Digital Business Theories and Applications: A Comprehensive Report

This report provides a comprehensive analysis of digital business theories and their practical applications, focusing on the evolving landscape of e-commerce and the integration of new technologies. It begins with an introduction highlighting the importance of digital business and the adoption of relevant frameworks. The summary section evaluates the impact of digital platforms, social media, and artificial intelligence, particularly in the context of eBay. The report discusses how businesses are adapting to digital disruption, transforming traditional models, and leveraging technologies like J2EE to enhance functionality and customer experience. The conclusion emphasizes the need for businesses to embrace digital transformation, manage change, and utilize various platforms to achieve their objectives. The report underscores the significance of understanding and implementing these technologies to maintain a competitive edge in the dynamic business environment, supported by case studies and critical discussions.

The work should relate to
theories and models set out in
the course content and other
referenced source material and
include critical discussion of the

TABLE OF CONTENT
• Introduction
• Summary
• Application of summary
• Conclusion
• References

INTRODUCTION
Digital business and new technologies is an important country
concept which is needed to be adopted and carried out by
organisation by using theories and models so that decisions and
practices are used in effective manner (Ahmad, 2020). It is also
seen that it is essential to adopt frameworks on the basis of which
correct suggestions are made regarding software within business
sector. The scope and scale of e-commerce businesses is increasing
at rapid scale which is giving importance to applications and
technologies. Moreover everything has become digital and market
is integrated with technological applications. Main purpose of this
report is to critically understand the importance of theories and
applications which are used in technology. This report comprises of
summary from CW1, set of conclusion based on summary and
application of conclusions to a specific sector.

Summary of the findings:
• The overall report is based on making a detailed evaluation of the
different aspects of business environment that is having connection with
the changing environment needs. Such as there is need to focus on
technology development of E platforms by use of different social media
applications that include Facebook, Instagram that are leading to
building up of social connections between people. There is analysis of
the way how innovative and new technology can be used for the purpose
of enhancing the business functionality. There is application on eBay in
the way organization is focusing on digital business scenario for
achievement of higher competitive advantage (Alizadeh, 2016).
• With the present impact of covid-19 there is a complete change in the
way customers are looking for their purchases. There is application of
latest technology for the purpose of enhancing the sales by use of digital
disruption. The report basically focuses on the way traditional businesses
are converted into complete online platforms and most businesses are
carrying on their functions by focusing more on their e-commerce
website as compared to the brick and mortar stores (Chi, 2016).

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• Further, the report is based on discussing the impact of
artificial intelligence which is a basic system used by
managers to perform the functions of organizations.
There is use of latest Machinery for better customer
experience from software usage. E bay is using this
technology for the purpose of integrating the
requirements of customers and understanding their
preferences by focusing on development of interactive
channels through search social media platforms.
• It is focusing on reducing the overall workload for the
employees. This technology is basically leading towards
enabling the digital option so that organizations can
manage their roles according to the requirements.

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• There are different types of technological platforms that
are used by eBay for the purpose of performing its
function in a more appropriate manner. These functions
include cart multi-vendor, software selling manager Pro
that is assisting in identification of all different business
opportunities in order to manage the sales progress and
tracking of the customer orders. There are also some
Power sellers who are helping in developing the overall
customer base for E bay (Gekara, 2018).

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• Where there is motivation of employees based on using
of higher incentives. Here is combination of new and old
technologies together which is acting as a promotion
function and managing the overall function of
organization according to specific requirements. Artificial
intelligence is a basic business function that is promoting
the management in achieving the laid business objectives.
It can be summarized from the overall discussion that
there are many different software’s that are used by
business organizations today with the changing
requirements in order to survive according to the external
environment conditions.

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• Digital disruption is helping businesses to look for different ways in which
they can work towards enhancing their present business practices. In E bay
organisation is focusing on uses of digital description for the purpose of going
along with the transformation process and working towards implementation of
new technologies that can result into higher prospective of investment (Gupta,
2019). There is reduction of cost in the long run and better utilisation of the
available data and information of the present as well as the future prospective
customer base that is done by use of the digital disruption as a medium by
organisations to raise their present sales. In context with E bay there has been
a complete transformation process that has led to upfront cost of new
technology that is high but continuing with the implementation of technology
has allowed this business organisation to manage their business processes in a
more effective manner (Ghauri, Grønhaug, and Strange, 2020). With the rapid
growing trends of digital disruption on social media size has led to
demonstration of higher value for the existing base of customers and helping
them to understand the overall value that is actually offered by a brand in the
form of their products and services.

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• It can be summarized that the use of changing technology in
terms of practical business functions. The way organizations are
transforming from using the traditional technological measures
to overcome the changing external leads requires lot of internal
changes. it includes dealing with the resistance of change from
the existing employees and also searching for high investment
sources with high situation of risk. There can be application of
some tools that can lead towards higher cost effectiveness.
• There are different platforms that can be used by business
organizations in order to survive in the changing marketplace.
J2EE functionality that is related to the web based applications.
There are different available resources in terms of changing
technology that can be used for the purpose of maximization of
overall benefits for an organization.