Analysis of Digital Business Impact on Hospitality and Social Media

This report delves into the transformative impact of digital business on the hospitality industry and social media, exploring how technology has reshaped various facets of the sector, from marketing and customer service to the rise of online travel agencies. It analyzes the integration of technology, including the optimization of marketing, streamlining of reservations, and the provision of customer feedback channels, and highlights the evolving role of digital platforms in the industry. Additionally, the report addresses the implications of social media on employee conduct, examining the balance between personal expression and professional responsibility, and discusses the guidelines and considerations for employees navigating their online presence. The report provides a comprehensive overview of the opportunities and challenges presented by the digital era in both hospitality and social media, supported by relevant academic references.

Digital business

Answer 1
The digital business has given choice to tourism and hospitality in a big way. In the last five
to ten years several facets of the hotel industry has adapted a new technology and changing
customer behaviour. The digital business has even changed the way hoteliers conduct
business. The usage of the technology has optimized marketing to the customers. It has even
reduced the time of managing reservations, facilitating transactions, partnering and packaging
itineraries, offering customer feedback channels and systematise functions (Matt, Hess and
Benlian, 2015). The digital business has transformed every segment of the hospitality from
finding hotel to checking in and personalising stay.
The digital business in the last ten years has created limitless opportunities. People also
travelling more than before and tourism and hospitality industry is also inspiring younger
people to discover faster and in the more cost operative manner. The technology gave more
information even before the place visited. The upsurge of the digital business has interrupted
the industry. The out-dated travel distribution which comprised street travel agencies has
been revolutionised into the online travel agencies. The low cost and online travel agencies
are the best results of the digital business rebellion. It has totally altered the way people plan
and book their trips. The tour operators are also implementing the accessible and mobile
channels to remain competitive (Del Chiappa and Baggio, 2015).
Answer 2
It should not matter to the employers what the employees post online through the personal
sites because the professional life is quite different than the personal one. The growing
acceptance of the social networking sites such as Twitter, Facebook and LinkedIn creates and
fascinating dilemma for the people who like to use social media for both personal and
professional purposes. The employees are required to separate personal and business profiles.
The employers do not get affected when the employees post on the personal counts (Bruns,
2018).
The employees are open to express views, opinions, likes and dislikes on the social media
profiles only when they are personal not professional. Some people do not feel comfortable to
share their opinion over the social media. But it is the right of the individuals to discuss
anything they find appropriate. It is their space and is allowed to express opinions. When the
employees are likely to take part in this space then they have limited scope. The employee is

required to observe before posting. The employees are also required to keep in mind certain
guidelines of the employers (Ngai, Tao and Moon, 2015).

References
Bruns, A., 2018. Gatewatching and news curation: Journalism, social media, and the public
sphere. Peter Lang.
Del Chiappa, G. and Baggio, R., 2015. Knowledge transfer in smart tourism destinations:
Analyzing the effects of a network structure. Journal of Destination Marketing &
Management, 4(3), pp.145-150.
Matt, C., Hess, T. and Benlian, A., 2015. Digital transformation strategies. Business &
Information Systems Engineering, 57(5), pp.339-343.
Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs,
and conceptual frameworks. International Journal of Information Management, 35(1), pp.33-
44.