Strategic Recommendations for Digital Business & New Technologies

This report summarizes the findings from a previous coursework on digital business and new technologies, focusing on strategic recommendations for organizations like Takealot.com. It emphasizes the importance of digital transformation for business growth, improved customer experience, and supply chain optimization. The report highlights the use of technologies like mobile applications, cloud computing, IoT, digital twins, and AI in solving business problems. It also addresses challenges such as high costs and cyber security. The recommendations include leveraging data analytics, understanding customer needs, and implementing effective digital marketing strategies to enhance business performance and maintain a competitive edge in the digital landscape. The report concludes that strategic planning and the effective use of digital technology are crucial for resolving issues and developing business productivity.

Digital Business &
New Technologies

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
REFERENCES................................................................................................................................1

INTRODUCTION
Digital business means working and activities based on new technology and using
innovation in their function that can help to increase productivity and profitability. To have good
knowledge and bout digital marketing and technology could be opportunity to grow business and
maintain higher performance. In whole world, digital technology is emerging in market where it
supports to develop business activities and productivity. The meaning of digital transformation is
to transform their business services in to digital activities and make efforts to improve
productivity. To understand about technological innovation and digital technology Takealot.com
has been taken that is South African e-commerce based company running their business by
managing all functions and activities. The present report is based on CW1 which has been
prepared earlier and now this project involves summary of finding, set of conclusion that has
been collected and strategic recommendation how company apply new technology to specific
sector.
MAIN BODY
A summary of your findings from CW1
From the course work 1 it has founded that digital transformation is most important for
each business and individual life as it helps to make work easier and supports to develop
organizational performance. The tools and technique of new technology are system, electronic
devices, and others that can used to store data and information. For organization it is most
important to understand what is changing trend and how customers influenced towards products
and services provided by organization. The digital transformation and strategies are important as
it improve supply chain of delivering goods, improving customer experience, and maintaining
trust between customers. The development stages of digital transformation are business status,
present and active, formalised, strategic, converged, innovative and adaptive that can help to
bring changes in existing performance and maintain higher performance.
The CW1 states technology are used in digital transformation and strategy such as mobile
phones and applications, cloud computing, internet of things, digital twins and artificial
intelligence that uses to solving problems and making right business decision. The another
learning from CW1 about platforms and software of digital transformation such as collaborative
suites, communication tools, and cloud computing that used to working collectively by accepting
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changes and developing organizational performance. There are different tools and technique used
by company to satisfy their customers such as promotional channel, security tool, and marketing
strategy that uses to know customer need and satisfy them by managing all functions and
influencing customers effectively.
Figure 1use of digital transformation
The finding also states most of the business organizations who are operating their
business make the use of digital transformation as strategic tool that can help to solve their issues
and make work easier by managing all functions and activities effectively. The different sectors
such as services, financial service, education, healthcare, retail, government and high tech using
new technology that support to bring change and control each task effectively.
A short set of conclusions based on your CW1 summary
The CW1 is summarising that digital business and new technology is becoming most
important in emerging trend that understand requirement and make efforts to fill it properly.
Each business industry needs to analysis market for knowing changing trend and introducing
kind of products and services effectively. Takealot.com is large size organization that sale range
of products and services via online method as it makes the use of digital transformation. To
improve customer experience and organizational productivity, new technology should be use by
companies as it influences people and encourage to make buying decision. In case organization
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not focused over digital technology then it will be difficult for business concern to sustain in
competitive environment and run their business effectively.
A set of strategic recommendations on how the conclusions from 2 could be applied to an
organisation
It has seen that needs and wants of customers is getting to change where it became
important for companies to understand changing needs and offer kind of products that could
support to develop organizational productivity. Technology innovation is effective tool that used
by Takealot.com company for the purpose of analysing leveraging data to better understand their
customers and the marketplace as whole. This can help to make intelligent people as they use
their skills to identify problems and get optimum solution. This can help to develop the
organizational productivity and performance. The management identify the reason of reducing
sales in Takealot.com and formulate effective planning and strategies that can help to improve
the business condition by bring changes in their existing products and services. This is most
important for company to analysis environmental factors that might be affect business industry
negatively and formulate strategic decision that could support to develop organizational
