Digital Business and New Technologies: Management Practices

This report examines the digital business roadmap and the role of new technologies in transforming business operations. It emphasizes the importance of a digital business roadmap for achieving short-term and long-term organizational goals, leveraging technologies like e-commerce platforms and web design. The report discusses how businesses exploit these technologies to expand their market reach, improve customer experience, and enhance efficiency. It also relates the topic to course content on digital business, exploring various business models such as the free offering, freemium, subscription, and e-commerce models. The conclusion highlights the crucial role of digital technology in business development and the benefits of adopting digital platforms for competitive advantage and customer satisfaction. Desklib provides a platform for students to access similar solved assignments and study resources.

DIGITAL BUSINESS
AND NEW
TECHNOLOGIES

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
Why you deem this topic to be of importance?...............................................................................3
How this topic has developed?........................................................................................................3
Describe the technology used in this topic while exhibiting the use of it.......................................4
Technological platforms and software.............................................................................................4
Organisation and business exploits the technology.........................................................................4
Is it a business tool and it is effective or not....................................................................................5
How does this relate to course content and discussion on the nature of the relationship between
digital technologies and old and new theories on business-management practices and structures. 5
CONCLUSION....................................................................................................................................7
REFERENCES.....................................................................................................................................7

INTRODUCTION
Digital business refers to the procedure which takes place in an organisation in this they use
various digital techniques to reinvent the models of business operations and modify their product
and services. This method also enhance the customer experience because the company innovates
better goods and services that generate new value in an individual life(Bucci, Schwannauer,and
Berry, 2019.). Digital technology serve many benefits to a company some of them are competitive
benefits, effectiveness and efficiency in work and many more. In the discussed project, the topic
which is chosen is “The digital business roadmap for new business”. Furthermore the report will
cover the importance of this topic, the formation of this title and a brief explanation of the
technology exploited in this topic and why this topic is very useful for a company. Later on
technological platforms and software are also been explained in this file.
MAIN BODY
Why you deem this topic to be of importance?
Digital business roadmap can be meant by a process which helps an organisation to focus on
the several path lead by their company for the purpose of achieving both short-term long and long-
term goal ambitions with help of various technologies present in this procedure. The design of
road-map is begins with the determination of organisational necessities as well as space in the
ongoing system to make a effective plan of action and program to fill such gaps. It helps an
organisation to assess the external factor which can negatively affect their business operations.
Moreover, it aids in deliberate the client needs and request while satisfying such things makes
enterprise to importantly compete in the marketplace. Pestle analysis is one of the best way that a
company can adopt to evaluate various external factors. It is also critical for the businesses to
measure digital technology to be used in their running Online marketing, Online payment are some
kind of useful facilities provided by the digital technology. Hence, it is a digital business roadmap
that allows an organisation to be ready for the changes that can be faced by them in future market.
(Donnelly,and Johns, 2021)
How this topic has developed?
Due to having high market competition the selected topic is emerged which helps in
transforming the work place for any type of business organisation. It is important for an
organisation to adopt digital business roadmap for their betterment in respective market field. In the

