their doorstep so
that they do not have to take out the time from their busy schedule
What is the value for this customer?
The value generated is that the customers are able to get their desired products at their
desired location. They are able to see a wide variety of products and make their purchases easily
from there without losing any time.
How would you create a new value proposition?
The new value proposition is that the product will be given a specific code or
identification number so that the customers are able to use it while the product is being delivered.
Often the customers face issue of duplicity. For an example if they order the orange fruit juice

3DIGITAL TRANSFORMATION
they might often gets the mango flavored juice and this is not what they wanted. In such case the
specific order ID number will help the customers to check the products before they accept at the
time of delivery (Sohl et al).
The next option is the increasing the speed of the online buying application. As the
targeted customers are the tech savvy people, they will naturally not like to wait much if they are
being logged out or are being redirected every now and then. This might make them impatient
and they will either log out or switch over to other sites.
How can you improve their experience?
Customer care has to be improved a lot so that customers are able to get timely assistance
as and when needed. Live chat facilities must be developed so that the customers are able to
receive the apt and the right answers as and when needed by them (Sohl et al) offering some free
shipping service is also much useful. This is useful as the customers will not hesitate in buying
more amounts of the products if they are entitled to the free shipping system.
You need to partner with firms that can make this experience more seamless, convenient,
and more value-adding for the consumer.
The organizations selling the online grocery can partner with the networking and
software security companies so that they can increase their overall speed, look of the site and
also improve the customer security services. They can form partnerships with companies like
Visual marketing software such as Pixlee that allows marketers to display this user generated
content on their brand sites.

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The new business canvas model
Key Partners
 Local
grocery
partners so
that they
are able to
provide
fresh
locally
made
products.
 Partnering
with local
products
will be very
useful as
this will
ensure a
steady
Key Activities
 Improving
the speed of
the online
grocery
platform
There will be
a live chat
box so
showing the
manufacturin
g process and
also this will
be the proof
that
customers
are getting
totally new
products
Value Proposition
 Providing
some
reusable
products like
reusable
carry bags,
jars along
with the
online
grocery items
so that
customers
are able to
get
something
fresh and
organic
 Expert
Customer
Relationships
 Customer
relationship
will be
strengthene
d by
sending
some
company
executives
to the
customer’s
houses to
take
feedback.
This will
add a touch
of affection
Customer
Segments
 Firmograph
ic
segmentatio
n of
customers
will be
interested
as better
online sales
will
motivate
the BtoB
sales.
 Customers
who are
tech savvy
people and

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supply of
goods and
the
customers
will not
have to
wait.
cooking tips
and recopies
online so that
customers
can buy the
items and
also know
how to use
the same.
 Just-in-time
(JIT)
inventory
management
must be
initiated. The
API system
with linked
with the
grocery store
will develop
automation
and thus
reduce
manly
belong to
the office
goers.
 Households
and the old
and aged
people who
do not like
to travel
much can
easily use
this service
to make
their
grocery
sales from
the online
stores
Key Resources
 Funds raised
by the
different
Channels
 Advertisem
ent by
filming the

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fund raising
activities
storage cost
& wastage
 There must
be free
shipping
available to
all customers
irrespective
of the
geographical
locations or
the places
where they
are staying
agricultural
firms and
the ways in
which the
farmers
carry on
organic
farming.
Cost Structure
 Better training for recruiting the expert chefs who
will be displaying the recipe and usage of the online
ingredients on a live chat session while customers are
making their purchases.
 Cost of training employees to better online customer
queries handling
 Cost of providing free shipping to all the customers
irrespective of their geographical locations and also
Revenue Streams
 Grocery sales
 Campaigns set up by the organic farm
owners and the local grocery owners
 More number of customers opting for
the online grocery sales
 The local and the International level
customers will also help in adding to
the overall revenue streams of the

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their availability. organisations
Source – Created by Author
Therefore it can be said that the new business canvas model will be helpful in making the
customers develop a loyalty towards the online retail brands and thus they will be increasing
their level of shopping. This is essential because customers look for security and also make sure
that they are getting the timely assistance so that they do not have to wait for the final delivery to
come at their doorstep. The customers might often suffer from any kinds of queries related to the
delay in the order or the price of the different products and other such aspects. Therefore the
customer care executives must be trained in such a way that they are is able to receive the
customer complaints and also respond to the same.

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References
Leisen, Robin, Bjarne Steffen, and Christoph Weber. "Regulatory risk and the resilience of new
sustainable business models in the energy sector." Journal of cleaner production 219
(2019): 865-878.
Sheats, James R. "Information technology, sustainable development and developing nations."
The Ecology of the New Economy. Routledge, 2017. 110-118.
Sohl, Timo, Govert Vroom, and Markus Fitza. "How much does business model matter for firm
performance? A variance decomposition analysis." Academy of Management Discoveries
ja (2018).
Vodovoz, Elic, and Marcia Ramos May. "Innovation in the Business Model from the perspective
of Dynamic Capabilities: Bematech’s case." RAM. Revista de Administração Mackenzie
18.6 (2017): 71-95.