productivity and performance.
The selected company could apply new technology to provide details about its products
and services which is providing and launching by organization that increases awareness and
encourage people to make buying decisions. This also helps to increase organizational
productivity and performance by managing all functions and activities effectively by analysing
environment and maintain higher performance.
Recommendations
Takealot.com is e-commerce based company that provides online shopping services to
their customers in changing environment that can help to develop organizational productivity and
productivity. The company is facing the challenge of lower sales and lower customer base that
directly affected the business industry negatively. This became most important for organization
to resolve the issue and maintain a leading position in market by implementing effective digital
marketing strategy that can help to reach the targeted customers and support to increase the
business performance.
It has recommended to selected organization to focus over marketing strategy such as
marketing mix and STP that could be used to introduce new products and services in market to
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build strong customer base and increase organizational productivity. The management of
selected company should be understanding needs of their employees and provide them benefits
which can help to improve the business performance. Moreover, challenges in relation to digital
technology are higher cost, cyber killing, lack of clear vision, traffic in sites, and connectivity
faced by Takealot.com while running its business that directly impacted on its productivity and
profitability negatively. To use digital technology could costly such as communication company
has increased prices of internet and traffic issues in sites that stops customers to order and
managing business activities.
Digital innovation technology in Takealot
Takealot has been benefited in adapting digital technologies in multiple ways. Digital
technologies helped company in its trading activities more effectively and efficiently. With
innovation in digital technology has provided this company in operating its retail business online
more smoothly. Company is now able to solve queries of its customers with help of chatbots
which provides satisfaction to its customers and build company's reputation in market. Company
is able to provide desired products to its customers as per their preference with use of camera
search options in its website as well as e-commerce sites. This helped customers to search for
that particular product easily. With implementing this digital innovation in its website, Takealot
is able to engage with numerous number of customers at a same time with providing customer
service through chat box, emails, etc. This innovation also aids in improving work efficiency of
Takealot by developing applications in Google and Apple stores.
It has recommended to Takealot.com, use of digital marketing could be beneficial for
organization as brings changes in their existing performance and influence number of customers
by satisfying them. Digital technology helps chosen organization to regulate and operate their
business by providing a facility of checking products and placing order via online method that
can help to operate a business effectively and improve business profits. This also helps to
manage business activities with the use new technology and innovation at the workplace that
supports to develop organizational productivity and performance effectively. The digital
technology also helps to record and measure sales that support to make right business decision
and attain competitive advantages.
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CONCLUSION
From the above report it can be concluded that digital technology is the continuous
process of bringing new feature and application for residing people that helps to make work
easier. Digital innovation and technology used by company to introduce new products and
services in market that targets customers and support to develop organizational productivity.
Digital technology refers to make use of something new and attractive that satisfy needs of
people and improve business productivity. Challenges in relation to digital marketing is traffic in
sites, cybercrime, thief of data, lack of clear vision, and higher cost faces by organization that
affected the business productivity negatively. There is need to have strategic planning and
effective use of digital technology that can help to resolve issues and develop business
productivity effectively.
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REFERENCES
Books and Journals:
Büyüközkan, G. and Göçer, F., 2018. Digital Supply Chain: Literature review and a proposed
framework for future research. Computers in Industry. 97, pp.157-177.
Hartley, J. L. and Sawaya, W. J., 2019. Tortoise, not the hare: Digital transformation of supply
chain business processes. Business Horizons. 62(6), pp.707-715.
Manfreda, A. and Štemberger, M. I., 2019. Establishing a partnership between top and IT
managers: A necessity in an era of digital transformation. Information Technology &
People.
Mubarak, M. F. and Petraite, M., 2020. Industry 4.0 technologies, digital trust and technological
orientation: What matters in open innovation?. Technological Forecasting and Social
Change. 161, p.120332.
Popkova, E. G. and Gulzat, K., 2019, May. Technological revolution in the 21 st century: digital
society vs. artificial intelligence. In Institute of Scientific Communications
Conference (pp. 339-345). Springer, Cham.
Sousa, M. J. and Rocha, Á., 2019. Digital learning: Developing skills for digital transformation
of organizations. Future Generation Computer Systems. 91, pp.327-334.
Steininger, D. M., 2019. Linking information systems and entrepreneurship: A review and
agenda for IT‐associated and digital entrepreneurship research. Information Systems
Journal. 29(2), pp.363-407.
Van Esch, P. and Black, J. S., 2019. Factors that influence new generation candidates to engage
with and complete digital, AI-enabled recruiting. Business Horizons. 62(6), pp.729-739.
(Büyüközkan and Göçer, 2018) (Hartley and Sawaya, 2019) (Manfreda and Štemberger,
2019) )Mubarak and Petraite, 2020) (Popkova and Gulzat, 2019) (Sousa and Rocha,
2019) (Steininger, 2019) (Van Esch and Black, 2019)
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