BM565: Digital Business Presentation on AI and Recommendations

This presentation, created for the BM565 Digital Business & New Technologies module, explores the transformative impact of digital technologies and artificial intelligence (AI) on modern business operations and marketing strategies. The presentation begins with an introduction to digital business and its reliance on technology to create value, attract customers, and improve internal capabilities. The findings highlight the importance of social media platforms in brand promotion and the changing purchase decisions of consumers. The report analyzes different social media advertising methods, emphasizing the significance of content creation and writing skills. It summarizes the benefits of technological advancements, especially AI, in advertising and increasing sales. Strategic recommendations are provided for Marks and Spencer, focusing on cybersecurity, social media integration, and effective content creation. The presentation concludes that digital technologies, including social media, SEO, paid marketing, and email marketing, are essential for business competitiveness. It emphasizes the importance of analyzing digital marketing tools to attract customers and achieve business goals. The presentation references key academic sources to support its arguments.

Digital Business & New
Technologies Artificial Intelligence

INTRODUCTION
The digital business is defied as the use of the technology in
order to create new value within the business model, customer
experiences and the internal capabilities which supports its core
operations. It is identified that in today's; world people are
spending more on online, this has shifted the structure and
emphasis business to adopt the new technologies in order to
attract customers. The digital technologies plays a major role in
attracting customers and increasing the value for the business
organisation.

Findings
On the basis of the CW 1 it has been discussed and find out that it is very important for the business
organisation to use the various social media platforms in order to promote their products or services. It
has been identified that the purchase decision is changing for an individual which is resulting in the use
of the digital technologies. It is analysed that the businesses should change and modify their ways to
promote their brand in order to have competitive advantage. The use of digital technologies has been
discussed in this report which finds out the various social media platforms in order to perform batter in
the market. In this report it has been found of the different ways of the developing social media
advertising(Ross, Beath, and Mocker, 2019).

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It is very important for the companies to advertise use the different digital
technologies which enhances the productivity and the company is able to gain the
attention of large number of customers. The different ways of the social media
advertising can be such as photo editing, writing skills, SEO and content marketing.
These are considered as the social media advertising for the company. It is identified
that in order to use the digital technologies in an effective way it is very important to
have certain writing skills so that the content is able to have a positive impact on the
minds of the viewers.

Conclusion or summary which is based on
CW1
From the CW 1 it has been summarised that the technological advancements has help
the business organisation to run in an effective and efficient manner. It is very
essential for the business organisation to have a continuous improvement in their
business operations and several activities in order to attract customers. The digital
technologies such as use the digitalisation. Artificial intelligence plays vital role in
advertising the products or services in an effective and efficient manner. It has been
identified that within the importance of the digital technologist sin advertising and
increasing the sales of the company(Yablonsky, 2018).

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The photo editing is most important for the use of the social media
platforms for advertising. The another way to develop social media
advertising is writing skills. It is very important for the business
organisation to have good and ethical ways to write about the
product or services. Suppose if the company is advertising over
Instagram and the content created has some errors which need to
be corrected immediately.

Recommendations
It is very important to understand the importance of the digital technologies for the
business organisation. The digital technologies plays vital role in attracting
customers. This includes the use of social media platforms, artificial intelligence, and
various other technologies so that customers are aware of the products or services of
the company. As the company taken into consideration is Marks and Spencer which
is the multinational retailer brand. The company sells the clothing products, home
products and food products. It is the most famous company for clothing. It is very
important for the company to bring the various technological aspect in order to gain
competitive advantage. The various recommendation in an business organisation in
order to b effective are discussed below;

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 It is very essential for the company to focus on the cuber security as because of
the use of the various technological platforms the cyber crime increases which
need to be focused by the business organisation in order to be effective and
efficient. The increase is the hacking and the cyber crime can damage the image
of the company . It is recommended that with the use of technology the company
should focus on making the strong password of its websites and other
platforms(Pan, and Zhang, 2021).
 The another suggested point for the organisation is the use of the digital
technologies such as use of the social media platforms which can bring
effectiveness within the organisation.

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 The various digital technologies can be focused by the business organisation such
as SEO, paid media, social media, email marketing etc. these are various various
platforms which can be considered by the company in order to gain competitive
advantage.
 It is also recommended that the company can focus on developing the most
effective content over the social media. This includes the influencers marketing
which helps in making advertising most effective for the company to attract
customers.

CONCLUSION
From the above report it has been concluded that digital
technologies have a huge impact on the business organisation. It is
very essential for the company to use social media platforms such
as Facebook, Instagram, Twitter in order to advertise its products or
services. The digital technologies include SEO, paid marketing, E-
mail marketing and various other aspect in order to be competitive.
It is very important for the company to analyse the different digital
marketing tools so that the company is effective and gain the
attention of customers.

REFERENCES
 Brock, J.K.U. and Von Wangenheim, F., 2019. Demystifying AI: What
digital transformation leaders can teach you about realistic artificial
intelligence. California Management Review, 61(4), pp.110-134.
 Ross, J.W., Beath, C.M. and Mocker, M., 2019. Designed for digital: How
to architect your business for sustained success. Mit Press.
 Gupta, G., 2019, June. Education and digital economy: trends,
opportunities and challenges. In Proceedings of the 2019 4th
International Conference on Machine Learning Technologies (pp. 88-92).
 Melović, and et.al., 2020. The impact of digital transformation and digital
marketing on the brand promotion, positioning and electronic business in
Montenegro. Technology in Society, 63, p.101425.