business basic requirement of cloud place digital transformation is arising which aims in developing
the brand name and value with the creation of new good and services. Digital business assist in
meeting objectives of digital transformation while creating many solution for objectives. The main
purpose of business roadmap is that it helps a company to transform their vision or mission into
reality.
Describe the technology used in this topic while exhibiting the use of it.
Nowadays, the business technology are imposed for many elements such as official web
designing which purpose is to create a official website for an organisation. It advert to the
procedure that includes various method, along with the effective concept for website creator. In
digital business a governing body should be acquainted with web techniques to attain their set goals
and objectives. JavaScript, CSS and HTML are the 3 main languages which are utilized in business
enterprises. Web design, are put together with multiple application that includes various standards
for aim of generating or catering many web pages that involves SVG, HTML, CSS, device API and
numerous different technologies for the objective of web application. In addition, there are different
method of digital technologies utilized in business which also covers mobile web application.
Technological platforms and software.
The business organisation use various e-commerce platforms through which they promote
and sell their goods and services digitally or an online mode. While selling the goods and services
at online shopping apps it helps an organisation to capture new market and customer base all
around the world. This process helps the business to boost their efficiency while expanding their
business operations to the next level. An organisation can convey their message and information
regarding their business operations more effectively and efficiently to their clients through digital
platforms. E-commerce helps an organisation to expand their brand name and build a strong
position across the globe. (.Kalolo, 2019.)
Organisation and business exploits the technology.
All type of organisation whether it is small or large can use these techniques and software to
expand their business. Goods and services belongs to various kind of business enterprise can be
served on multiple online platforms. The customer's or clients can use different mobile applications
to make payment of their purchased goods and services. With the presence of these various software
many goods produce by different companies can be indulged and customer can place their order

easily on their various hand devices. The several businesses also provide various benefits such as
heavy discount, safe and secure delivery, door-to-door service and many more facilities to their
customers or client.
Is it a business tool and it is effective or not.
In today's world, various organisation serves the variety of goods and services through
online platforms to their customers. The various business organisation use e-commerce platform
through which the client can place their required items with the help of their mobile application and
official business internet site. The different business enterprises creates an effective authorized
website which is accessible on the internet. These characteristic of digital application are used by
the multiple institutions as a critical business tool as it lets to pull in a huge client base who can
point their items on websites and can get them on time. E-commerce is such a vast virtual platform
at which customer can check the component and its cost offered by the company. It is a very
effective tool because it allows the commercial enterprise to increase their current market share
while accomplish the demands of customers by serving fast and quality delivery of products. The
company make sure that technologies are properly and efficiently exploited to grow and develop
their business. (Kendall-Taylor, Frantz, and Wright,, 2020.)
How does this relate to course content and discussion on the nature of the relationship between
digital technologies and old and new theories on business-management practices and
structures.
The road-map of digital business is attached to course content that is digital business. The pursuing
subject is supported on the content as in such, digital application is used as web scheming while
module is also connected to the digital business. Web designing is crucial for an organisation as it
helps in accomplish competitive welfare to beat many key participant in the marketplace. It allows
an organisation to enhance their capabilities and efficiency of their work which is vital for their
future growth and success. Various type of digital techniques theories and models are present in
today's business management world. Some of them are as follow:-
Free Offering model- This model is adopted or used by many organisation across the globe.
Organisation use various platforms such as Facebook, google, Instagram thorough which they can
advertise their product and services free of cost. It is used by institution to supply free service to
customer with an purpose to make them the user of the product this can help them to increase their
sale. In context of Facebook or Google, important information is served to the customers while
businesses uses such as information to show it to the particular customers who have interest in such

