Digital Business Pitch for Herbal Cosmetics: BSOM083 Project

This document presents a business pitch project for a digital business, specifically focusing on herbal beauty cosmetics. The project includes a business canvas outlining key partners, customer segments, activities, resources, and value propositions. It analyzes the market niche, competitive landscape using Porter's Five Forces, and develops a business plan with SWOT analysis, PEST factors, and a marketing mix. The marketing strategy emphasizes digital platforms like social media to reach the target audience. The assignment concludes with a summary of the business idea, emphasizing the use of digital marketing and sales. The project also provides a detailed breakdown of financial aspects, including sources of finance and key performance indicators. The assignment is designed to meet the requirements of the BSOM083 Digital Business module, evaluating the feasibility of a new business venture in the digital space.

Business Pitch

Table of Contents
 Introduction
 Main body
Market niche
Competitive analysis
Business plan
Marketing strategy
 Conclusion
 references

INTRODUCTION
 Business pitch refers to presenting the idea of business to
investors.
 This study will discuss new business idea which will
include competitive analysis, STP, marketing strategy etc.

Business canvas
Business canvas
key partners
investors-
Elizabeth
Supplier- john
key activities
Selling good
quality herbal
beauty products.
Product research
and development
value proposition
wide range of
beauty product for
men and women
customer
relationship
corporate social
responsibility
digital marketing
customer
segments
young middle
class people
key resources
staff trained
with digital
knowledge
channels
website
Providing
information
through email
cost
structure
website
developme
nt
revenue
structure
sales

Market niche of new business and its needs
to industry and customer
 Niche market focus on specific product. New business idea is
launching herbal beauty products.
 Price range of herbal cosmetics are affordable so that can
attract more customers.

Competitive analysis
Porters five forces model:
This model is used while doing competitive analysis. They have five factors.
 Entry of new company
 Threat of substitutes
 Bargaining power of buyers
 Bargaining power of suppliers
 Industry rivalry
 Promotion:
 By doing massive promotions via digitally herbal beauty cosmetics can take
competitive advantage.

Business plan
 objective
 SWOT:
Strength
 Company is launching
herbal products and that is
what exactly consumer
want.
 Company have wide
product portfolio as
compare to competition.
Weakness:
 Many competitors are
available in the market.
 Competitors are also
claiming to have herbal
products.
 Through digital media
consumers can easily
compare products.
Opportunities
 The biggest opportunity is
that company can target
large group via online.
 Digital media will help
company in increasing
sales globally.
Threat
 Threat from established
cosmetic company who are
coming up with natural
products.

Cont..
 Pest
Political factors
 These factors are related to government
policies.
 Company have to follow product safety
regulations by ensuring proper safety.
Economic factors
 This factors include change in inflation
rate, tax rate etc.
 The price of herbal cosmetics can
influence by different geographies.
Social factors
 This can give benefit to company as
society is shifting towards herbal
cosmetics over chemical products.
Technological factors
 Company can use digital platforms like
amazon to sell their products worldwide.

Cont..
Marketing mix
 product:
 price
 Place
 Promotion
STP
 segmentation
 Targeting
 Positioning

Cont..
Key performance indicator:
cross selling rate
 Source of finance
particulars Amount (€)
survey 18500000
Advertisement expense 235000
Website cost 8000000
stationary 18000
insurance 5000000
Other expenses 150000
total 31903000

Developing marketing strategy
 Company will market herbal products using social media platforms like Facebook etc.
 Social media will use because it is cheap and helpful in attracting more audience.

CONCLUSION
 Through this report it can be concluded that herbal beauty cosmetics is the new business idea.
 Using digital platforms marketing and selling of products will be done.

REFERENCES
Books and journals
 Bruijl, G.H.T., 2018. The relevance of Porter's five forces in today's innovative and changing
business environment. Available at SSRN 3192207.
 Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International Social
Research. 10(51).