Business Plan: Entrepreneurial Finance for Digital Marketing Company

This business plan outlines Paper Media Digital Marketing Consulting, an LLC firm providing digital marketing services including SEO, banner ads, social media marketing, and lead generation. The plan details the company's mission to offer result-oriented services, its global expansion goals, and its target market of individuals, corporations, and non-profits. It identifies key competitors like Analogue Media Agency and Bright Light Digital Marketing Agency. The management team includes experts like COO, Sales Managers, and CTO. The financial outlook includes initial investments, leasehold costs, capital equipment, and advertising expenses. The plan also references key financial and marketing concepts. The plan is aimed at securing the competitive edge in the digital marketing industry.

Running head: BUSINESS PLAN
BUSINESS PLAN
Name of the Student
Name of the University
Authors note

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BUSINESS PLAN
Executive summary
1. An overview of the business
Paper Networking Internet Marketing Consultancy is an LLC firm that provides
marketing services to both individuals and corporations. The company deals with search engine
optimization, banner ads, ads placement, social network marketing, and lead generation(Xu,
2018).
2. A description of your product and/or service
Paper Media Digital Marketing Consulting offers qualified and innovative, result-
oriented digital marketing services for its clients. The company is engaged in providing
marketing and management services that can also support corporations, individuals, and non-
profit organizations to market their products by reaching out to the maximum number of
audience.
3. The goals for the business
The primary purpose of Paper Media Digital Marketing Consulting is to expand its
business all over the world. Paper Media Digital Marketing Consulting's dream is to create a
norm, as well as world-class digital marketing companies whose service and brand will not be
accessible in UAE but across the globe. Paper Media Digital Marketing Consultancy strives to be
one of the top digital marketing organization service providers in the UAE, and finally,
worldwide. The digital marketing company is now working on getting a wide range of business
and private customers. With the increase of the industry, they plan to extend their company to
other areas of the world(Reficco et al., 2019).

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4. Your proposed target market
The primary target markets of the company are those individuals and corporations who
cannot run their business without the proper support of the digital marketing agencies. Therefore,
the company has designed a strategy to reach a large number of corporate organizations, non-
profit, individual, and government agencies who cannot run their business operation without the
support of digital marketing agencies. Some of the organizations where the company is looking
forward to market its services are Blue chips firms, pension providers, banks, insurance
companies manufacturers, distributors sports firms, and many forms of linked financial
entities(Dan, Lior, Daphna, 2016).
5. Main Competitors
In the next coming year's media industry would grow more, and it will enhance in every
field; the company has quite fierce competitors, which makes it even tougher for Paper Media
Digital Marketing consulting to remain distinctive. The main competitors of this company are
Analogue Media Agency and Bright Light Digital Marketing Agency. Both of these companies
are financially strong and have excellent brand recognition and reputation. Both companies are
globally expanded and have an enormous number of customers.
6. The management team and their prior experience
The organization has several experts who are well trained and well known for their work.
The employees are hired based on their experiences and qualification. To expand the business,
the company has planned to hire some of the professionals, such as the Chief Operating Officer
(COO) to run all operations smoothly. Sales Managers for directing and guiding the salesperson
in the right manner and getting the best result from them. Chief Technical Officier (CTC) to

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supervise all the technical parts of the company and accountants to manage the accounts division
effectively(Stewart, 2017).
7. Financial outlook
The company has an initial investment of $82,500 for purchasing and constructing the
building and real estate. The company would have to pay a sum of $2,500 in cash for the
leasehold property as the contract. The company has $72,000 for total capital equipment. The
company has spent $40,000 for location and admin expenses and $50,500 for advertising and
promotional expenses. The total inventory of the company is $2,500. The other expenses of the
company are $7,500. The company has $60,000 reserved for contingencies and $25,000 for
working capital.

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References
Dan, G., Lior, H., & Daphna, W. (2016). How to create a successful business plan: for
entrepreneurs, scientists, managers and students. World Scientific.
Reficco, E. A., Barrios Fajardo, A., & Taborda, R. (2019). Training Effects on Subsistence
Entrepreneurs' Hope and Goal Attainment. Education and Training
Stewart, K. E. (2017). The Business of Dentistry: A Financial Plan.
Xu, H. (2018). Business Plan Project.