Project Report: Exponential-E and Digital Technology in Business

This project report focuses on managing a successful business project within the context of digital technology, specifically examining the case of Exponential-E, a digital marketing company. The report begins with an introduction outlining the aims and objectives of the study, emphasizing the importance of digital technology adoption for business success. Part 1 details the project management plan, including cost, time, scope, risk, communication, and quality control considerations. It also includes a work breakdown structure and Gantt chart. Part 2 covers the application of quantitative and qualitative tools for data collection, including questionnaires. Part 3 presents the research analysis, interpreting survey results and providing recommendations. The report concludes with a self-reflection on the work undertaken.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1 Aims and objectives of this study..........................................................................................1
P2 Project management Plan ......................................................................................................2
P3 Work breakdown structure and Gantt chart...........................................................................3
PART 2............................................................................................................................................5
P4 Application of quantitative and qualitative tools for data collection....................................5
PART 3............................................................................................................................................7
P5 Research Analysis .................................................................................................................7
P6 Recommendations................................................................................................................16
P7 Self- reflection of the work undertaken ..............................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
A business running within marketplace can become successful then only when it is being
able to adopt certain technologies which in turn can ease up conductions of operations as well.
Technologies adoption will create path of bringing sustainability within internal and external
factors. There are various kind of tools and techniques within digital technology which company
can avail and thus can attain various kind of benefits (Ahmed Dine Rabeh, Jimenez-Jimenez, and
Martínez-Costa, 2013). Digital technology is a process which can provide many kind of benefits
and can ease up the process running by the company. Organisation chosen for this report is
Exponential-E which is digital marketing company who deals in giving out various kind of
digital services. Numerous essential factors will be discussed within this report like mission and
vision for the research with planning along with plan development which in turn can consist of
technologies within process of company. Moreover, there is the crucial data which has to be
gathered for company for research conduction in effective manner.

PART 1
P1 Aims and objectives of this study
In order to make the environment of company smooth and prolong, there are certain
initiatives which has to be taken by company. This can be done by adopting digital technology
along with dynamics which are being mainly developed for environment evaluation. Marketplace
is dynamic in nature and due to this trend and tastes are changing along with wants and needs of
customers. Digital technology can help company to give maximum level of satisfaction to the
customers and thus establish long term relations (Chesbrough, 2010). Adopting the digitalisation
can help company to bring improvisation within production of goods and services and thus
provide it to customers in ease manner. Exponential-E made research on market and thus
analysed that many of the companies whether they are small or large in scale needs digital
technology at some point. So , this company will help out in providing effective digital services
like cloud technology, server, software, mobile application and many other services. This in turn
mainly gives out the effective guidelines which in turn can mainly help out in attaining growth
and success within the business activities. In modern scenario, Exponential-E has mainly been
focusing upon anticipating the versatile programming which in turn can mainly enable with
exercises.
Topic: Effect of digitalisation for offering help in achieving destinations of private company by
the assistance of development.
Background of the Project:
There are various kind of external scenario within marketplace which has the potential
for making the impact upon the running up of business along with conduction of operations
within marketplace. There are various kind of certain areas where company has to work upon
and bring up the evolution for making necessary changes which can be made. For a business, it is
highly essential for conducting the research in catering up of services (Crane and Matten, 2016).
There are various kind of benefits like for example speed and time for delivering up of services.
There are lot of small business which are working within marketplace and they are
mainly focusing upon the giving out better services with the help of digital technology. This in
turn can bring major improvement which are being retained by company.
Aim: “To standardise impact of digital technology for combining innovation and growth for a
small business enterprise- A case study on Exponential-E”

Objectives:
 Determining of computerized innovation affect on SME.
 To measure estimation of improvement for an organization.
 To choose the interrelationship between the propelled advancement and improvement of
private endeavours. Proposal of courses by which a business can grasp propelled progresses.
Research Questions:
 What are the impact of digitalisation on business?
 How growth and development can affect business?
 State the relationship between growth and technology within company.
 What are the ways by which digitalisation can be adopted within process by company?
P2 Project management Plan
When the company takes up the project and when there is need of creating some value
and for that it is highly essential to create the management plan. Major focus upon the
management team is on making up the targets and thus completing theme in allocated time
period (Den Hertog, Van der Aa and De Jong, 2010). There are certain kind of activities which
are mainly utilised within the project for bringing up of strategies along with plans which are
being considered by activities. Number of stakeholders within company are mainly considered as
essential resources for giving out the structure.
Cost: In this kind of factor, company has to choose upon the price of the services which
they are providing to the customers (Eckerson, 2010). Company has to adopt certain techniques
which cost of service can be reduced so that customers will get reasonable price for the services.
This will enable company to have high brand value which can help in arranging funds.
Time:In this kind of sector, there is certain time which is being given to complete the
project and that deadline has to be met. This will allow customers to have positive mindset
towards the company and even the organisation will not have much burden left on them if the
tenure is being attained (Gebauer, Edvardsson and Bjurko, 2010).
Scope: giving out better and effective services will allow the small business to grow and
thus attract large number of customers. However, to have better scope it is essential to have
identification of the tasks completed within the tenure given. The major process are planning,
controlling and implementation.