item. (Pantano,and Vannucci, 2019.)
Freemium model:- Digital business model software is adopted by various companies for
the better performance of their work. . It provide free acquisition to mediocre variant application of
goods while it is limited in some manners. With a need to approach latest feature, user requires to
use upgraded characteristics for that good. This framework is particularly relevant for products or
services that have low-level borderline costs (additional costs per additional customer) or where
merchandising and client content has a higher value than the operating costs. Spotify, LinkedIn are
some kind of organisation which has adopted this model.( Machasio, 2020)
Subscription model- An organisation can also usually offer their Products and service as
subscriptions. An sum of money that would usually occurs once is divided or a new service is
created that is billed period of time. The aim is to capture the customer for the long term period. In
comparison to the one-time purchase, the client welfare from modify and extensions of the service.
Amazon has already provided an example of product such as detergent, cosmetics etc.
On -demand model- This model is related to approach over the possession model. It is
often named as on-demand business model. It is not accent on the sensual product ownership but it
is about virtual ownership of product or service. This framework is trade through online video
stores in which customer can get a chance to access video for a certain time period. Business
enterprises which are delivering such kind of services are Netflix, Amazon Prime Video and many
others. This is chiefly recovered in fish gig economic system which let an individual to charge
various prices. Count on this model, administration can get clients for a definite level of time period
while increasing the possibility to resale services and goods on the basis of experience of customers
formulated in their first transaction.
Market place model- This framework is usually a virtual or digital marketplace that link up
the seller and buyer on a common platform. Monetary system is commonly created via brokerage
fees, commissions, or fixed transaction costs. Nevertheless, it is also accomplish-able to use
membership fees on the platform or to generate money through advertising/premium positioning
services. Ali-baba, uber, eBay are some kind of example.
Pyramid model- This theory is a typical sales framework that has been acquirable for years.
Particularly due to the casual billing by technical aids, these pyramid models can be quickly built up
and easily managed. It is specially fascinating for trade good with high margins and which can be
easily explained.
E-commerce model- This is famed as the most utilized model by many business enterprise.
It permits companies to sell their physical goods on online platform in a successful manner. Amazon
is a good example that sells many products and services in the market. It is one of the popular
model of business on web that lets an individual to make dealing digitally. (Zelizer,, 2019)

CONCLUSION
From the above report it has been concluded that, digital technology plays a very crucial role
in an organisation for their development and growth in future. Many organisation are attracted and
focused to use multiple digital platforms in their business operations as it provides various
advantages to their management. These benefits are amplification key competitive benefits, making
better client experiences and many more. It helps an organisation to provide better quality and quick
manner products which improves their business skills and capabilities. Web design is one of the
key element that helps administration in many ways. It provides both ease and convenience to the
consumer as well as to the company. Later on, there are various models and concepts such as free
model, freemium model and many more models has been discussed through the organisation point
of view which they implement in their business. Therefore, by increase the psychological feature of
customer needs and wants help company in better offering satisfaction and experiences.
REFERENCES.
Bucci, S., Schwannauer, M. and Berry, N., 2019. The digital revolution and its impact on mental
health care. Psychology and Psychotherapy: Theory, Research and Practice, 92(2), pp.277-297.
Donnelly, R. and Johns, J., 2021. Recontextualising remote working and its HRM in the digital
economy: An integrated framework for theory and practice. The International Journal of Human
Resource Management, 32(1), pp.84-105.
Kalolo, J.F., 2019. Digital revolution and its impact on education systems in developing
countries. Education and Information Technologies, 24(1), pp.345-358.
Kendall-Taylor, A., Frantz, E. and Wright, J., 2020. The digital dictators: How technology
strengthens autocracy. Foreign Aff., 99, p.103.
Machasio, I.N., 2020. Covid-19 and digital financial inclusion in Africa: How to leverage digital
technologies during the pandemic.
Makarova, E.A. and Makarova, E.L., 2018. Blending pedagogy and digital technology to transform
educational environment. International Journal of cognitive research in science, engineering and
education, 6(2), p.57.
Marusin, A., Marusin, A. and Ablyazov, T., 2019, September. Transport infrastructure safety
improvement based on digital technology implementation. In International Conference on Digital

Technologies in Logistics and Infrastructure (ICDTLI 2019) (pp. 348-352). Atlantis Press.
Pantano, E. and Vannucci, V., 2019. Who is innovating? An exploratory research of digital
technologies diffusion in retail industry. Journal of Retailing and Consumer Services, 49, pp.297-
304.
West, M., Kraut, R. and Ei Chew, H., 2019. I'd blush if I could: closing gender divides in digital
skills through education.
Zelizer, B., 2019. Why journalism is about more than digital technology. Digital journalism, 7(3),
pp.343-350.
(Bucci, Schwannauer,and Berry, 2019.)(Donnelly,and Johns, 2021)(.Kalolo, 2019.)(Kendall-Taylor,
Frantz, and Wright,, 2020.)( Machasio, 2020)(Zelizer,, 2019)(Pantano,and Vannucci, 2019.)