Risk: In order to earn profit and high brand value, management has to look out for risks
which are being attached with it (Incelli, 2013). Hence, company has to look out for various risks
coming with the project. Example can taken up of Exponential-E who has been dealing within
risky sector of digital technology. Innovation has been helping out in reducing the risks.
Communication: This kind of procedure is highly essential in for working on project.
There is need of having effective funnel of communication so that crucial data can be shared
among team members and thus chances of error can be minimised.
Quality control: Main focus of company should be upon the having effective services
which can be given to clients and those services should be of high quality so that company will
have high brand value in mind set of customers (Jones and Lubinski, 2012). Exponential-E has
its main focus upon the bringing quality services to the clients.
P3 Work breakdown structure and Gantt chart
Work Breakdown Structure:
Process of dividing the roles and responsibilities into the members along with some of the
powers in order to have better outcomes and long term relations (Work Breakdown Structure.
2018). There are mainly kind of factors due to which certain issues are being resolved along with
complex ones as well and the most common one is work breakdown structure which can be
utilised by company. There are number of techniques which are company utilises to make the
business process effective and efficient in nature. There are some of the small companies in
which these kind of systems are seen less but after having growth this kind of structure if
commonly seen.
Illustration 1: Structure of work Breakdown

(Source: Work Breakdown structure, 2018)
Gantt Chart
This can stated as one of effectual procedure which is being mainly utilised for completing the
work. Henry Gantt who is the founder of this concept and he has stated that the time frame will
be done along with resources for completion of tasks (Gantt Chart. 2018). There is the tool of
time management which is being utilised by Exponential-E for making the time frame who are
working upon certain projects. Moreover, when this tool will be utilised in effective way, it will
mainly reduce the chances of error and unwanted factors from various kind of factors. Gantt
Chart plays crucial role in evaluating and monitoring the activities which are being utilised by
company in giving out better outcomes.
(Gantt Chart Time Management, 2018)

(Gantt Chart Activities, 2018)
PART 2
P4 Application of quantitative and qualitative tools for data collection
For a company like Exponential-e it is highly essential to conduct the research in
effectual manner so that aspects of customers can be known and thus according to that services
can be created or modified. There are various kind of resources which are being utilised for
conduction of research and those are primary and secondary methods.
Primary sources: These are the sources which are being utilised by the person conducting the
research. This kind of source is being utilised for obtaining the fresh and raw data which are like
interviews, questionnaire along with observational methods (Introducing Research Methods.
2017). Collection of data is being done by the researcher as this kind of data has high level of
potential to determine the needs and wants which can be fulfilled in effectual and better manner.
Exponential-E has mainly chosen up the questionnaire tool by which they can address the
modifications which are being applied for addressing the divergences. There are mainly 20 of the
respondents which are being chosen.
QUESTIONNAIRE
Name:
Age:
Gender:

Contact details:
Q1: Is applying digital technology to small business important?
a) Important
b) Not important
Q2: Does bringing innovation in digital technology for the company and clients are effective
as expected?
a) Yes
b) No
Q3 Does digital technology can bring improvisation within customer's experience?
a) Yes
b) No
Q4 Can Exponential-E have chances of getting global by adopting digital technology sector
and innovation in it?
a) Yes
b) No
Q5 Does this company has potential to draw the attention of many customers?
a) Definitely
b) Not sure
Q6 Give out opinion of the impact made by digital technology on marketplace.
a) Positive Impact
b) Negative Impact
Q7 Will the services given by company help in making the process of clients much more
effective?
a)Yes
b) No (There are other areas to improve)
Q8 Is this kind of sector is appropriate for each and every individual?
a) Acceptable
b) Unacceptable
Q9 Will this provide a long term or short term benefit to a firm?
a) Short term
b) Long term

Q10 Recommendation to ensure digitalisation effectively in an
organisation________________________________________________________________
Secondary data: Auxiliary information can be expressed as the information which is as a rule for
the most part accumulated by the researcher (Kankaanranta and Planken, 2010.). This sort of
information is as of now been gathered and along these lines it assists the other scientist for the
conduction of research. This sort of information is fundamentally found in articles, web journals
and magazines.
PART 3
P5 Research Analysis
Main motive of this kind of factor is on addressing the crucial data which is being utilised
within process along with future purpose as well. Numerous kind of sectors are present in which
this kind of tool is being applied (Lai and Ong, 2010). This can be mainly be done by gathering
up of questionnaire along with evaluation for obtaining results. Interpretation of the survey is
being described below:

Q1: Is applying digital technology to small business important?
a) Important- 15
b) Not important- 5
Interpretation:
Whether it is small scale business or large scale business, digital technology is being
needed as it mainly gives various kind of benefits. From the above graph, it has been clear that
15 of them are on positive side while 05 of them does not support this statement.
15
5
Important
b) Not important

Q2: Does bringing innovation in digital technology for the company and clients are effective
as expected?
a) Yes- 12
b) No- 8
Interpretation:
Bringing innovation within digital technology for the process of company will give
various kind of benefits to the company along with operations conducted in effective manner. On
this statement, there are 12 respondents who believes in the same while 08 of them does not
support for the same.
Yes b) No
0
2
4
6
8
10
12
12
8
Column C